How to Come up With a Blog Strategy for a DTC Brand
Do ecommerce and DTC brands need blogs? Sure they do, here's a step-by-step guide to get started!
This week, we’re featuring Joe Pulizzi from Content Marketing Institute (CMI), one of the biggest names in content marketing!
Without further ado, here are his answers to our ecommerce and marketing interview questions:
Amid all the technology changes - every one of them moves closer to this idea - brands that develop and distribute amazingly helpful and entertaining content on a regular basis win every time. Gaming the system in any way doesn't work in the long term.
If I'm a brand marketer looking to attract and retain customers, I'd be seriously developing a content marketing strategy and transform the organization into more of a publishing entity than a marketing department.
Advertising, comparatively speaking, is easy. Developing relevant content to our different groups of audiences is incredibly difficult. Here's my advice.
I haven't found a marketer that wasn't talking about Chipotle's new video. I share content all the time coming from brands and not media companies. I subscribe to their newsletters.
First point is the content itself. But the goal of content creation is to build an audience. To do that, we need to create an influencer hit list (where our customers are hanging out) and then share their content. That's how we build relationships online.
To succeed in social, we have to give in order to get.
That's easy. Google. They are thinking so big it's not even funny.
In the future, our internet will be provided by Google, which we access on our Google device, and we ride around in our Google car or transportation device. The big technology bets they are making is ridiculous.
Finally, stay tuned for the next post, as we'll be featuring Graham Charlton from Econsultancy!