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In this article
![Let people know about your referral program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8999bf176ea2a94723954_Let-people-know-about-your-referral-program-e1442202957281-600x258.png)
The Friend Offer is an incentive given by your store that your Advocates offer to their Friends, to encourage them to make a purchase at your store.
![friend-advocate](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a4ddb6f2a6d7c290b84b_friend-advocate-600x340.png)
In general, consider giving a Friend Offer equal to or more than the Referral Reward incentive.
The more you can make the Referred Friend feel like they're getting a good incentive through the referral, the more likely they'll end up buying something.
It’ll make the Advocate feel altruistic too!
How much discounts or cash should I give?
![reward](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a4c19c5196c39b912c88_Allow-new-visitors-to-refer-customers-600x340.png)
There is no hard and fast rule about this. Generally, we observe that retailers who give at least 10% in Friend Offers enjoy higher referral rates.
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Read Next: How To Set Up Your Referral Program Incentives (With 12+ Examples!)