Your customer knows why your product is worth trying. Their friend may need to experience it before choosing a full-size purchase or coming back for more. A referral offer can make that first introduction tangible.
Shopify referral campaigns in ReferralCandy can now offer a new friend one free product variant. Choose the item you want someone to experience, decide who pays shipping, and let your customers share the offer through their referral program.
Choose the introduction you want to make
A trial-size product could give someone a first taste of a range. Choose an item whose cost, stock and delivery requirements work for your store.
In your referral campaign’s Friend offer, choose Free product, then select the product and variant. Review the Free shipping on the order with the free item option deliberately. The product being free does not establish that delivery or taxes are waived.
Decide how to thank the advocate
You can leave the advocate’s free-product bonus at No reward or choose a coupon, cash or custom reward. Use Change reward in the friend-offer settings, or review the Free product bonus card on the Advocate reward page.
The optional bonus is paid once for each new friend who orders the free product. It does not count toward tier rewards or the maximum reward amount. Treat it as a separate cost when choosing what you can afford to give away.
Review the conditions before sharing
The release is live from 12 November 2026 for Shopify referral campaigns. Affiliate campaigns received their free-product friend offer separately on 5 November.
Campaign Overview and each advocate’s page show free-product statistics. Use those views to examine the offer alongside your product, shipping and bonus costs. A gift is an introduction; decide how you will judge whether it is a useful one for your store.
ReferralCandy includes all features on every plan. Plans combine a monthly base fee with a success fee on revenue generated by referral and affiliate programs, rather than total store revenue. Review current pricing when planning the program’s economics; this announcement makes no claim about how a free-product order is billed.
Start with the product you would want a friend to try, then review the offer and optional advocate bonus in your campaign.
