40 Best Shopify Apps to Grow Your Ecommerce Store in 2022

These are the best Shopify apps to grow your ecommerce store revenues in 2022.

We focused on apps that would help you grow your brand, your business, or your revenues. There are many lists of ‘Best Shopify apps’ out there, but we didn’t want to focus on apps dealing with dropshipping, inventory, or fulfilment.

Instead, we identified 40 Shopify apps that fell into one of two categories:

• Best-performing apps and market leaders: The top leaders in the field, identified by average rating, the total number of reviews, and positive recent reviews.
• Interesting new apps: We scouted fast-growing DTC brands like Obvi, Muddy Bites, and FIGS to identify some of the interesting apps they used.

Without further ado, let’s take a look:

40 Best Shopify Apps to Grow Your Ecommerce Store in 2022

• Search engine & ads
• Social media marketing
• Referral, affiliate & influencer marketing
• Reviews and ratings
• Sales and promotion
• Email and SMS marketing
• Page builders and elements
• Customer service and fulfillment
• Interesting new apps

Search engine & ads (4)

01. Google Channel

Shopify’s Google Channel makes it easy for you to list products for free on Google and run Smart Shopping campaigns.

Reach more customers across YouTube, Gmail, Google Search, and Google Display Network.

Free trial: Free to install

Price: Free; the ad spend is billed directly to Google Ads

Best used for:

• Making your products discoverable on Google properties
• Advertising on Google properties

02. Suite for Google Shopping Feed by CedCommerce

CedCommerce’s Suite for Google Shopping Fed surfaces your products on various Google properties, like Buy On Google, Shopping Ads, Local Inventory Ads, and more.

Free trial: Free plan available, 7-day free trial.

Price: From $14/month

Best used for:

• Advertising your products on Google properties

03. Adroll

AdRoll powers advertising and remarketing campaigns for thousands of merchants, and boasts the ability to run a campaign that integrates email and ads.

AdRoll boasts AI-optimized ads on Google, Facebook, Instagram, and over 500 networks.

Free trial: 30-day free trial, Free plan available

Price: From $25/month, plus advertising costs

Best used for:

• Advertising and remarketing across major ad platforms
• Running a campaign that integrates ads and email

04. Automizely Traffic & Ads

Automizely Traffic lets you target and retarget customers with the right ads at the right time.

The ads exchange allows you to display your products in other stores, in exchange for promoting partner ads on your website - a win-win for both your stores.

Free trial: Free!

Price: Free!

Best used for:

• Driving new traffic and sales by appearing in other partner stores

Social media marketing (4)

05. VideoWise

VideoWise allows you to embed shoppable videos from Instagram, TikTok, and YouTube on your store in a page-speed friendly way.

You can also add buy buttons to the video player to boost engagement and conversion rates.

Free trial: 14-day free trial

Price: From $49/month plus 2% of direct video orders

Best used for:

• Adding user-generated content (videos) to your store

06. Outfy

Outfy makes it easy to create product collages, videos, gifs, and ads, and publish them to top social media networks like Facebook, Instagram, YouTube, Pinterest, and more.

The autopilot feature allows you to curate and publish posts automatically to promote and sell more.

Free trial: 7-day free trial.

Price: From $15/month

Best used for:

• Creating and publishing posts to social media platforms

07. Instagram Feed + Stories

Instagram Feed + Stories allows you to publish Instagram Stories and highlights to your website.

If you’re working with Instagram influencers, this app will be a perfect complement to your campaign.

Free trial: Free to install

Price: $4.95/month after 1,000 page visits

Best used for:

• Publishing Instagram Stories and highlights to your website

08. Instafeed

Instafeed allows you to embed shoppable Instagram feeds on your Shopify store.

You can use Instagram to drive new traffic and content to your store, expand the reach to your followers, and convert store visitors into customers.

