Marketing Case Studies

Every Shopify store with a referral program is running the same basic mechanic: a customer brings in another customer, the brand rewards the…

Storytelling is used in marketing to connect with customers on a deeper level. Here are our favorite storytelling examples, plus 4 storytelling techniques that you can use right now.

Ever notice that the best brands also have the best slogans? Great marketing has that effect. Here are the stories of the 10 best marketing slogans ever.

We’ve gathered the best examples of word-of-mouth marketing from Coca-Cola’s extensive library for your reference. Check them all out right here.

How this Swedish vodka brand made it all around the world with constant brand collaborations and became a piece of art recognisable instantly.

Disney's magical marketing strategy is is simple: nostalgia, storytelling and powerful emotions you will want to tell someone about.

You probably remember removing that iconic red paper packaging as a kid (you might still do it now). How did Kit Kat arise to the top of a stacked division?

In the world of luxury bags, Louis Vuitton is the Mercedes. Classy, esteemed, and instantly recognizable. What makes it so successful? Check it out here.

Word-of-mouth is one of the oldest, yet most effective marketing strategies out there. So how do you use this fantastic marketing strategy? Take a look.

From a tiny dream in a small room, the Atmoph team is slowly reaching more people and sharing more views, generating word-of-mouth through a compelling product and a successful referral program.

J.Crew’s Social Media Strategy. Find out how has the fashion brand maintained its success as one of the most popular retailers of men’s and women’s apparel.

Looking for inspiration for your influencer marketing campaign? Here are examples from Hint Water, FIGS Scrubs, and other brands.

Alo is the fastest growing ecommerce brand, by uniting wellness, celebrities and yoga practitioners with fashionable, comfortable activewear.

Figure out your unique selling proposition, and your brand will be unforgettable to customers, like these 7 brands, from donuts to bidets.

You can't talk about Christy Dawn's dresses without mentioning their mission or values. Here's how they crafted their brand story.

People share things with practical value because they're useful. Here are 21 examples of companies that provided their customers with real practical value.

We asked Christine Glodt what inspired her to start Project Home DIY, and how she reached 50X growth in 2021.

Christy Dawn dresses are timeless, elegant and beautiful. Here's how the brand grew out of a desire to honor Mother Earth.

Wojtek started a meal delivery service serving calorie-controlled, restaurant-quality meals. Read about the brand with a message: Love Yourself.

Lush Cosmetics are a perfect example of how word-of-mouth marketing should be done. They've killed it. Want to know how? Check out all the details here.

Ledger has created the world's best-selling hardware wallet and created an active, thriving community. Here's how they built the brand.

Millions of books are destroyed every year. Aasha started A Box of Stories to deliver surprises and stories to readers. Here’s her story.

ModCloth started as a simple online store where Co-Founder and Chief Creative Officer Susan Gregg Koger would sell her preloved vintage closet finds.

How to beat Amazon at eCommerce? We cover Amazon's weaknesses and how you can provide a better experience for customers to win them over.

The story of three friends in search of a good steak - and how they opened online butchershop Meat N' Bone to disrupt the meat industry.

How Peter started out selling Gel Blasters in his garage to opening three stores across Australia, and how ReferralCandy helped.

The story of how three friends hit 3200% of their Kickstarter goals and built a successful keyboard eCommerce business, supported by their community.

It’s a thin line between a brand that’s classic and a brand that’s dated. How do huge companies with long years of legacy keep things fresh and exciting?

Social currency is anything that we share because it makes others like us. Here are 15 examples of social currency being used effectively in marketing.

Move over Slack - Discord is king of the chat apps. Here's how word-of-mouth grew Discord to 250 million users to become bigger than Slack or Skype.

Read how YouFoodz's growth marketing strategy drove +3,846% growth in sales over 14 months, succeeding where others failed amid fierce competition.

How GT's Kombucha grew the market for fermented drinks - and then dominated it to grow into a billion-dollar business through word-of-mouth.

What's the difference between a $120 white tee and a $5 one? Product branding. Here's how the right branding could get you 50% more revenue.

Our list of the best eCommerce case studies includes success stories from Kickstarter, new online businesses started from scratch, and 63 examples!

In this post, we have analyzed the present trends and come up with a collection of ecommerce niches that will be in demand in 2021.

