All You Need To Know About Setting Up A Referral Program
Here's a brief overview of the questions you'll need to ask if you're setting up a referral program. Check it all out right here.
Best Practices For Setting Up Friend Offers
In this article
The Friend Offer is an incentive given by your store that your Advocates offer to their Friends, to encourage them to make a purchase at your store.
In general, consider giving a Friend Offer equal to or more than the Referral Reward incentive.
The more you can make the Referred Friend feel like they're getting a good incentive through the referral, the more likely they'll end up buying something.
It’ll make the Advocate feel altruistic too!
How much discounts or cash should I give?
There is no hard and fast rule about this. Generally, we observe that retailers who give at least 10% in Friend Offers enjoy higher referral rates.
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Read Next: How To Set Up Your Referral Program Incentives (With 12+ Examples!)
Yu Sheng is a product designer at ReferralCandy. He's constantly working to tweak and improve the ReferralCandy product to serve retailers better.