Free trial: Free plan available

Price: From $4.99/month

Best used for:

• Brands relying heavily on Instagram accounts

Referral, affiliate & influencer marketing (5)

09. ReferralCandy

ReferralCandy helps you grow your sales through word-of-mouth marketing, by rewarding customers for referring their friends. We also allow brands to run an affiliate program with cash payouts for successful purchases.

ReferralCandy powers referral programs for over 3,000 brands, and is one of the best Shopify and Shopify Plus referral apps out there.

Free trial: 30-day free trial

Price: $49/month plus commissions

Best used for:

• Generating sales through referrals and word-of-mouth
• Running an affiliate program with content providers and influencers

10. Dovetale

The Dovetale Community platform offers key features to manage an influencer marketing platform.

Dovetale’s key features include custom recruitment pages, easy gifting templates to send gifts at scales, as well as easy tracking of commissions and payouts through PayPal.

Free trial: Free plan available; 7-day free trial

Price: From $19/month

Best used for:

• Managing an influencer marketing campaign without an agency
• Sending gifts, affiliate links, and payments to influencers and affiliates

11. Smile.io

Smile.io is a loyalty platform best known for customer retention and VIP programs, but they also offer rewards for referral programs. Smile.io allows you to quickly set up and run your rewards program.

Boost new and repeat sales with Smile.io, the trusted loyalty provider for over 50,000 stores.

Free trial: Free plan available

Price: From $49/month

Best used for:

• Loyalty rewards, points, and VIP tiers
• A modern rewards program with referrals, pop-ups, campaigns, and more

12. Goaffpro

Goaffpro’s professional affiliate marketing app aims to turn your customers into marketing partners and affiliates.

Goaffpro also allows your affiliates to bring in other affiliates, to grow your network and revenues exponentially.

Free trial: Free plan available

Price: From $24 per month

Best used for:

• Managing an affiliate marketing program
• Allowing affiliates to recruit more affiliates

13. Refersion

Refersion is a complete marketing platform for influence, affiliate, and brand ambassadors. You can even find new affiliates and influencers in the Refersion Marketplace for free.

Refersion offers a customizable affiliate registration page, dashboards to track performance, as well as automatic coupon code creation for rewards.

Free trial: 14-day free trial

Price: $89/month with performance-based pricing

Best used for:

• Automated affiliate/influencer recruitment
• An easy-to-use platform for tracking and paying brand ambassadors

Reviews and ratings (5)

14. Junip

Junip makes it easy to request customer reviews and display them on your product pages to help you convert customers. It also features review replies, Google Reviews snippets, and incentives for reviews.

Junip powers over 2,000 Shopify brands including top DTC brands like Doe Lashes, Huron, Baboon to the Moon, and more.

Free trial: 14-day free trial

Price: From $19/month

Best used for:

• Requesting product and customer reviews
• Using reviews as social proof for conversion

15. Stamped.io

Stamped.io is a social proof marketing platform, based on generating high-impact reviews, ratings, community Q&As as well as user-generated content like customer photos and videos.

Stamped.io aims to boost your sales and traffic by generating high-quality, informative reviews and sharing them to Facebook, Google. Instagram and more.

Free trial: 7-day free trial, Free tier available

Price: From $23/month

Best used for:

• Prompting customers to create reviews and user-generated content with incentives
• Importing and collecting reviews from platforms like Facebook, AliExpress, and Klaviyo
• Publishing reviews and social proof to social platforms

16. Loox

Loox collects photo and video reviews, prompts customers for referrals, and displays the social proof with beautiful-looking widgets.

By collecting social proof and driving word-of-mouth, Loox aims to drive customer retention and build brand awareness to drive revenue.

Free trial: 14-day free trial

Price: From $9.99/month, +$5 for Loox referrals

Best used for:

• Prompting customers to generate photo and video reviews
• Referrals, video reviews, and Facebook Pixel integrations

17. WhatsApp Customer Reviews

Reviewbit’s WhatsApp Customer Reviews prompts customers to create photo and product reviews through WhatsApp, which has a 100% open rate and higher response rate.

