CASE STUDY: ENTERPRISE CUSTOMER
We understood the importance of word-of-mouth marketing. We knew we'd have success in that channel as long as we had the right partner.
Mac of All Trades has been buying and selling used Apple products since 1995. The brand prides itself on its meticulous refurbishment process and excellent customer service. Unlike some eCommerce brands, Mac of All Trades is easy to reach by phone and email.
Amato Cole, Director of Marketing, decided to implement ReferralCandy in June 2020. He used ReferralCandy’s BigCommerce app to integrate directly with Mac of All Trades’ eCommerce storefront, to build a new revenue stream.
ReferralCandy made it extremely easy to get started, giving us more time to focus on the right placement and promotion. Once we had that figured out, ReferralCandy became a hassle-free revenue generator.
In just under 9 months, the referral program achieved some amazing results for Mac of All Trades:
Mac of All Trades made their referral program simple:
With just a few simple steps, Amato set up the referral program for success. Let’s look at some of the strategies he made use of:
Amato chose a very simple, easy-to-understand offer: give your friends $10 off their first order, and get $10 off your next order.
A $10 discount for existing customers was a nice incentive, as Mac of All Trades offered free shipping. The discount could go towards purchasing accessories like keyboards and earphones. This helped build repeat business and enhance customer retention.
Mac of All Trades did a fantastic job promoting the referral program to its customers. The $10 referral offer was extremely visible on the homepage.
Mac of All Trades put the referral offer on the front page
Mac of All Trades also used email to promote the program. Customers received an email invite to join the referral program, and a reminder email after making a purchase.
Customers received this email after a purchase
The sharing buttons were especially helpful in getting customers to share on their social media.
Customers were especially eager to share the program on their social media. Every social post led to an average of 2.4 link clicks.
An example of a happy customer sharing their link
Mac of All Trades also shared their links on their Twitter account, and this helped drive additional traffic and sign-ups.
Mac of All Trades promoting their Referral Program via Twitter
ReferralCandy made it easy to drive organic growth for our brand with minimal investment of time and resources.
Amato was able to use ReferralCandy to deliver strong revenue growth to Mac of All Trades. Best of all, ReferralCandy was easy to use and set up.
Join Mac of All Trades and other fast-growing brands to reward your most engaged customersTry Free for 30 Days
No contract. Cancel anytime
Available On The
Shopify App Store