On 1st Feb 2019, Tesla ended their referral program. Here's how the company overtook Mercedes-Benz from zero cars and a $0 marketing budget

A great sleep toy combined with perfect timing and Word-of-Mom helped Riff Raff & Co grow into a million-dollar company. Read how here!

Matter is a Singapore apparel company that loves traditional textile-making methods. Check out how they managed to build brand loyalty and word-of-mouth.

While word of mouth is proven to help businesses grow sales, you might not realize how this online chatter can help you rank higher in organic search.

Netflix's marketing strategy has enabled it to continuously grow its subscriber base. Read how word-of-mouth is at the center of Netflix's marketing.

Rent the Runway is a multi-million dollar clothing rental company. Here's how they grew using word-of-mouth to disrupt the 2.4 trillion fashion industry.

Frank Body was founded with $5,000 and managed to earn $20m in one year. Learn how they did it with a unique brand persona & word-of-mouth strategies.

EverlyWell is bringing testing to the masses. They have tested out a few marketing strategies and hit upon some successful ones you can learn from…

Girlfriend Collective got 10,000 orders on their first day by giving away free leggings. See how they achieved it through word-of-mouth referral marketing.

It's easy to offer digital products on your Shopify store. We show you how, with 9 examples of stores already selling them!

We take a look at Oola Tea's Marketing Strategy to see how they tantalise their customer's taste buds and online experience to grow their business.

How Juicy Couture beacame a successful millennial brand through marketing that adapted the style and attitude of young girls from around the world.

We take a look at Audi's Marketing Strategy to analyse how they achieved their longevity as a luxury brand through clever creatives.

Gillette products are used by 750 million men from around the world. How does it dominate the world’s market for razors? Read on to find out!

How did Longchamp crack the Chinese market? Through adaptive marketing. We elaborate more within this piece. Take a look!

How does Moschino keep grabbing the world’s attention? In part, through marketing campaigns that break gender stereotypes and improves consumer experiences.

How did Invision stand out from the wide array of tools available for designers and developers? We take a look at the Invision marketing strategy.

Find out how Heineken became one of the most well-known beer brands in the world through creative marketing campaigns that resonate with its consumers.

Singapore Airlines was named “The Best Airline in the World” for 22 years. Winning the world by Travel + Leisure’s World’s Best Awards. How? Check it out.

As of 2018, Patagonia is worth $1 billion! This is a surprise given that the brand promotes anti-consumerism, environmental causes, and fair trade.

We take a look at the creative marketing campaigns that generate engagement helping the Honda marketing strategy to constantly stay top of the game.

Want a new and exciting way to interact with your customers to increase engagement and conversions? There are plenty of ways to do this. Check them out.

If you've played freemium games before, you'd know how addictive they are. They are a very successful marketing strategy. How? See all the details here.

It’s easy to think that South Park is just a cartoon filled with nothing but toilet humor, profanities, and over-the-top violence. Not so, see why here.

Inaki, Pablo, Alejandro, and David grew Hawkers Sunglasses from zero to hero. Check out their incredible journey here. We promise you'll learn a heap!

Calvin Klein has conquered the world of fashion. How did Calvin Klein achieve fame and fortune? We have all the details here for you. Check it out.

How has Ralph Lauren stayed on top of the fast-paced fashion industry? In part, through leveraging new technology in its marketing campaigns. Take a look.

HP has become one of the most recognizable tech brands in the world. They did this with the help of some brilliantly created content. How? Check it out.

How does Coach’s billion-dollar empire maintain its status? In part, through new and innovative marketing strategies. Take a look at how they do it.

We look at Pornhub marketing to find out how with the right strategies & disregard for convention, word-of-mouth and porn can make for a happy twosome. SFW!

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top?

How has Rolex maintained its place at the top, for more than a hundred years? In part, by highlighting its history and posting premium content. Take a look.

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks  14 years after Halo first debuted. Check out how the team has managed it here.

We take a look at some examples of how some businesses use YouTube to hit their marketing goals with strategies you could adopt to grow your sales.

How did Pepsi become a mainstay in celebrations and dining tables? In part, through marketing strategies that blended technology and advertising.

How did Colgate become the most famous product in the oral care industry? Through digital marketing strategies. Take a look at these strategies here.

See how Burberry does their marketing and learn from them.

