CASE STUDY: ENTERPRISE CUSTOMER
Branch Basics offers an eco-friendly cleaning concentrate that can be diluted to serve as an all-purpose cleaner: for surfaces, bathrooms, and even laundry. Customers begin with a starter kit, containing spray and mix bottles, and can purchase concentrate refills on a subscription basis.
CEO Tim Murphy sees the company as a lifestyle/media brand, rather than a cleaning products company. “We think of ourselves as a mission company, and we’re focused on getting the message out. The more we educate on health and wellness, the more we sell.”
The biggest challenge facing Branch Basics is generating awareness of the brand. Compared to the cleaning products that dominate supermarket shelves, Tim remarks: “We are tiny, and nobody’s heard of us.
“That’s why all our marketing is dedicated to generating awareness and doing well where we’re at.”
Tim set up ReferralCandy with a two-pronged goal of generating brand awareness and driving new customer acquisition.
Once influencers and our customers try our products, they do the work for us. Everyone falls in love and spreads the word genuinely.
Branch Basics made their referral program simple:
Their simple referral program has driven some excellent results for them in the last 2 years
Tim is delighted with the effectiveness of ReferralCandy, both in growing the customer base and getting the message out there. “Our biggest marketing challenge is generating awareness.
“Customers who try us turn into raving fans. Giving them $10 makes it easier for them to share about us and get the word out there.”
We’re super excited about working with ReferralCandy. It’s worked really well in the background, and we’re proud of achieving a 10% referral rate.
Branch Basics was able to make use of ReferralCandy to address their biggest marketing challenge: getting the word out there. They also acquired new customers and grew long-term revenue.
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