The full archive

The friend offer is an incentive given by your store that advocates offers to your friends. Take a look at how you can use this marketing strategy here.

Snapchat took a simple, contrarian premise and grew into a social media giant with over 100,000,000 daily active users. How? We have all the details here.

In just two years, dating app Tinder had acquired 50 million users, each of them logging into the app an average 11 times a day. How? Take a look.

Fitbit went from almost going out of business 7 times to having sales of $745.3 million in 5 years. Learn all about it right here.

Here we decipher the word-of-mouth marketing strategy that gave rise to the unlikely legend that is the Coolest Cooler. Check it out!

How did CrossFit become a worldwide craze that took over the word? Great marketing. Check out how the founder of CrossFit achieved this right here.

Here are our 8 best tips to supercharge your referral program and get those referrals you deserve. Check them out, they are sure to help.

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million pairs of shoes to charity.

Through the combination of an innovative product and solid marketing, Pebble has sold over a million smartwatches with a minuscule advertising budget.

Today, GoPro is synonymous with "action cameras", an amazing feat. Follow their journey here and see what you can learn from their marketing strategies.

The Undress raised over $615,000 from 7,200+ backers on Kickstarter – a near-perfect example of a product-driven by word-of-mouth.

Here's how fashion retailer Everlane set themselves apart form the competition and gained tons of word-of-mouth by being different.

Every super-successful business first started out small, and every small business thrived by dominating a tiny niche. Here are 4 examples to learn from.

Each ReferralCandy account comes with a variety of widgets that you can add to your online store. Improving your advocates' user experience.

How did Black Milk grew to such a scale, where they're now revered like a cult? We have all the details here. Check it out.

In 2012, Lululemon was reported to have the third most productive retail stores in the US, only behind Apple and Tiffany & Co. How? Take a look here.

Founded in 1996 by former football player Kevin Plank, Under Armour has been the embodiment of willpower, strength, and drive. How? Take a look.

How does Apple do it, how are they so good at what they do? One way is word of mouth marketing, check out how they kill the competition here.

Threadless is based on the idea of a community where designers could submit designs, get paid, gain recognition, and wear the coolest T-shirts.

Friend Offers make referral programs much more compelling. It can help your brand stand out while acquiring more customers. How? Take a look.

Have you ever wondered how Google got to where they were today, a 350-billion-dollar company? See their journey so far here.

Should you use a pre-order campaign to launch your product for the first time? It's a great question, one we answer here for you. Check it out.

The supplements industry is young and lucrative, but also very challenging. Learn how Powder City uses ReferralCandy to get new customers through referrals.

The holy grail of word-of-mouth is to make the news. Nothing else gets quite as much reach, and nothing else generates quite as many conversations.