Often referred to as the wild child that combines Twitter, YouTube, and Wordpress, let's take a look at how Tumblr grew since its infant years.

What makes a website a social behemoth? For two Facebook alum, social proof, word-of-mouth and valuable answers were behind Quora's marketing success.

How does Dior continue its rise to the top? In part, through clever marketing strategies focused on social engagement and content. Check it out right here.

How did Prada achieve such stratospheric revenue? In part, through innovative strategies that cater to its digitally-savvy consumers.

Missguided has conquered the world of fashion. How did they become such a famous fast fashion brand? We explore this here, take a look.

M&M has seen plenty of changes over more than half a century, but somehow still remains relevant and ever-present. Just how does M&Ms do it? Take a look.

How does Nestle maintain its edge in a competitive industry? In part, through marketing strategies that focus on building bridges and communication.

Brian Spaly and Andy Dunn detected a demand for better-fitting men’s pants. So, how did they do it? We have all you need to know here.

According to Forbes, Hermes is worth more than $36.4 billion. And last 2016, the brand's revenue was an astounding $5.2 billion! How? Take a look.

As of 2019, Starbucks has opened more than 30,626 outlets across the globe. How have they achieved this? We have all the details here for you.

The sports fashion industry is a seriously tough gig! How can you use Addidas as an example to break into saturated markets such as this? Take a look.

The ReferralCandy blog has published a lot of content over the years analyzing the partner marketing strategies of all kinds of brands in al…

How does Zara maintain such financial success and popularity without spending big on marketing and advertising? Take a look.

From Lego's humble beginnings, it has now ballooned into an empire that employs thousands and drives more than $35.8 billion Krone ($5.14m USD) each year.

How did ASOS do it, how did they build such a popular and successful brand? Well, they used brilliant marketing strategies. Check out what they used here.

How did successful companies get their first customers? The truth is a lot grittier than you may imagine. Featuring: Etsy, Evernote, Quora and 19 others.

Cosmetic brands and influencers, they both hold some serious marketing weight. Whack them both together and you've got a serious force to be reckoned with.

Kikki.K was founded in 2001 when Kristina Karlsson set up her home office. She found stationery and organization solutions to be woefully lacking.

Toyota is the world’s largest automobile maker , and an industry trailblazer. Founded in 1937 in Japan , the MNC now produces automobiles un…

Deliveroo’s range of choices, reliability, and ease of use made it one of the top food delivery apps on Earth. How did they achieve this? Check it out.

Sony’s businesses stretch across several sectors, including consumer electronics, motion pictures, music, and even financial services. Take a look.

Ford is the world’s 5th largest automobile manufacturer, and has 110 years of history behind it. See what you can learn from their story right here.

Unlike many other multi-national corporations, McDonald’s relies heavily on the franchise model. So why are they so successful? Take a look.

Dubbed “The Most Exciting Brand on Social Media” by Beta21, let us distill the ways in which GE humanizes its brand, and keeps itself social.

Ever wondered how your brand can break into highly competitive markets? It's certainly not impossible, check out how A24 busted into the film market.

The people at Seatgeek know just how you feel when you miss out on a show because tickets were sold out or that you couldn’t stay awake to snatch ‘em up.

Today, Middle-Eastern airlines, from Etihad Airways to Emirates Airlines, dominate the sky. Why? We have all the details right here for you. Take a look.

Tesla Motors supposedly doesn't care about marketing. All they care about is building the best automobile in the world. Now THAT'S a great story!

The beauty industry is volatile, competitive, and mercilessly transient. It sees the quick births and sudden deaths of new brands and products regularly.

After a salmonella scandal, Cadbury turned public perception around with Twitter memes, Amitabh Bachchan and a drumming gorilla. Read on to find out how.

As the luxury market begins its foray into social media and online marketing, how has Tiffany & Co. maintained its high standards in service and product?

As if a glutton for punishment, in the 1970s, Vans began to market its shoes to skateboarders, the cultural lepers of sun-kissed California.

Porsche tore up its aloof elite status to get closer to fans and becoming the dream for many. Here's how Porsche's marketing strategy played out.

Ever wondered how Dr. Dre's Beats made their rise to the top of the very competitive headphone market? If so, check out all their marketing secrets here.

