How Do It Center Panama Grew Ecommerce Revenue With ReferralCandy
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Do It Center’s referral program results
- Five-figure sales in less than 12 months
- Do It Center generated 1300% ROI with ReferralCandy
- Over 100,000 customers enrolled in the referral program
"ReferralCandy helped us grow revenue for our ecommerce channel."
Bryand Gonzales
Ecommerce Manager
About Do It Center
Do It Center Panama is a hardware store with 27 locations across Panama. Offering everything from home appliances to furniture and even school supplies, Do It Center has something to offer every family—especially if they want to do some DIY.
Ecommerce Manager Bryand Gonzales wanted to grow online sales as a channel for Do It Center. After launching the platform on Shopify and building a one-stop shop for customers, he looked to ReferralCandy to help grow the brand’s online presence.
How Do It Center went from retail to referrals
2020 was a difficult year for brick-and-mortar and retail stores. Yet, Do-It-Center managed to achieve amazing results with the help of ReferralCandy. Let’s look at their success and how they managed to achieve it.
In a little over four months, ReferralCandy generated results for Do-It-Center:
- Five-figure referral sales: In less than 12 months, Do-It-Center achieved five-figure referral sales!
- 1300% ROI: ReferralCandy generated referral sales equal to 13 times the value charged.
- High customer growth: Over 100,000 customers have joined the referral program in just one year!
To help the referral program succeed, Bryand also had to promote the program to Do It Center’s customers. Here is how he used ReferralCandy features to their full effectiveness.
Success factor 1: A simple referral offer in Spanish!
Bryand made it super simple for new customers to make their first purchase on Do-It Center. Referred customers would receive $10 on their first purchase, while their advocates would earn $5 from each customer who used their custom link.
Bryand was also able to use ReferralCandy’s custom language feature to set up the page in Spanish, for his customers in Panama.
"It was easy to customize ReferralCandy for our customers."
Bryand Gonzales
Ecommerce Manager
Success factor 2: Promoting the referral program on the website
Bryand employed several successful strategies to grow the referral program. An important action was to include a referral call-to-action on the top menu. Customers browsing the pages (and especially the home page) would see a chance to refiere y gana (refer and win).
Bryand made it super simple for new customers to make their first purchase on Do-It Center. Referred customers would receive $10 on their first purchase, while their advocates would earn $5 from each customer who used their custom link.
Success factor 3: Sharing the referral program on social
Bryand also made sure to promote the referral program on Do It Center’s Facebook Page to reach out to the brand’s 100,000+ fans. He designed simple-to-understand images which made the referral rewards easy to understand: refer, share and win!
Success factor 4: Inviting customers via email
Bryand also made use of ReferralCandy’s Klaviyo integration to enroll customers into the referral program. After every purchase, customers were sent an email inviting them to join the referral program.
Bryand also used the Invite Advocates feature to send emails to his customers, enrolling them in the referral program and giving them the ability to refer friends.
Do It Center Panama: A successful referral program
The success of Do It Center referral program helped the home DIY store expand its business from its brick-and-mortar locations to ecommerce channels.
