The full archive

We were frustrated with oversimplistic definitions that didn't really explain much (in our opinion), so we set out to answer: What IS social media, exactly?

In 2012, there were over 102,000 online stores in the US with annual sales of at least $12,000. Here's how we figured that out, along with other cool stats.

Hint: Coke doesn't advertise to persuade you to go buy a Coke right now. They do it to colonize your headspace altogether. Coke = Good, Happy, Positive.

How can you make tissue interesting? By putting it in contact with one of the most destructive forces of nature imaginable: children.

There are hundreds of thousands of ecommerce stores out there- are they ALL in competition with one another? Of course not. So here's a proposal!

Some artists are very sensitive about having their music being used by others. Not Lady Gaga, she likes her music being covered. Why? Take a look.

The job of the marketer is to deliberately influence the process, making sure that everybody hears about how valuable some product is.

So you're selling something, and you want to know if there's a market for it? A very good question. Take a look here, as we detail all you need to know.

Wanna know how to go viral on social media? Ditch the how-to guides and dig into the science behind viral social media marketing in this post.

Storytelling can be an extremely powerful marketing tool. Do you want to learn how you can use storytelling to help marketing your brand? Take a look here.

What is marketing, anyway? Well, there isn't a single marketing definition. Here is a comprehensive breakdown of everything marketing entails.

Nutella vs. Nutella, the fandom and marketing standoff. Check out our infographic comparing two of the biggest names in the naughty snack division.

Charles Atlas was at the heart of one of the greatest marketing campaigns of all time, with one of the most memorable stories ever. Lessons?

If a white girl went to Starbucks, and she didn't Instagram it, was she really there? We examine the stereotype, and identify some branding lessons.

Former Power Ranger (really!) Jessica Rey sells "modest swimwear", and she makes it sound really, really good. A triumph of marketing if we ever saw one.

Converse has the conviction to define themselves by what they're not. They've got a finger on the pulse of their market. And a really nice Facebook photo.

It turns out that successful ecommerce site owners have certain traits and characteristics in common. Do you have them? If not, what can you do about it?

Email messages drive 1,350% more traffic than social media. Isn't that huge! Check out how you can utilize this amazing marketing strategy.

Ecommerce conversion is tricky. On the one hand, improving conversion on your ecommerce site can be a big win for your company. How? Take a look.

In eCommerce, business people would kill for the kind of power a hefty jackpot leverages. Regardless of economic status, consumers turn out their pockets.

CASE STUDY: Grammy award nominee Soulja Boy spreads online love for his Online Gang Clothing Line with ReferralCandy.

Well taken product photographs can make the difference between clinching a sale and losing one, especially for eCommerce stores. Why? Take a look.

Consumers don't just buy products, we buy stories to tell ourselves. But why do we do this? Well, we explain all you need to know right here. Take a look.

Your ecommerce shopping cart has to be one of the most important components of your whole website. Check out how you can improve it to increase conversions.