What can we learn from the existing eCommerce successes around the world?
1. Tap into a narrow niche – understand your potential customers' needs inside out
One of the most interesting things about Beardbrand is that the founder, Eric Bandholz, didn't exactly set out to start a business. He was a regular over at /r/beards and other beardsmen communities. It was only after an interview with The New York Times that he decided to leverage all the goodwill he had built and launched a store.
Lesson: Build a better product, and you'll have a much easier time building a successful eCommerce business around it.
3. Experiment with new business models – subscription boxes, direct-to-consumer models
Now here's an example that directly contradicts the previous one.
Dollar Shave Club entered the public consciousness as a quirky viral video. The video from 2012 continues to get lots of views, crossing 24 million hits at the time of writing.
They don't actually make their own razors, and they don't have to. What they do is provide decent razors at a reasonable cost, with fun packaging.
Bargain hunters may sneer and point out that you can buy razors straight from the supplier, but that doesn't matter to Dollar Shave Club – all they need is to provide a convenient service that their customers are happy to pay for.
Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.