The full archive

We're proud to announce our new A/B testing feature. Learn how you can optimize your post-purchase emails to get more referrals.

Here are 30 examples of how successful Shopify stores have set up referral programs across different industries, from fashion to supplements.

When your ecommerce business outgrows your garage, it's time to enlist the help of a Fulfillment Center. Here's what you need to know.

If you want to reduce your cost of acquisition, here are other customer acquisition channels to complement your ads strategy.

We wrote a recap for Shopify Unite 2021 to help you catch up on the event. Here are the top announcements and what they mean to merchants.

Learn how to create a solid customer acquisition strategy so that you can grow your sales fast. Here are the 10 marketing tools that you need to do it.

Pragmatic marketing lets you build a profitable business with its data-driven plan. If you're wondering how to grow your business, then read this now.

Learn how eCommerce data privacy changes like iOS 14.5 and Google FLoC will affect your online business — and what you can do today to prepare for a private future.

Partnership marketing can drive growth and leads for you. Read how you can reap the rewards through collaborations between brands.

From DelightChat: Actionable tips to maximise sales for your eCommerce store, using simple email marketing!

From Debutify: a guestpost about the use of QR codes in eCommerce, advantages and where to use it in your customer journey.

Slow seasons happen to every store. We have contributions from experts to uncover the best ideas to help you get out of the doldrums.

Follow these 55 marketing blogs to learn actionable tips and insights into improving your business. Learn to write better and increase customer acquisition.

We asked Christine Glodt what inspired her to start Project Home DIY, and how she reached 50X growth in 2021.

ROAS, or Return on Ad Spend, shows you which ads not only lead to the most conversion but also earn you the most revenue. Learn how to calculate ROAS, what a good ROAS is, and how to improve it.

User generated content is the easiest way to build brand loyalty and brand awareness at the same time. Here's how to use it and when to share it.

Traffic is profit. Set up Google Analytics right for your eCommerce store and start turning more browser traffic to sales.

An interview with the founders of Bolden USA on skincare for people of colour and growing an eCommerce business in 2021.

Forms can form part of an eCommerce marketing strategy. Unlock the full potential of conversions with our comprehensive guide.

A guestpost from Payability: What are your options for funding your eCommerce business

The marketing funnel helps you bring potential customers to your online shop, where they will eventually buy your products. Here's what you actually want to know about online marketing funnels.

By now, you’ve heard of Clubhouse - the invite-only platform teeming with celebrities. Here’s our step-by-step guide to growing your following on Clubhouse.

Want to grow your business and sell more products online? Then you'll want to start selling on one of these online marketplaces. We outline the best products to sell and on which online marketplaces to sell them in this article.

Want to know how to make a customer journey map? Here is our step-by-step guide, plus a customer journey template that you can download (for free).