Best of all, the app integrates with Loox, Yotpo, and Judge.Me, so you can publish reviews collected through WhatsApp

Free trial: No free trial

Price: Free to install, but review requests start at $0.01 per message.

Best used for:

• Generating customer reviews and photos through WhatsApp

18. Judge.me

Judge.me prompts your customers to create star ratings and reviews about your products and Shopify store, then displays it beautifully on your website with theme templates.

Judge.me offers free photo and video reviews, and allows you to publish reviews to Facebook, Twitter, Pinterest, and Tumblr to boost sales and social proof.

Free trial: Free plan available

Price: From $15/month

Best used for:

• Creating star ratings and reviews
• Publishing reviews on social media and Google Search (rich snippets)

Sales and promotion (6)

19. Vitals

Vitals offers an all-in-one app with marketing and sales features like review, upsell and cross-sell, live chat, conversion optimization, and more.

Vitals is trusted by over 20,000 ecommerce stores to boost sales.

Free trial: 30-day free trial

Price: $29.99/month, with charges for add-ons

Best used for:

• All-in-one sales and marketing app

20. Product Badges

The average attention span of a shopper is five to eight seconds. Product Badges aims to capture customer attention with badges like “20% Off” or “Best Seller!”

Mode Magic received an award for ease of use from Shopify, and also offers 3,000+ product badges and stickers ready to go.

Free trial: Free plan available; 7-day free trial

Price: From $9/month

Best used for:

• Improving conversion rate on product pages
• Making the store look better with discounts, alerts, and more

21. PushOwl

PushOwl allows you to send web push notifications to your customers – to remind them of abandoned carts, discounts, or items back-in-stock.

You can reach out to anonymous shoppers and browsers, get opt-in for email, push or text notifications, and turn them into subscribers.

Free trial: Free tier available

Price: From $19/month

Best used for:

• Push notifications, scheduling, and sequence
• Segmentation for subscribers

22. One Click Upsell - Zipify OCU

Zipify’s One Click Upsell app maximizes the average order value for your customers by offering one-click upsells, both when customers are viewing their cart and during post-purchase checkout.

Zipify also boasts split testing and upsells on the Thank You page, to maximize revenue.

Free trial: 30-day free trial

Price: From $24.99/month

Best used for:

• Increasing average order value and basket size
• Brands with complementary products that benefit from upsells

23. ReConvert Upsell & Cross-Sell

ReConvert offers you the ability to customize your order confirmation/thank you page, allowing you to create a post-purchase funnel for more upsell opportunities.

Since customers visit the order status page to review shipping updates, it’s a perfect opportunity to retarget customers for an upselling opportunity.

Free trial: Free plan available

Price: From $7.99/month

Best used for:

• Customizing the post-purchase page
• Widgets including discount popups, product recommendations, and post-purchase surveys

24. ShopPop

Shop-pop helps you reach customers with opt-in alerts on WhatsApp and Messenger. Customers can opt-in to receive alerts for new products, price drops, back-in-stock, and more.

ShopPop boasts 95% open rates for their alerts and easy data sync with Klaviyo.

Free trial: Free for up to 50 customers;

Price: Starting from $8/month

Best used for:

• WhatsApp and Messenger alerts

Email and SMS marketing (4)

25. Klaviyo

Klaviyo is the leading email and text message marketing platform for Shopify. 265,000 businesses rely on Klaviyo to drive marketing for them.

Klaviyo integrates with other ecommerce platforms as well as plenty of apps (including ReferralCandy),

Free trial: Free tier

Price: Email starting from $20/month, SMS from $5/month

Best used for:

• Email and SMS marketing campaigns
• Automations and flows (eg abandon cart, personalized campaigns)
• Customer insights and reporting

26. Postscript

Thousands of Shopify and Shopify Plus stores use Postscript as a turnkey solution for their SMS marketing.

