First impressions take 2 seconds.
People can be downright judgey sometimes.
In fact, according to Malcolm Gladwell in his bestselling book “Blink”, we’re worse than we initially thought. Turns out, we don’t actually take seven seconds to create a “first impression” of what is before our eyes – we take an incredible two seconds instead.
Two seconds. That’s all the time ecommerce store owners have. The design of your ecommerce site has to be visually appealing at the very first glance.
In other words, your ecommerce store has to capture visitors right off the bat, and in order to do that, its design has to be nothing short of spectacular, visuals-wise.
Almost everybody feels visuals make the most difference to a purchase decision.
Additionally, recent research has also found that 92.6% of people feel that the visuals are the top influential factor affecting a purchase decision.
To be sure, arriving at visually appealing can be an arduous journey. The personality of the website can be conveyed through clever use of typography, creative navigation options, and so on – putting all these ideas together for an ecommerce website is a challenging task indeed!
For now, to whet your appetite and inspire you, we’ve scoured the web and pulled together 24 of the best ecommerce website designs we could find.
1. Threadless sells t-shirts.
2. Twelve South sells phone stands.
3. Abel & Cole sells groceries.
4. Hard Graft sells bags.
5. Bellroy sells wallets.
6. Freepeople sells clothes.
7. Redmart sells groceries.
8. Faucet Face sells glass bottles.
9. Stacy Adams sells clothes.
10. Bold & Noble sells handmade wallpaper.
Bonus: Looking to grow your ecommerce store? We’ve put together an extensive guide to help you break through your next revenue target. Check it out here.
11. Marie Catrib’s sells food.
12. Skinny Ties sells skinny ties.
13. Five Simple Steps sells web design books.
14. Pencil by 53 sells styluses.
15. JM & Sons sells furniture.
16. UGMonk sells designer clothes and accessories.
17. Longboard Living sells longboards.
18. The Little Sparrow sells baby accessories.
19. Taylor Stitch sells clothes.
20. Uppercase Magazine sells books.
21. Pop Chart Lab sells kitchen essentials.
22. Solestruck sells shoes.
23. Satchel Page sells bags and accessories.
24. Everlane sells clothing essentials.
Further reading about ecommerce:
- 21 interviews with 10 successful ecommerce founders
- The top 15 ecommerce blogs you should be following
- The biggest opportunities in ecommerce right now, as revealed by retail experts
- AARRR!! An introduction to Pirate Metrics for ecommerce
- Ecommerce marketing advice from 28 top experts
- 24 ecommerce content marketing tips from inbound marketing pros
Have we managed to get you inspired and raring to go?
Now that you’ll start making your website more beautiful – how about getting more customers to come to your store? Consider how else you can improve your store to pull in more customers. When you’re ready, come see how our refer-a-friend tool can plug into your store.