For Entrepreneurs

Here are 15 live loyalty programs worth studying, organized into five models: simple repeat-purchase programs, VIP tiers, community programs, brand-specific rewards, and hybrid systems.

This comprehensive guide walks you through everything you need to know about the Mercari business seller transition—from understanding the benefits and requirements to executing a smooth changeover and maximizing your success post-transition. By the end of this article, you'll have a clear roadmap for elevating your Mercari presence and positioning your business for sustainable growth.

This comprehensive guide walks you through every step of the migration process, from initial planning to post-launch optimization. You'll discover how to transfer your products, customers, orders, and content while maintaining your search engine rankings and ensuring a seamless transition for your team and customers. By following this Magento to Shopify migration checklist, you'll minimize downtime, avoid common pitfalls, and set your business up for long-term success on Shopify's platform.

In this comprehensive guide, you'll discover everything you need to know about leveraging Snapchat dynamic ads for ecommerce. From understanding how these ads work to setting up your first campaign and optimizing for maximum return on ad spend, we'll walk you through the entire process. Whether you're new to Snapchat advertising or looking to refine your existing strategy, this guide will equip you with actionable insights to drive more sales and grow your ecommerce business.

This comprehensive print on demand vs private label comparison will walk you through everything you need to know to make an informed decision that aligns with your business goals, budget, and vision.

Ready to transform your customer data from fragmented silos into a synchronized foundation for growth? Start by mapping your current data flows and identifying your highest-priority synchronization needs. The investment you make today in connecting your customer data will pay dividends in improved customer relationships, more effective marketing, and accelerated business growth for years to come.

Migrating from Wix to Shopify represents a significant step forward for your ecommerce business. Check out this Wix to Shopify migration guide to understand all the technical details.

Free shipping vs percentage discount comparison covering conversion, AOV, margin impact, and when each offer works best for online stores.

Coupon fraud is a growing challenge for ecommerce businesses, with fraudsters exploiting promotional codes through sharing, manipulation, and automated attacks. The result? Eroded profit margins, skewed marketing analytics, and genuine customers potentially missing out on legitimate offers.

Ecommerce data integration guide for connecting store, email, ads, and analytics so customer and order data stays consistent, usable, and reliable.

Recurring orders ecommerce guide for 2026: learn subscription models, pricing, platform setup, churn reduction tactics, and subscriber acquisition strategies to grow predictable recurring revenue and customer lifetime value.

Discover the top Shopify newsletters for 2026, including Fastlane Insider, Shopifreaks, and more, to stay on top of DTC tactics, trends, and platform changes.

Discover the best Shopify podcasts for DTC brands in 2026, featuring real operator insights on growth, retention, marketing, and scaling ecommerce businesses.

Learn how to launch a DTC brand from scratch with our proven 6-phase framework. Covers validation, sourcing, marketing, and scaling to profitability.

Starting a successful home business takes a lot of hard work and determination, but the rewards will speak for themselves once the success is real!

Shopify vs. WooCommerce in 2026: Compare features, speed, costs, and SEO to choose the right e-commerce platform for your growing online store.

Discover the top challenges faced by ecommerce founders in 2023 and unlock actionable solutions to propel your online business forward. Learn how to navigate these obstacles and optimize your ecommerce strategies for success.

Good product copy is hard to write but can help your product fly off the shelves. Here are 9 easy rules to help you write product descriptions that sell.

Have your own pet peeves for the ecommerce industry? Maybe these experts share the same!

Boost sales and increase growth by narrowing in on your target market. Read our step-by-step process to define your target marketing with audience research.

Learn what exactly customer lifecycle email marketing is with lots of real-life examples and apply it to your ecommerce brand!

Here are some marketing trends to look out for in 2023 which will significantly influence your ecommerce planning.

Do ecommerce and DTC brands need blogs? Sure they do, here's a step-by-step guide to get started!

Want to launch your own fashion brand? Here's how to start a clothing line from scratch. This step-by-step guide will walk you through everything, from choosing a niche to launching your website.

Here are some ways you can utilize the Reciprocity in marketing principle, with examples of successful companies that have done it.

Practical tips and examples to finding authentic and affordable influencers for your ecommerce brand. Read more.

Ecommerce brands don’t need gimmicks or fanciful but complicated web design. The six steps above are great ways to help you make your products visible, and your solutions to customers’ pain point known.

Word-of-mouth marketing is the future for ecommerce and DTC brands. Here are four Shopify brands that have amazing WOM marketing channels.

Not sure what to do for your next ecommerce product drop? Here are seven ideas to get the ball rolling!

In our final chat with Happy Human, we identified what was working for Vinnie and her team with the adoption of new marketing channels with resources from the Growth Grant and learnt what their future plans were.

A good referral program email sequence brings your customers through the entire process. Here are three referral email templates to send to your customers.

