The full archive

A simple guide for planning an influencer marketing campaign, from finding the right influencers to preparing a campaign brief.

What's the best time to send Black Friday emails? The best subject lines? Here's a 4-step guide with 6 great examples from Black Friday 2020.

Fraud Center is the command center where merchants can identify, review and take action against suspicious transactions and referral fraud.

Which ecommerce platform is the best to build your store, your brand and your online business empire? We've captured the best for you here.

Alo is the fastest growing ecommerce brand, by uniting wellness, celebrities and yoga practitioners with fashionable, comfortable activewear.

Our SEO checklist for Black Friday Cyber Monday Sales features actionable steps and content templates for your eCommerce site

Customer acquisition costs through ads is skyrocketing right now. Here's how brands are turning to word of mouth and community-building.

Figure out your unique selling proposition, and your brand will be unforgettable to customers, like these 7 brands, from donuts to bidets.

You can't talk about Christy Dawn's dresses without mentioning their mission or values. Here's how they crafted their brand story.

People share things with practical value because they're useful. Here are 21 examples of companies that provided their customers with real practical value.

Digital shopping cart abandonment is a huge problem in Ecommerce. Here's why customers ditch their carts and the best ways to prevent abandonment for your Shopify store.

How you can create an effective newsletters for your ecommerce brand, with examples from Birchbox to Burger King.

If you are finding it hard to grow your store, join ecommerce communities, ask questions, and learn from others. Here are 16 to consider.

We're proud to announce our new A/B testing feature. Learn how you can optimize your post-purchase emails to get more referrals.

Here are 30 examples of how successful Shopify stores have set up referral programs across different industries, from fashion to supplements.

When your ecommerce business outgrows your garage, it's time to enlist the help of a Fulfillment Center. Here's what you need to know.

If you want to reduce your cost of acquisition, here are other customer acquisition channels to complement your ads strategy.

We wrote a recap for Shopify Unite 2021 to help you catch up on the event. Here are the top announcements and what they mean to merchants.

Learn how to create a solid customer acquisition strategy so that you can grow your sales fast. Here are the 10 marketing tools that you need to do it.

Pragmatic marketing lets you build a profitable business with its data-driven plan. If you're wondering how to grow your business, then read this now.

Learn how eCommerce data privacy changes like iOS 14.5 and Google FLoC will affect your online business — and what you can do today to prepare for a private future.

Partnership marketing can drive growth and leads for you. Read how you can reap the rewards through collaborations between brands.

From DelightChat: Actionable tips to maximise sales for your eCommerce store, using simple email marketing!

From Debutify: a guestpost about the use of QR codes in eCommerce, advantages and where to use it in your customer journey.