The full archive

Writing the perfect mission statement can help attract the right customers, motivate your employees, and keep your goals clear as you develop your marketing strategy. Here are some mission statement examples to get started.

9 brands that are successfully growing their sales with social media. Plus, what you can learn from them to achieve similar results. Check it out.

Learn how to create a buyer persona and then what to do with it. Don't worry, we've examples and templates for you right in this post.

In this guestpost, we take a look at how you can make use of social media to augment your SEO, and new trends for 2021.

How did Gwyneth Paltrow turn GOOP into a $250M lifestyle brand? Learn the word-of-mouth tactics that got everyone talking about her jade eggs.

A return policy is vital for eCommerce companies. See how to implement one that will bring peace of mind for you and your customers.

Christy Dawn dresses are timeless, elegant and beautiful. Here's how the brand grew out of a desire to honor Mother Earth.

SEO practices work for Google, Bing, and Yahoo search engines but what about DuckDuckGo? We explain all you need to know right here.

In this guestpost, we share 7 latest SEO trends you can't afford to ignore - including voice search, user experience and video content.

Five ideas for how to capture more leads making use of your Facebook business presence.

Wojtek started a meal delivery service serving calorie-controlled, restaurant-quality meals. Read about the brand with a message: Love Yourself.

In this guestpost, Chronos Agency addresses the three email sequences you can use to boost your referral program

Follow these tips to improve the quality of your website usability. Customers will love you for it, and you'll enjoy increased sales!

Lush Cosmetics are a perfect example of how word-of-mouth marketing should be done. They've killed it. Want to know how? Check out all the details here.

The subscription based business model is the best way to reduce acquisition cost and increase customer retention. Here is everything you need to know about subscription services.

Content marketing encompasses all digital platforms and media types. As a small business owner, these are the content marketing statistics that you must know.

Email workflows can help every stage of the customer journey. 23 Experts share their strategies for marketing email automation.

Ledger has created the world's best-selling hardware wallet and created an active, thriving community. Here's how they built the brand.

How brands have successfully made use of visual marketing to improve their eCommerce performance - and six tips for your own business!

Millions of books are destroyed every year. Aasha started A Box of Stories to deliver surprises and stories to readers. Here’s her story.

Amazon is the largest ecommerce player in the world. Here's a thorough analysis of their referral program – what they did right, and what could be better.

Although Starbucks' epic referral program is no longer running it still remains one of the most successful programs ever, period! Why? Check it out.

Musk said that the company would offer a $1,000 credit to Tesla owners whose referrals result in the purchase of a Model S electric sedan. Why? Check it.

ReferralCandy rounds up 22 branding experts to share how you can create lasting, emotional connections with your customers and build your brand.