As with the constantly evolving beauty industry, here are 6 ways these big brands are keeping up and going beyond.

Give more thought to your post-purchase email automations with these ecommerce expert tips. Boost your conversions, nurture customers, and result in repeat purchases.

5 ecommerce experts share why it's important to be personally active on social media instead of using just your brand account.

In this article, we're diving deep into the challenges faced by Happy Human and the solutions we planned to tackle those with the Growth Grant!

Here's 5 easy ways you can adopt to better express your brand's persona with a strong brand voice and the impact it has on your WOM!

Supply chain issues have been plaguing the industry and it's gotten worse over the pandemic. Here are 4 tips experts have shared to help mitigate these issues.

How to make your referral email campaign work? Here are tips we've compiled from experts!

Whatever your passion, turn it into a business and work-from-home! Check out these 10 best business ideas to turn your passion into a reality.

Want to make full use of your Instagram and TikTok bio? Here are 10 link-in-bio tools to help you to direct customers to your store and more!

15 YouTube channels to learn about building and growing an ecommerce brand through the experiences of experts who've been there, done that.

ReferralCandy presents a comprehensive guide on referral programs, marketing, success stories and how you can set up one for your own store.

What's the best time to send Black Friday emails? The best subject lines? Here's a 4-step guide with 6 great examples from Black Friday 2020.

Digital shopping cart abandonment is a huge problem in Ecommerce. Here's why customers ditch their carts and the best ways to prevent abandonment for your Shopify store.

An interview with the founders of Bolden USA on skincare for people of colour and growing an eCommerce business in 2021.

Millions of books are destroyed every year. Aasha started A Box of Stories to deliver surprises and stories to readers. Here’s her story.

Wanting a good book to read on marketing strategy? Well, we have a great list of business and marketing books just for you. Check out our favorites here!

The story of three friends in search of a good steak - and how they opened online butchershop Meat N' Bone to disrupt the meat industry.

The story of how three friends hit 3200% of their Kickstarter goals and built a successful keyboard eCommerce business, supported by their community.

Get customers without paying? It's possible if you invest time in eCommerce SEO. We compiled everything you need to know in this handy guide.

What's the difference between a $120 white tee and a $5 one? Product branding. Here's how the right branding could get you 50% more revenue.

Drive sales and traffic to your Shopify store by building backlinks - here are 4 simple ways ranked by time and SEO impact!

Matter is a Singapore apparel company that loves traditional textile-making methods. Check out how they managed to build brand loyalty and word-of-mouth.

While word of mouth is proven to help businesses grow sales, you might not realize how this online chatter can help you rank higher in organic search.

Rent the Runway is a multi-million dollar clothing rental company. Here's how they grew using word-of-mouth to disrupt the 2.4 trillion fashion industry.

Find out which Shopify hacks you've been missing out on, and drive compounding growth (and sales!) for your Shopify store.

Find influencers that will deliver real results for your business. We present five simple tests to identify influencers from the fakers and the bots.

There are heaps of Facebook Groups that are packed with Shopify entrepreneurs asking questions and offering solutions for problems just like yours.

Building a successful business is no easy task. It takes hard work, persistence, and knowledge. Here are some helpful tips to help you on your journey.

Do you know where you can find a whole tribe of people who are just like you? Facebook groups. See how they can help your business here.

A company's culture isn't just about perks – it's about what gets rewarded and what gets punished. It shapes EVERYTHING they do. Here are some examples.

What do actual entrepreneurs have to say about their experiences with burnout and depression?

It’s a sad fact that most people break and give up on our New Year’s resolutions as quickly as we make them. But you're not like that are you?

This Simon Sinek video is going around. The topic is Millennials: Who we are, what we're like, how difficult we are to deal with, and why. Check it out.

Nasty Women, Bad Hombres, #NotMyPresident... the opportunities for cashing in on the election fever are endless!

There's this great story being sold about how great entrepreneurs are, how they're the crazy ones who change the world. But this story also has some holes.

Netflix is one of the coolest and fastest-growing companies of our time. Here is a list of some of the best Netflix shows for millennial entrepreneurs.

A quick glimpse into what we think about social media and how it should be used.

Ever wondered what entrepreneurs learn from their past failed attempts? If so, check this video we've put together out, see exactly what they've learnt.

Crowdfunding is a groundbreaking customer acquisition tool for fledgling eCommerce businesses. Here are 8 success stories for you to learn from.

On average, most startups die 20 months after raising funding in the region of $1.3m! That's massive, right?! Don't fall to the same fate. Take a look.

Ever wondered why there is a lack of diversity in the startup scene? If so, check out our 28 examples of diverse startups that don't fit the stereotype.

Few female Venture Capitalists mean few female entrepreneurs get funded. Why is this important? We explain it all here. Take a look.