The beauty industry is getting a $100m makeover.

Julep and Birchbox estimate that beauty and cosmetics is a $160b industry tech investors are ready to disrupt. Even though fashion and beauty command a relatively small share of the money flooding the startup scene ($107.6m of $4.5b invested), a significant number of beauty startups are raising serious money. Julep itself has bagged more than $50m; Birchbox, close to $72m.

Traditional beauty giants are slow to adapt to mobile - and they’re even slower to serve the busy, uninitiated consumers who crave product recommendations. Birchbox co-founders Katia Beauchamp and Hayley Barna were inspired by “the idea that every woman would want a best friend who's a beauty editor and is helping them curate the clutter."

Similarly, new players in the beauty industry serve the layperson, and many of them are employing referral programs to spread the word about their products and services.

Here are just a few of them:

1: Conscious Box – Hand-picked healthy, socially conscious and natural home, food and beauty items delivered monthly

2: Birchbox – monthly makeup sample subscription service

3: Bevel – shaving system designed specifically for coarse, curly hair and sensitive skin

4: Truth Art Beauty – pure, natural, and custom skincare

5: Strip – Brazillian waxing service

6: Julep – beauty products & nail polish

7: GlossyBox – American beauty subscription box

8: Dollar Shave Club – monthly razor delivery

9: Ipsy – personalized makeup and beauty products

10: Blush – discount makeup

Read next: Check out more referral programs in our epic list of 80 referral program examples that you can steal.