In a span of just four years, Instagram's user base has boomed from 1 to 300 million. How did the team achieve this massive feat? Take a look.

Gone are the days when we’d get mocked for meeting people online, or when online dating was solely the domain of trolls, catfishers, and misogynists.

Johnnie Walker maintains a robust presence in more than 180 markets globally. How? Through smart marketing, of course. Check it out here.

How did Japanese whiskey make its way into European markets, even clinching the title of the world’s best whiskey in 2015? See their journey here.

Canon is most renowned for its digital SLR cameras. But the company has also built a killer social media marketing campaign. See how they did it here.

Tesco is a famous UK supermarket chain that currently operates in 11 different countries, becoming one of the world's largest retailers. How? Check it out.

Love them or hate them, Harley Davidson is one of the most evocative brands in the world. How did they manage this? Check out all the details here.

The Chief Marketing Officer Council Report suggests that social media and WOM had a rising impact on car sales. Mercedes Benz is no exception to this trend.

People generally don’t purchase cars once a year, it's often a 5-10 year affair. How, then, is the automotive word-of-mouth model sell cars? Take a look.

Everyone remembers Ellen Degeneres’ famous Oscar selfie, it's still the most retweeted tweet of all time. See how Samsung leveraged it to their advantage.

How did Marvel's Agents of S.H.I.E.L.D get 12 million views?! By employing widely successful marketing strategies. Want to know what they did? Click here!

“Maybe it’s Maybelline” is an iconic tagline for Maybelline. Its catchy jingle was everywhere, cementing the brand in the minds of a generation.

The Scoot team are champions at marketing, having won one of the most prestigious awards in Singapore’s advertising industry, the “Marketer of the Year”.

Founded in 2012 by Hyungseok Dino Ha, Memebox has steadily ramped up its efforts to bring Korean beauty products to the masses. See how right here.

Zappos is a massive online clothes and shoe retailer that started as a small online store in 1999. In 2009, it was acquired by Amazon for US$928M.

In its first year, Herschel sold a remarkable 8,000 backpacks. 8 years later, Herschel has become a globally recognized brand. How? Take a look.

Each year, Taco Bell serves up more than 2 billion tacos and more than a million burritos. The average customer comes back every 11 days. Why? Check it out.

What sort of campaign did Birchwood use to grow their 200 subscribers count to an eventual 850,000 in 3.5 years? We detail their secrets here. Check it out.

Capitalising on the age of individual driven pursuits to increase social mobility, Skillshare offers everyone a chance to teach or learn a brand new skill.

Word-of-mouth is the most powerful marketing channel. So how do you tap into it? How can you get MORE word-of-mouth? Here are 10 proven tactics that work.

Just a few years back, no one heard of the name Daniel Wellington, but now everyone does! Check out how they sold a million watches in a year right here.

Everyone knows Ben & Jerry's, their brand is everywhere! So how did they scale it to the top? Check out the marketing strategies they used to get there.

Are you selling a product that solves problems? Then no doubt customers are talking about it. Use this to your advantage. How? We have all the details here.

Sriracha sauce was named Ingredient of the Year by Bon Appétit and is a favorite for astronauts living on the International Space Station. How? Check it.

How did Hamdi Ulukaya go from zero to one billion dollars in five years? Take a look as we detail his journey here for you to emulate.

ROLI has become a growing force in the music market. From winning awards to catching the eyes of professionals and music enthusiasts everywhere.

We get served with tonnes of content and ads. As result-oriented marketers, we worry primarily about things like search and SEO. We explore more here.

TWG has gained a following from tea-drinkers all over the world, especially the high-spending class who love to indulge. How? Take a look.

Since launching via Kickstarter in 2013, THINX has been steadily growing in reach. Let’s see how word-of-mouth has been instrumental in the success.

Established in 2002, when blogging was in its infancy, Tremor is a word-of-mouth firm directly established by P&G specifically to engage in WOM services.

In 2015, the Adidas Yeezy Boosts won the FNAA “Shoe of the Year Award”, a nod towards the success of the Kanye West and Adidas Originals collaboration.

Charles & Keith is a fast-fashion retailer that has achieved much international success. How did they do it? We have all the details here. Check it out.

Since its founding in New York in 2006, Soulcycle has taken the world by storm, attracting novel fitness enthusiasts around the world through word-of-mouth.

