Product
How it works
Features
Use Cases
Pricing
Partners
Agencies
Affiliates
Become a Partner
Resources
Blog
Case Studies
Guides
Directory of Referral Programs
The Ultimate Referral Playbook
Help Articles
Contact Us

Latest from blog

Top Affiliate Platforms for DTC Brands in 2025

Read more

Referral Program Benchmarks: What’s a Good Conversion Rate in 2025?

Read more

How to Start an Affiliate Program on Shopify (Step‑by‑Step Guide for 2025)

Read more
ReferralCandy logo
Product
Referral Marketing
Have your customers sell for you
Affiliate marketing
Work with partners to grow your brand
Features
A customer acquisition platform that delivers results
Integrations
Works seamlessly with your marketing and ecommerce stack
Built for Your Brand
Health & wellness brands
Food & beverage brands
Apparel & fashion brands
Pet brands
Beauty brands
Baby & kids brands
Sports & fitness brands
Gadgets & electronics brands
Resources
Blog
Use Cases
Help articles
Contact us
Pricing
Log in
Log in
Sign up
← Back to blog

Project Home DIY: Building a Creativity Business from her Garage

Subscription Boxes
April 21, 2021
Darren Foong
Project Home DIY: Building a Creativity Business from her Garage

In this article

Example H2
Example H3

In this article

Example H2
Example H3

Project Home DIY makes it easy to get started with creative home decor projects. The subscription box service is like the HelloFresh of home decor - shipping a box with everything you need to build an intricate, creative home project. We spoke to founder Christine Glodt on how she built her business from her garage, the community of fans who have kept her going, and how she grew her business 5,000%!

Customer Stories is a feature where we interview eCommerce founders and ask: what's helped you grow so far? Read about how they got started and the tools they used to build the business.

Where did Project Home DIY all start?

Like all great startups and home projects, Project Home DIY began in Christine Glodt’s garage. While she was working as a schoolteacher, Christine set up a session to teach her local community a little about DIY Projects. The response was overwhelming.

“People really want to be creative, and make something with their hands,” Christine reveals. “But they just get stuck sometimes, and they get overwhelmed. I wanted to give them a little help.

“Some people get intimidated by all the options and craft supplies in big box stores like Hobby Lobby. Others are overwhelmed by the ideas they see on Etsy and Pinterest and don’t know where or how to start. I knew that something like Project Home DIY was going to solve a lot of problems.”

Today, Project Home DIY has grown from her garage to a fulfillment center in Denver, with thousands of boxes shipped out monthly. Christine personally sources and selects the project in each box.

The fulfillment team, hard at work. Via @ProjectHomeDIY on Instagram

“I work really hard with all our vendors to get high-quality projects. Everything our customers get was designed and hand-selected by me ahead of time. It’s stuff that I’ve made or created based on what we’ve seen.

“We have good stuff, and our customers know it.”

Her growth numbers tell the story. Since March 2020, Project Home DIY has seen a 50x growth in the number of subscriptions. And along with the growth has come new challenges, like how to keep the business growing at the same explosive pace.

 

 

Happy subscribers sharing their projects. Via Instagram

How did Project Home DIY keep growing?

       We asked Christine what has helped the most in growing the Project Home DIY brand, and here are some of the key things that have helped.

Using Shopify for eCommerce

Project Home DIY began as a subscription service on CrateJoy, but what helped the business grow was the move to Shopify.

For 9 years, Christine and her husband worked on Mason Creations, a home decor business that also sold products on Etsy and elsewhere. They drew on that experience to start Project Home DIY two years ago on CrateJoy.

Starting a business on CrateJoy was easy, but limiting, recalls Christine. It was difficult to export customer data like emails, and there was limited customizability for website designs.

Moving to Shopify was a no-brainer. That let Christine build a more robust website, with fewer limitations on coding and customizations, and allowed her to be more creative with her website designs. Plus, Shopify let Christine sell past projects and boxes as one-off items. That helped to give Christine a strong base for growing the business.

