The full archive

Still trying to find a way to retain customers after BFCM and the Christmas holidays? Here's what you can do.

You don't have to manually search for influencers yourself. Here are 11 influencer marketing tools to leverage for your next campaign.

What is referral tracking and why is it important? How to track referrals? We break down everything you need to optimize your referral program with a free referral tracking spreadsheet.

Boost sales and increase growth by narrowing in on your target market. Read our step-by-step process to define your target marketing with audience research.

Learn what exactly customer lifecycle email marketing is with lots of real-life examples and apply it to your ecommerce brand!

Everyday products are now becoming life-changing with modern-day innovations. Want to check them out? Well, click here as we've listed a heap to check out.

Here are some marketing trends to look out for in 2023 which will significantly influence your ecommerce planning.

Referral codes are an essential part of any referral program. Here's how they work and how you can use them effectively.

We’ve gathered the best examples of word-of-mouth marketing from Coca-Cola’s extensive library for your reference. Check them all out right here.

How this Swedish vodka brand made it all around the world with constant brand collaborations and became a piece of art recognisable instantly.

Here are some ways you can utilize the Commitment and Consistency principle in your marketing, with examples of successful companies that have done it.

Do ecommerce and DTC brands need blogs? Sure they do, here's a step-by-step guide to get started!

Setting up market segmentation in your marketing strategy will get you more bang for your (marketing budget) buck. Here's how to do it.

Struggling to find ways to help your clients grow? Here are 4 surefire ways to get that going as an agency!

Want to launch your own fashion brand? Here's how to start a clothing line from scratch. This step-by-step guide will walk you through everything, from choosing a niche to launching your website.

Disney's magical marketing strategy is is simple: nostalgia, storytelling and powerful emotions you will want to tell someone about.

Here are some ways you can utilize the Reciprocity in marketing principle, with examples of successful companies that have done it.

Like, Share, and Subscribe? Instead tell users to join the movement, treat themselves, and get started with our guide to effective call-to-action (CTA) copy.

What can we learn from the top marketing campaigns and strategies of sports brands? We've put together a list with examples for your reference.

Learn from the best: 10 amazing ecommerce business examples and their secret formula for success, including ASOS, TOMs and Warby Parker.

17 Experts weigh in on the top marketing channels to focus on in 2026. One channel was recommended by all 17 - and no, it's not video!

A guestpost on selecting the best Shopify themes for your store, including how to identify the themes from a store.

Practical tips and examples to finding authentic and affordable influencers for your ecommerce brand. Read more.

You probably remember removing that iconic red paper packaging as a kid (you might still do it now). How did Kit Kat arise to the top of a stacked division?