WooCommerce

Commerce platform integration

Referral and affiliate marketing for brands that run on WooCommerce

Approve ReferralCandy once inside your WordPress admin and your store is connected. From there, ReferralCandy creates a discount code for every advocate and every friend, records the orders they bring in, and keeps those order values accurate when a customer is refunded. Your team sets the rules for the campaign, and the store applies them.

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Approve once inside your WordPress admin. Nothing to copy and paste.

Why connect WooCommerce

Make referral growth part of the WooCommerce customer journey.

Your commerce platform already holds the moments that make a referral program work: a completed purchase, a customer identity, an order value, and a relationship worth sharing. ReferralCandy connects those moments so your team can design the campaign and incentive while the integration carries purchase data into attribution and rewards, and sets up the discount codes the campaign hands out.

Connect the store without rebuilding checkout

Enter your store address and approve ReferralCandy inside your own WordPress admin. From that moment, ReferralCandy can receive the purchase information it needs to register customers and detect referred orders.

Run customer and partner programs together

Launch referral campaigns for existing customers and affiliate campaigns for creators or partners, each with its own audience, offer, and reward rules.

Keep rewards tied to qualified revenue

Personal referral links connect the introduction to the order. When an order is refunded or cancelled, the recorded value follows it down, so rewards stay tied to revenue the brand actually kept. Reward conditions and review periods give your team control before a reward becomes due.

What the connection does for you

Your store and ReferralCandy now work in both directions.

The campaign rules you write are the rules your customers meet at checkout.

01

Connect

Approve once, inside WordPress

  • One-click connection

    Enter your store address and approve ReferralCandy in your own WordPress admin. The connection is live from that moment.

  • Manual connection as a fallback

    If your hosting doesn’t support the one-click connection, or you aren’t an administrator on the store, you can still connect by entering the store’s access keys by hand.

  • What you need first

    An administrator account on the WordPress store, and a secure (https) store address.

02

Issue and revoke

Codes created and withdrawn on your terms

  • A code for every participant

    Each advocate and each friend gets their own code, set up in the store the moment it is needed.

  • Your campaign rules, applied at checkout

    Percentage or fixed value off the cart, with the minimum spend, expiry, and usage limit you set on the campaign.

  • Codes that stop working

    Ban a customer for fraud, remove them from a campaign, or replace their code, and the old one stops working in your store. Codes left behind by testing are cleared the same way.

03

Stay in sync

Orders that stay accurate after checkout

  • Orders arrive as they happen

    A payment confirmed minutes after checkout is still picked up, because your store reports the change as it occurs.

  • A regular check backs it up

    If a message is ever missed, a regular check finds the order and brings it in.

  • Refunds and cancellations counted

    A partial refund reduces the recorded order value by that amount. A full refund, or a cancelled order, takes it to zero.

See it in your stack

Build the program around your customer journey.

Start with the integration you already run, then shape the campaign, reward, and message around the relationships your brand has earned.

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How it works

How ReferralCandy works with WooCommerce

The integration connects the order lifecycle in WooCommerce with the advocate lifecycle in ReferralCandy.

  1. 1

    Connect your WooCommerce store

    Enter your store address and approve ReferralCandy inside your WordPress admin. An administrator on the store can approve the connection in one step, on any secure (https) store address.

  2. 2

    Create the campaign

    Choose referral or affiliate, define the target audience, and set the reward and friend offer that fit your economics.

  3. 3

    Give every participant a personal link

    Enrollment turns eligible contacts into advocates or affiliates and gives each person a link that can be shared across email, messaging, social, or a portal, and their own discount code in the store.

  4. 4

    Attribute the order and deliver the reward

    When a referred friend buys, the store connection sends the purchase to ReferralCandy for attribution, eligibility review, reporting, and reward delivery.

Commerce operations

A program your WooCommerce team can keep improving.

The store connection is the foundation. Above it, your growth team can change the audience, offer, creative, and campaign timing as the brand learns what motivates customers to share.

Connection

One approval, and the store talks both ways

Approving ReferralCandy inside WordPress lets your store report orders as they happen, and lets ReferralCandy set up and withdraw discount codes in return.

Experience

Keep the customer-facing journey on brand

Customize campaign emails, hosted pages, signup surfaces, sharing messages, colors, typography, and the referral subdomain.

Governance

Choose what counts as a successful referral

Set purchase thresholds, eligible orders, review timing, and reward conditions so the campaign follows the same commercial rules as the store. When someone leaves the program or their code is replaced, the discount stops working at the store.

Who it is for

WooCommerce brands that want a repeatable referral and affiliate channel.

Use this integration when the program needs to connect to real WooCommerce purchases and remain manageable by the team after launch.

  • Growth teams launching referrals on WooCommerce
  • Brands running referral and affiliate campaigns side by side
  • Teams that want attribution and rewards connected to store orders

Questions, answered

WooCommerce integration FAQ

Marketing overview first. When you are ready to configure the integration, the technical guide has the exact settings.

Do I still need the ReferralCandy plugin?

No. The new WooCommerce integration connects to your store directly, so there is no plugin to install or maintain. Merchants already running the plugin carry on as they are until they connect their store through the new flow.

How are discount codes created?

ReferralCandy sets up a code in your store for each advocate and each friend, at the moment it is needed. Each code carries the discount, minimum spend, and expiry you set on the campaign, and appears in your WooCommerce coupon list like any other.

Can a discount code be switched off after it has been issued?

Yes. If you ban a customer for fraud, remove them from a campaign, or replace their code, the old code stops working in your store.

What happens when an order is refunded or cancelled?

The recorded order value follows the refund. A partial refund reduces it by exactly that amount, and several partial refunds add up. A full refund, or a cancelled order, takes the value to zero.

I am on the older WooCommerce integration. What do I need to do?

Merchants on the plugin-based setup stay on it until they connect their store through the new flow. It is a one-way change: once a store is connected the new way, it does not go back to the plugin setup. If you would like help moving across, talk to our team.

What do I need before I connect?

A secure (https) store address, and an administrator on the store to approve the connection. If your hosting doesn’t support the one-click connection, or you aren’t an administrator on the store, you can still connect by entering the store’s access keys by hand.

Can I sign up by connecting my store?

Yes. Enter your store address, approve ReferralCandy in WordPress, and choose a password. The account is created with the store already connected.

Can I run both referral and affiliate campaigns on WooCommerce?

Yes. ReferralCandy supports referral campaigns for customers and affiliate campaigns for creators or partners, with separate audiences and reward structures.

Can the referral experience match my WooCommerce store?

Yes. You can customize the campaign’s customer-facing emails, pages, widgets, sharing messages, colors, fonts, and referral subdomain.

Let your strongest relationships bring the next customer.

Connect WooCommerce to ReferralCandy and make referral and affiliate growth part of the stack your team already runs.

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