In just two decades, Uniqlo grew from one single suburban retail outlet in Hiroshima, Japan to the fashion behemoth that it is today. How? Take a look.

H&M has become the world’s go-to place for a quick shopping fix, with affordable and sustainable clothing available to all. How? Take a look.

Sephora operates 1,900 stores in 29 countries worldwide and has been rapidly expanding in the last couple of years. How? Check out their story here.

A jar of Nutella is sold every 2.5 seconds and with the amount of Nutella produced in 2013, you could circle the globe 1.4 times. How is Nutella so popular?

Deadpool broke the superhero movie genre’s mold... and as a result, broke box office records. How did their marketing team do it? Take a look here.

Which is the best gaming mouse in the world? According to PC Gamer and TechRadar, it's the Razer Deathadder Elite. How did they do it?

Neko Atsume has been such a huge phenomenon it's secured 5.5 million downloads in. Now the number of downloads is now estimated to be closer to 10 million.

With a single, powerful, campaign, Dettol managed to reach 46% of their target audience and increase sales by 86%. How? We have all the details.

Successfully raising 50 thousand dollars on Kickstarter for the game development and eventually sold 500,000 copies on Steam just 3 months after its launch.

Who would have thought that a game involving slicing up fruits would become one of the most popular downloads among the mobile gaming community? See why.

In just 5 short years, upstart device manufacturer Xiaomi has overtaken Apple to become China’s number one smartphone vendor. Why? Take a look.

In 2014, League of Legends had 27 million players daily, making it the most played game in the world. How did "just another MOBA" achieve such a great feat?

Since 2005, HYPEBEAST has achieved a steady stream of over 3 million visitors, generating 28 million monthly page views and 1.7 million. How? Take a look.

Originally designed as an internal project, the famous team communications tool we now know as Slack was never meant to see the light of day. Lucky it did!

BuzzFeed is huge, right? But, how did they do it? Well, we cover all the details here for you to learn from. Check it out!

With over 4.2M Facebook Likes and 1M Instagram followers, it’s no surprise that The North Face is on the mind of a newly-inspired outdoor enthusiast.

Kung Fury was released for free on YouTube earlier this year by Laser Unicorns, and it has currently raked in well over 20 million views. How? Take a look.

Moleskin is coveted and beloved by designers, architects, writers, artists, and travelers around the globe. Making them the world's favorite notebook.

Chanel is a high fashion powerhouse that specializes in ready-to-wear clothes, luxury goods, and fashion accessories. How did they do it? Check it out.

Learn from Dove's marketing strategy that grew their brand worth to $200 million in the 90's and estimated to be nearly $4 billion dollars today.

The future of media is in streaming. And one of the companies responsible for this paradigm shift is Spotify. Why? We have all the details here for you.

Have you ever caught yourself wondering why Mashable is so popular? This is exactly what we explore here. Click here, Mashable has lots to share on success.

If you know your makeup, chances are you’ve heard about Melt Cosmetics. Check out how they gained 1.6M Instagram followers through word of mouth.

These days the word Uber has taken on a different meaning in the global vernacular, referring to the rideshare service taking the world by storm.

How did an app that barely did any marketing acquire over 900M users and get Facebook to purchase them for 19 billion dollars? Check it out.

By now, a growing group of people from over 30 countries know of Nando’s. How did the company achieve this? We have all the details for you here.

Etsy has managed to adapt to build a peer-to-peer eCommerce website worth $195.6 million since its launch in 2005. How? Take a look-see.

The LinkedIn effect reminds us that making good connections is crucial for us to be successful in our careers. Why? We have all the details here for you.

The official Zumba site states that Zumba has spread to 180 countries, 15 million people, and over 200,000 locations! Crazy right?! Check it out.

Hello Kitty, produced by the Japanese company Sanrio was the quintessential emblem of cute in Japanese popular culture. How? Take a look.

How did Coachella use word-of-mouth to rise up and become the most acclaimed pop music festival in the US? Check out their marketing strategies here.

To earn word-of-mouth, you need to make a Wow product. Literally a product that makes people go "Wow." Something truly remarkable. How? Take a look.

Pinterest is a tech company that doesn’t want to keep you online. Instead, it wants to inspire you to go offline and do the things you love.