Postscript also boasts a Safe Send feature to avoid sending too many text messages to a single customer.

Free trial: 30-day free trial

Price: From $25/month, with additional credits for SMS or MMS.

Best used for:

• Building a TCPA-compliant list of subscribers for text messages
• Automating SMS marketing campaigns

27. Omnisend

Omnisend is an email and SMS marketing platform powering over 70,000 ecommerce merchants and a 9.3 ease-of-use rating on G2.

Omnisend allows you to send stunning newsletters, create automated ecommerce flows, and collect email and SMS opt-ins.

Free trial: Free plan available

Price: From $16/month

Best used for:

• Automating SMS and email marketing flows
• Compatible with headless commerce
• Creating robust segmentation

28. Privy

Privy offers a suite of marketing tools for SMS and email marketing and conversion-focused tools like pop-ups and wheels.

Privy also offers campaign triggers to show discounts and offers to customers at the right time.

Privy also has the most reviews on our list - over 24,000 reviews at the time of writing!

Free trial: 15-day free trial, Free plan also available

Price: From $15/month

Best used for:

• Email & SMS marketing automation
• Pop-ups, offers, and prompts to convert customers

Page builders and elements (3)

29. PageFly

PageFly helps create beautiful, high quality for Shopify stores - everything from landing pages to FAQs and blog pages.

They also boast an Element Library with templates, custom animations, and trust badges like Reviews, Ratings, and Seals.

Free trial: Free plan available

Price: From $19 per month

Best used for:

• Adding pages to your Shopify store for FAQs, blog, About Us, and so on
• Creating products and collections

30. Builder.io

Builder.io offers a powerful drag-and-drop visual editor that allows you to manage and publish content on any site or app -- headless CMS at its finest.

Nik Sharma has spoken highly of Builder.io, which also powers Alo Yoga, Harry’s, Everlane, and more.

Free trial: 14-day free trial

Price: From $20/month, plus additional charges per user and by monthly views

Best used for:

• Building beautiful, responsive pages

31. Free Shipping Bar

This app does exactly what it says on the tin - allow you to add a Free Shipping announcement bar to your store. It also auto-detects the customer’s local currency and adjusts the free shipping amount instantly (e.g. Free shipping over $50 in the US and C$70 in Canada).

Research suggests that 88% of consumers would be more likely to shop if they were offered free shipping - so it’s a simple app to increase customers.

Free trial: Free plan available

Price: From $9.99 month

Best used for:

• Offering free shipping to customers

Customer service and fulfillment (3)

32. Gorgias

Gorgias offers a platform for Shopify brands to manage their customer support, all in one place. The centralized CRM offers support on every channel, from email and live chat to phone and social media.

Gorgias boasts a strong integration with Shopify, allowing your customer support team to see order details and refund, cancel or duplicate without leaving the app.

Free trial: 7-day free trial

Price: From $60 per month, plus additional charges per 100 tickets

Best used for:

• Customer support across multiple channels
• If you use multiple Shopify apps for billing, subscription, and loyalty rewards
• If you get many support queries about billing or order

33. Tidio

Tidio offers a live chat app bolstered by marketing automation and chatbots to address your customers’ needs and increase sales instantly.

Tidio boasts chatbots that can automatically reply to 43% of the most common queries, including questions about tracking and an Abandoned Cart Bot that offers discounts to help convert customers.

Free trial: Free plan available

Price: From $15 per seat per month

Best used for:

• Live chat support, including email and Messenger integration
• Abandoned cart recovery with bot messages

34. Wonderment

Did you know that consumers check the status of their order at least four times before it’s delivered? These WISMO (Where Is My Order?) tickets are especially frustrating for customers if packages get lost or are delayed, and create a poor impression of your brand.

Wonderment turns order tracking into a growth channel with proactive shipping tracking. You can direct customers to on-brand tracking pages to deliver upsells and a better customer experience.

