4.9 stars from 1,447 Shopify reviews

Affiliate marketing software that keeps your personal touch

ReferralCandy is affiliate software for brands on Shopify, WooCommerce and more, with tracked links, discount codes and automatic commissions. You grow the relationships. We run the admin.

Illustrated creator holding a product jar up to a phone on a tripod while filming a review for her audience

Run your affiliate marketing program, your way

Curate your list

Every partner is one you chose, from your own application page.

Reward them

Flexible tiers, bonuses and payouts

Equip them

Link, code and kit go out the moment you approve.

An AI-powered expert on your program

It builds your campaign, then helps you manage it.

Start building your affiliate program

On another platform? Set up your affiliate program here.

Draft your affiliate program in five minutes

Who runs their affiliate program with us

We use it to run both our referral and affiliate programs, and it's made the entire process incredibly easy to set up and manage. The integration with Shopify is seamless, the dashboard is intuitive, and the automation saves us a ton of time.
butter
United States · Shopify app review
It's been a fantastic experience. The platform is easy to use, reliable, and has been a great solution for managing our affiliate and referral programs.
Syruvia
United States · Shopify app review
I like the functionality of the platform as it will help me manage both referral and ambassador programs with ease… it is great to have all of this managed in one place, rather than having to cobble together a solution across multiple platforms.
Nairi
United States · Shopify app review
Try it with your own partners

On another platform? Try ReferralCandy for free.

Simple pricing

One plan covers affiliate marketing and customer referrals. Change or cancel anytime.

All features included

  • Unlimited campaigns
  • Custom coupon codes
  • Flexible payouts (cash + store credit)
  • All integrations (Klaviyo, Tremendous & more)
  • Full API access
Basic
$9 /month

+ 10.5% success fee

For brands getting started with referral and affiliate marketing.

Scale
$249 /month

+ 1.5% success fee

For high-volume brands where margins matter.

Enterprise
$799 /month

+ 0.25% success fee

Dedicated onboarding and account manager.

Start my free trial

On another platform? Try ReferralCandy here.

Works with your store and the tools you already use

Store

Shopify
Shopify Plus
Supported

Email

Klaviyo
Mailchimp

Payouts

PayPal
Tremendous

Reporting

Google Analytics
Meta

See every integration

Get started on Shopify

Using a different ecommerce platform? Get started here.

Affiliate marketing software FAQs

Will coupon sites or strangers get into my program?
Only people you approve. Every applicant comes through your application page and waits in your review queue until you say yes.
Do you find affiliates for me?
No. The only way into your program is the application page you put on your site, so every partner is one you chose.
Can creators apply from my own site?
Yes. The application page lives on your domain, in your brand.
Can I bring my partners over from another tool?
You can enrol them here and each gets a fresh link and code. Past history stays in the old tool.
Can I run customer referrals and affiliates together?
Yes. Customer referrals run on their own, your affiliates sit in their own campaign, and you get one bill.
How do my partners get paid?
You review each commission, then pay on schedule through PayPal, Venmo, bank transfer or store credit. If you would rather settle payouts yourself, you can export the list and do that too.
How do I know if a partner has gone quiet?
Your roster shows who is sharing and who has gone quiet, so you can reach out before you lose touch.
I only have 15 creators. Is this worth it?
Plans do not change with roster size, and a hand-picked fifteen is the kind of program this was built for.
Which store platforms does it work with?
Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento and custom or standalone stores. Shopify, WooCommerce and BigCommerce install in one click, and Magento or custom stores connect by API. Browse all integrations.
Can I switch from UpPromote or GoAffPro?
Yes. Import the partners you already work with and each one gets a fresh link and code. Their past history stays in your old tool.
How are affiliate sales tracked?
Each affiliate gets a tracked link and their own discount code, so they get credit for the sale whether the customer clicks the link or types the code at checkout.

Let’s talk about your program.

We'll walk through the application page, review queue and partner emails, set up the way a brand like yours would run them. Bring your partner list and your questions.

Build a home for your partners

Not on Shopify? Your free trial starts here.