★★★★★4.9 on Shopify · 1,530+ reviews

Built forLuxury brands
who thrive on word of mouth.

On another platform? ReferralCandy works there too.

Brands you've heard of are already running ReferralCandy.

★★★★★
butter

“ReferralCandy has been a game-changer for our store. We use it to run both our affiliate and referral programs, and it’s made the entire process incredibly easy to set up and manage. The integration with Shopify is seamless, the dashboard is intuitive, and the automation saves us a ton of time.”

Shopify App Store review · 5 months using the app
From theShopifyblog:

“Referral Candy is a great tool for supporting your affiliate marketing efforts with custom affiliate links and detailed analytics.”

Best Affiliate Marketing Apps for Ecommerce

“With an app like Referral Candy, you can create an effective referral program that rewards existing customers, get new ones, and make more sales.”

32 Best Marketing Tactics to Drive More Sales
See all mentions
Built for ShopifyShopify Certified Technology Partner
and 5,000+ other brands.
Online store · Theme editor
acmesoap.com · Hydration Mist
Order summarySecure checkout
Hydration Mist × 1$24.00
Shipping$5.00
Total$29.00
ReferralCandy block
Members get more
Tell a friend, get $20

$20 store credit for every friend who orders. They get $20 off too.

Theme
How ReferralCandy works

One platform for everything word-of-mouth.

Run customer referrals, affiliate programs, and influencer campaigns from one Shopify install. Different audiences, different rewards, one dashboard.

For your customers

Turn the word of mouth already happening into a channel you can run.

A post-purchase prompt invites every buyer to share. Two-sided rewards (you set both). The right ask, at the right moment — with fraud protection on every payout.

  • Post-purchase prompt on the Shopify thank-you page, plus a referral block inside customer accounts
  • Two-sided rewards in whatever currency fits your brand: coupons, store credit, cash, free product, gift cards
  • Triggered asks after the second order, the subscription renewal, or three weeks post-delivery — drop the link into Klaviyo or use the built-in email
  • Fraud protection that catches self-referrals and codes leaked to Honey before payout
Launch your referral program
Referrals · Last 30 days
247
new customers brought in by customers
38% vs last month
SM
Sarah M. referred Jess W.
+$84
AP
Amanda P. referred Tom R.
+$62
KL
Kevin L. referred Mia B.
+$119
For your affiliates, influencers, and ambassadors

Launch an affiliate program your partners actually use.

Sign-up page on your store. Custom coupon codes affiliates can say out loud. Commissions however you want them. Automated payouts — one invoice to you, no 1099 paperwork.

  • A sign-up page on your store; one-step approval to onboard new partners in an afternoon
  • Custom coupon codes affiliates can say out loud (RAUL20, ABBA15) — not random strings
  • Commissions by product, tier, or per-affiliate negotiated rate — bulk-editable when you run a sale
  • Automated payouts via PayPal, Venmo, Tremendous virtual Visa, or bank transfer — one invoice to you, no 1099 grind
  • Fraud detection that catches leaked codes before the margin disappears
Launch your affiliate program
Affiliates · This quarter
$48,220
paid out across 142 creators
12% vs last quarter
JF
JULIAF10 drove 38 orders
$1,240
KS
KIERA-SHOP drove 24 orders
$820
MH
MARCOH drove 18 orders
$640
See it in action

Ninety seconds: install, drop in, see your first referral.

Learn why referral and affiliate marketing works, based on real examples:

  • Referral programs from Secretlab, LMNT, and other real Shopify stores
  • Inside the app: campaigns, rewards, referral and affiliate programs
  • How affiliate and referral programs work, from a consumer perspective

On another platform? ReferralCandy works there too.

Results, from merchants running the program

5,000+ brands growing through word of mouth.

Every number below is from a live merchant account — referral programs, affiliate programs, or both, across supplements, apparel, food, electronics, and home.

$517,960

in referral revenue at a 41× ROI. Average referral rate of 12.04% — five times the industry average.

Toki Kids logo
Toki Kids
Shopify · Kids & Home
20%

of new customers come through ReferralCandy referrals. One in five, every month.

Keychron logo
Keychron
Shopify · Electronics
27%

of monthly revenue is generated through referral sales — more than the industry standard.

MiaoMiao logo
MiaoMiao
Shopify · Healthcare
24%

referral rate — ten times the industry standard for their category.

Riff Raff & Co logo
Riff Raff & Co
Shopify · Home
$600,000+

in referral sales in under 12 months, at a 51× ROI.

Mac of All Trades logo
Mac of All Trades
Electronics
$1.5M+

generated from their referral program.

Branch Basics logo
Branch Basics
Shopify · Home & Cleaning

Read the full case studies

Plugs into your stack

Already on Shopify and Klaviyo? You're ready to install.

ReferralCandy plugs into your Shopify theme, your Klaviyo flows, and the subscription app you already run.

Shopify
Klaviyo
Recharge
RecurPay
Bold
Stay AI
Subi
Awtomic
Skio
SEAL Subscriptions
Loop
…and more
ReferralCandy team in 2010
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Since 2010

Sixteen years of ecommerce obsession.

Founded by Dinesh Raju and Zach Cheng, ReferralCandy was one of the first referral apps built for Shopify — back in the days when all the Shopify apps could fit on one page. Our team has expanded over the years, but our core mission remains the same: turning recommendations into a growth channel merchants can trust, measure, and repeat.

2010
Founded
30,000+
Brands served since 2010
4.9★
On the Shopify App Store
Frequently asked questions

Everything you need to know.

What is ReferralCandy?
ReferralCandy is a customer acquisition platform that helps ecommerce brands launch referral marketing and affiliate campaigns in an afternoon, with branded pages, automated tracking, and clear ROI reporting.
How fast can I launch, and what platforms does ReferralCandy support?
You can launch without custom development and connect quickly. ReferralCandy supports Shopify (one-click), WooCommerce (plugin), BigCommerce (one-click), Adobe Commerce/Magento (email connect) and custom stores via email, JavaScript, or API.
How does tracking and reporting work (links, codes, dashboards, exports)?
ReferralCandy tracks sales from referral links and coupon codes, then shows performance in a dashboard so you can see what is working and who is driving revenue. You can also export reports when you need to share results internally.
What’s the difference between referral marketing and affiliate marketing, and can I run both?
Referral marketing rewards existing customers for referring friends, while affiliate marketing rewards creators and partners for driving sales. You can run both side by side to capture customer-led and creator-led growth in one system.
What rewards and commission options can I offer?
Offer coupons, store credit, cash, or custom perks, and change them anytime. For affiliates, you can set flat or percentage commissions and use tiered milestones to increase payouts as partners perform.
How do you prevent fraud and make sure commissions reflect real sales?
ReferralCandy flags common abuse patterns like self-referrals, suspicious spikes, and leaked codes, and ties orders back to the source so you can validate performance before paying out.
Resources

Featured on the Shopify blog.

Three Shopify blog guides on referral and affiliate marketing — with ReferralCandy in the mix.

ReferralCandy: Built for brands with something worth talking about.

7-day free trial. No credit card. Live before your next product drop.

On another platform? ReferralCandy works there too.