Free trial: Free plan available for up to 500 orders/month

Price: From $49/month for up to 4000 shipments per month

Best used for:

• Brands who get a lot of Where Is My Order tickets
• Marketing teams who want to improve customer experience, loyalty, and retention

Interesting new apps (6)

35. Octane.AI

Octane AI offers quizzes and pop-ups to create a better shopping experience for customers. From a simple email-capture pop-up to more complicated quizzes about product preferences, Octane AI helps you generate customer insights while staying GDPR compliant.

With the rise of iOS 14 and the age of data privacy, insights from Octane AI will become more valuable to create product recommendations and advanced segmentation. But don’t take our word for it - the official Shopify Hardware store uses Octane AI too!

Free trial: 14-day free trial

Price: Starting at $29 per month

Best used for:

• Collecting emails and opt-in customer data
• Offering a discount in exchange for answering a simple question
• Personalized and bundle recommendations

36. Retention Rocket

Retention Rocket helps Shopify stores build a list of phone numbers, engage customers through 1:1 conversations, and automate SMS campaigns.

Retention Rocket prides itself on automated flows like abandoned cart and win-back series, as well as creating granular segments using Shopify data.

Free trial: Free plan available

Price: From $10/month, plus charges per SMS

Best used for:

• Collecting email & phone numbers in a TCPA-Compliant way
• Automating SMS marketing flows
• 1:1 conversations within the app to solve customer service issues or office a discount

37. Govalo

Govalo aims to reinvent the gift card for Shopify stores, with gift card purchases, welcome gifts for new customers, and premium analytics and data.

Customers hesitate to make the first purchase because of high price points - a problem Govalo aims to eliminate with their digital gift cards. With the gift card market growing at 14% annually, this could be an interesting app.

Free trial: 7-day free trial

Price: From $0 per month (but 2.9% commission on gift card value) to $500 and 2.4%

Best used for:

• New customer acquisition (via gift cards)
• Increasing sales
• Analytics & insights from purchasing patterns

38. Skio Subscriptions

Skio Subscriptions aims to make subscriptions easier - and capture all of Recharge’s customers. They offer merchants an easier way to modify subscriptions, a headless subscription portal, and native Shopify Checkout.

Merchants who are struggling with Bold and Recharge subscription apps can consider Skio as an alternative.

Free trial: 60-day free trial

Price: $299/month plus commissions

Best used for:

• Brands with subscription billing

39. BEST Currency Converter

BEST Currency Converter allows you to display prices in different international currencies. The Elite plan even updates the currency automatically, based on your customer’s browsing location.

This makes the shopping experience easier for your international customers.

Free trial: Free tier available

Price: $9.95/month for >5 currencies and auto-switch by customer location

Best used for:

• Businesses operating in multiple countries
• Automations and flows (eg abandon cart, personalized campaigns)
• Customer insights and reporting

40. Triple Whale

At the time of publication, there’s a waitlist to try out Triple Whale.

Triple Whale offers a unified dashboard for all your important ecommerce metrics, pulling from your tech stack like Shopify, Klaviyo, Facebook, Gorgias, and more.

We’ve included Triple Whale here because of glowing endorsements from DTC brands like Doe Lashes, Muddy Bites, and Obvi, but we haven’t tried out yet. It’s one to watch, and maybe sign up for, but stay tuned.

Free trial: N/A - Waitlist

Price: N/A - Waitlist

Best used for:

• Monitoring ecommerce metrics with a central dashboard
• Optimizing ROAS and CLV

Grow your brand in 2022 with these Shopify Apps

Looking for more resources? Check out these other resources:

• 13 Free Tools for Ecommerce Competitor Research on Rival Brands
• 10 Powerful Customer Acquisition Tools To Grow Your Sales Fast
• 10 Top Influencer Marketing Tools for Your Next Influencer Campaign

P.S. If you enjoyed reading this article and want to grow your ecommerce store, subscribe to our newsletter to get our latest articles and roundups.