CASE STUDY: ENTERPRISE CUSTOMER
Word-of-mouth marketing is important for our brand. ReferralCandy helped us maximize its effectiveness.
Evolve Skateboards is the industry leader for electric skateboards and has been designing and manufacturing high-performance electric skateboards and accessories for 12 years.
Started in Australia, Evolve Skateboards has expanded into service centers and distributors serving over 40 countries.
With its award-winning product and dedication to excellent customer service, Evolve Skateboards has earned the trust and confidence of its customers - and gotten excellent word of mouth.
“We have always sold boards through word-of-mouth, as our customers are skating billboards for us,” notes Fleur Anning, co-founder.
But the Evolve Skateboard team knew that having an excellent product was not enough. They were aware of the immense competition they faced, both online and from the competition. They needed something to stand out.
They decided to use ReferralCandy to turn their customers’ word-of-mouth into a powerful message to drive sales. “ReferralCandy takes the word-of-mouth concept and digitalizes it amongst friendship groups and social media.”
“As so many things are vying for people’s attention, it’s hard to get people to stop and look at what you’re offering. ReferralCandy works so well because people are seeing a friend’s recommendation, so they’re less likely to dismiss it straight away.
Evolve Skateboards Australia has been using ReferralCandy and achieved some truly radical results:
Referrals have been an important driver of revenue and branding.
Let’s look at three things the Evolve Skateboard team used to make their program a success.
Instead of offering cash discounts, Evolve Skateboards selected the perfect referral incentives for its community:
Evolve Skateboards picked referral rewards that appealed to their customers and would deepen their brand loyalty. The referral link also appears on numerous YouTube Channels featuring Evolve Skateboards:
From YouTube: https://www.youtube.com/watch?v=nldcXPcGJaY
After every purchase from Evolve Skateboard, each customer received a post-purchase email, telling them about their referral program.
The Evolve team made use of the custom theme editor to brand the post-purchase email:
The team also made sure that customers knew about the referral program by placing a prominent link on their website.
The team also made it easy for customers to share the program by adding a default sharing message and an eye-catching social sharing image. Here’s what sharing your referral link looks like on Facebook:
The beautiful image (featuring the Evolve Skateboard) was exactly what was needed to get people to stop and look at the offer — and turn customers into online influencers for the brand as well.
Evolve Skateboard’s referral program succeeded on two counts - by driving significant sales and by growing the brand through organic word-of-mouth.
The success of the referral program led to Evolve Skateboards expanding to two more markets - New Zealand and the USA, in addition to Australia.
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