A Great Community on Facebook

       Christine also credits her wonderful community for keeping her -- and each other -- going.

“We had a VIP Facebook group when we started, and the group is still here today,” beams Christine with pride. “It’s a positive community of thousands of people.

       “It’s a creative environment, where people are working on and making the same project together. It’s also been extremely uplifting - this community of mainly women, pulling together and sharing encouragement, especially through a difficult 2020.”

A happy subscriber sharing the project she made. Via Facebook.

       Christine shared that on top of mutual encouragement, group members often posted pictures of their successful projects - especially if they put their personal spin on things. “Being creative is a natural instinct. People want to show off their projects.”

       With such a tightly-knit community, tapping into word-of-mouth was a no-brainer. “Referrals are an important element to have in your business. Everybody likes to refer.”

Organic Growth through Word of Mouth

       “Our business does especially well with referrals. Our customers like to share our projects with their friends, and guests to their houses will often ask them about the projects - ‘What’s that? Where’d you get that?’”

ReferralCandy was a no-brainer for Project Home DIY, to encourage customers to make more referrals and track their effectiveness. As traditional marketing has plummeted, finding the perfect channel for organic growth.

Christine was recently featured on the Donna Drake show on CBS. Via YouTube.

Where to Next?

As the business continues to grow, Christine faces new challenges every day. On top of continuing to seek out inspiration and logistics for new boxes, Christine and her team are always looking for upgrades to their tech stack.

For Christine, the thriving VIP community is proof that she’s done good work. The fact that past subscription boxes are being purchased is also a testament to the quality of the projects she curates.

For now, her goal is simply to keep going, and keep growing Project Home DIY.

You can subscribe to Project Home DIY directly or purchase some of their past boxes from their website. You can also get a feel of the projects and community on Facebook and Instagram.

Share this article on
Darren Foong

Darren is a content/SEO writer and product marketer. He doubled search traffic for the blog and put ReferralCandy on the front page of the Shopify AppStore.

Share this article on
  • View all posts
Product
How it works
Features
Use Cases
Pricing
Partners
Agencies
Affiliates
Become a Partner
Resources
Blog
Case Studies
Guides
Directory of Referral Programs
The Ultimate Referral Playbook
Help Articles
Contact Us

Latest from blog

Top Affiliate Platforms for DTC Brands in 2025

Read more

Referral Program Benchmarks: What’s a Good Conversion Rate in 2025?

Read more

How to Start an Affiliate Program on Shopify (Step‑by‑Step Guide for 2025)

Read more
You may also like

Top Affiliate Platforms for DTC Brands in 2025

Referral Program Benchmarks: What’s a Good Conversion Rate in 2025?

How to Start an Affiliate Program on Shopify (Step‑by‑Step Guide for 2025)

© 2022 All rights reserved.
ReferralCandy is a product of Anafore Pte. Ltd
(Reg. no: 200903073C).

Follow Us

  • Facebook
  • Instagram
  • Twitter
  • Bytes of Candy

ReferralCandy

  • How It Works
  • Pricing
  • Blog
  • Setup Guide
  • Case Study

Partners

  • ReferralCandy for Agencies
  • Partner with Us
  • Affiliates

Resources

  • Ultimate Referral Playbook
  • Directory of Referral Programs
  • Best Practices and Guides
  • Support Center
  • API

Company

  • About Us
  • Jobs
  • Contact Us

Most Popular Posts

  • How to Build a Referral Program That Works in 2022 (With 80+ Examples)
  • How to Choose Referral Program Incentives (With Examples)
  • 22 Successful Shopify Referral Program Examples
  • The Ultimate Referral Widget Guide to Improve Referrals
  • 45 Best Shopify Apps That Increase Sales
  • Here’s What Great Referral Email Campaigns Look Like
  • 20 Examples of Beautiful Referral Email Design
  • 10 Small Business Referral Program Examples
  • How to Set Up a Referral Program for Your Ecommerce Store in 6 Steps