Snapchat took a simple, contrarian premise and grew into a social media giant with over 100,000,000 daily active users. How? We have all the details here.

In just two years, dating app Tinder had acquired 50 million users, each of them logging into the app an average 11 times a day. How? Take a look.

Fitbit went from almost going out of business 7 times to having sales of $745.3 million in 5 years. Learn all about it right here.

Here we decipher the word-of-mouth marketing strategy that gave rise to the unlikely legend that is the Coolest Cooler. Check it out!

How did CrossFit become a worldwide craze that took over the word? Great marketing. Check out how the founder of CrossFit achieved this right here.

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million pairs of shoes to charity.

Through the combination of an innovative product and solid marketing, Pebble has sold over a million smartwatches with a minuscule advertising budget.

Today, GoPro is synonymous with "action cameras", an amazing feat. Follow their journey here and see what you can learn from their marketing strategies.

The Undress raised over $615,000 from 7,200+ backers on Kickstarter – a near-perfect example of a product-driven by word-of-mouth.

Founded in 1996 by former football player Kevin Plank, Under Armour has been the embodiment of willpower, strength, and drive. How? Take a look.

How does Apple do it, how are they so good at what they do? One way is word of mouth marketing, check out how they kill the competition here.

Threadless is based on the idea of a community where designers could submit designs, get paid, gain recognition, and wear the coolest T-shirts.

Have you ever wondered how Google got to where they were today, a 350-billion-dollar company? See their journey so far here.

The holy grail of word-of-mouth is to make the news. Nothing else gets quite as much reach, and nothing else generates quite as many conversations.

We delve into how 13 of the best Kickstarter success stories to see how they achieved funding through effective word-of-mouth marketing!

The best way of generating word-of-mouth is to craft delightful experiences your customers want to share. How? We have all the details right here.

Contagious: Why Things Catch On is a favorite here at ReferralCandy. A great read filled with useful tips and ideas. See why we like it so much here!

Make your brand messages viral with the 6 STEPPS from Jonah Berger's Contagious, including 75 real-life marketing examples to learn from.

Made To Stick is a must-read for any marketer hoping to get their brand message to work. It teaches methods of making ideas sticky. Take a look.

Warby Parker today is a behemoth among ecommerce brands. Their head of online experience Tim Riley shares how they got there, with content and branding.

According to 'Made To Stick', there are 4 ways to connect with a person's emotions. Here are 13 examples of marketing that does this effectively.

Part 4 of our Made To Stick series, this post lists 12 examples of Anti-Authorities, Details, Statistics, Testable Credentials and The Sinatra Test.

Marketing your product? Smack your customers in the face with the visceral, sensory information they'll need to make sense of it in real life.

The key to making your brand message memorable is to surprise them. Here are 18 examples of Made to Stick's Unexpectedness principle used in marketing.

You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!

How exactly do videos become viral? And how can you create content that will be shared by thousands, or even millions? Jonah Berger has the answers.

As a content marketer, trying to figure out how to create content that your audience will share can be quite a challenge. Here, you'll find all you need.

What do 'Big Company Social Media Professionals' know that the rest of us didn't? We dug into the data to see if we could find any meaningful patterns.

Is it media gone social? Or is it social relationships gamified and made into self-publishing? Check out how social media has changed things for good.

Google "Why are people annoying on social media", and you're confronted with lists of examples, but no actual explanation. This is what we get.

We were frustrated with oversimplistic definitions that didn't really explain much (in our opinion), so we set out to answer: What IS social media, exactly?

Social media has become a huge part of our lives. Hundreds of millions of us use it every single day. Yet it's remarkably difficult to define precisely.

How can you make tissue interesting? By putting it in contact with one of the most destructive forces of nature imaginable: children.

Some artists are very sensitive about having their music being used by others. Not Lady Gaga, she likes her music being covered. Why? Take a look.

Charles Atlas was at the heart of one of the greatest marketing campaigns of all time, with one of the most memorable stories ever. Lessons?

Former Power Ranger (really!) Jessica Rey sells "modest swimwear", and she makes it sound really, really good. A triumph of marketing if we ever saw one.

Converse has the conviction to define themselves by what they're not. They've got a finger on the pulse of their market. And a really nice Facebook photo.

There have been several instances in history when the marketplace wrestles the branding reins away from corporate control. Check out how right here.