The full archive

Word-of-mouth marketing is the future for ecommerce and DTC brands. Here are four Shopify brands that have amazing WOM marketing channels.

Not many people today know that PayPal ran a very successful referral program, long before Dropbox did. They literally paid people to refer their friends!

Not sure what to do for your next ecommerce product drop? Here are seven ideas to get the ball rolling!

Customer lifetime value, or CLV, is one metric ecommerce brands should be tracking closely to really grow. Here's what experts share about improving their CLV!

We take a look at influencer marketing and show you how it can be used to boost your referral program and generate referral sales.

In our final chat with Happy Human, we identified what was working for Vinnie and her team with the adoption of new marketing channels with resources from the Growth Grant and learnt what their future plans were.

A good referral program email sequence brings your customers through the entire process. Here are three referral email templates to send to your customers.

As with the constantly evolving beauty industry, here are 6 ways these big brands are keeping up and going beyond.

Looking to add another service to your marketing agency’s offerings? Learn why referral marketing might be your most viable option.

Setting up a referral program on Shopify is as simple as one click. Check out how you can easily set up ReferralCandy for your store.

Learn how to tastefully share your referral links online with your friends and family. It will help you earn referral rewards.

Word-of-mouth is one of the oldest, yet most effective marketing strategies out there. So how do you use this fantastic marketing strategy? Take a look.

ReferralCandy helps you get more referrals, track results, and prevent fraud. Here are 9 features to help you make the most of ReferralCandy.

Give more thought to your post-purchase email automations with these ecommerce expert tips. Boost your conversions, nurture customers, and result in repeat purchases.

5 ecommerce experts share why it's important to be personally active on social media instead of using just your brand account.

In this article, we're diving deep into the challenges faced by Happy Human and the solutions we planned to tackle those with the Growth Grant!

Here's 5 easy ways you can adopt to better express your brand's persona with a strong brand voice and the impact it has on your WOM!

Featuring the story of how Gymshark harnessed the power of affiliate marketing to grow into a billion-dollar brand.

Once your business is scaling up, here's how you can reduce the cost of using a fulfilment center for your ecommerce business.

Referral programs bring you better customers that spend more + are more loyal. But how exactly should you structure the incentives? Who should you reward?

At ReferralCandy, we have several ways of preventing and dealing with referral fraud. We detail all you need to know right here.

When you expressing your gratitude as a brand, your customers feel more valued. Here are 9 ways to thank your customers while building loyalty and word of mouth!

Over 30,000 online stores trust ReferralCandy to power their referral program. Here are some examples of ReferralCandy customers across various industries.

Get your messaging right and you've won the battle. Here's how to set up your referral program messaging for sales success.