Shape the offer
Choose what the friend gets, what the advocate earns, and what your margin will look like.
4.9★ from 1,530+ Shopify reviews
A referral program customers are proud to share.
ReferralCandy is customer referral program software for brands on Shopify, WooCommerce and more. Turn the recommendations your customers already make into sales you can track.
On another platform? Start your referral program here.
Customer referral program
Give $20, get $20
New Advocates Enrolled377
Welcome emails opened65
Shares787
FOLP visits396
Referrals173
What happened while you were away
Jamie shared their linkPost-purchase email
2mNew referred purchaseReview period started
$84Reward approvedStore credit sent
$20Own the referral marketing strategy. Hand off the mechanics.
You decide on the offer, approve the experience, and decide what changes. ReferralCandy handles the repetitive steps around the recommendation—not the relationship itself.
Choose the referral touchpoints
Show it after checkout, inside the customer account, on-site, and in your email flows.
Referral tracking for every order
Personal links and codes connect the advocate, their friend, and the resulting order.
Review before rewarding
Hold suspicious, canceled, or returned orders while valid purchases clear.
See what worked
Track advocates, referred sales, rewards, and revenue together; export the details anytime.
On another platform? Start your referral program here.
Keep referral marketing true to your brand.
Your offer, voice, brand standards, and exceptions remain yours. ReferralCandy gives those decisions a reliable operating system.
Protect the margin before launch
Build a two-sided offer around your store's margin, then define when a purchase becomes eligible.
Keep every customer touchpoint on-brand
Edit the words, colors, and imagery across referral pages, popups, and emails.
Step in only when an order needs a decision
Rewards get sent automatically, but we'll raise exceptions with the context you need to review them.
Walk into the meeting with the answer
Share the referral program performance with your team: shares, referred purchases, rewards, and revenue.
Your brand, your platform. Get started outside Shopify.
Referral marketing for customers. Partner marketing for creators.
Let customer referrals run reliably beside the creators and affiliates you hand-pick and manage personally. Our affiliate marketing software runs that side, on the same plan.
★★★★★
“We use it to run both our referral and affiliate programs, and it’s made the entire process incredibly easy to set up and manage. The integration with Shopify is seamless, the dashboard is intuitive, and the automation saves us a ton of time.”
On another platform? Try ReferralCandy for free.
Referral and affiliate programs in one plan.
All features included with every plan. Pick a combination of base and success fee based on your expected referral revenue. Upgrade, downgrade or cancel anytime.
Basic
$39 /month
+ 10.5% success fee
For brands getting started with referral and affiliate marketing.
Grow
$79 /month
+ 3.5% success fee
For brands scaling their referral and affiliate revenue.
Scale
$249 /month
+ 1.5% success fee
For high-volume brands where margins matter.
Enterprise
$799 /month
+ 0.25% success fee
Dedicated onboarding and account manager.
- ✓ Unlimited campaigns
- ✓ Custom coupon codes
- ✓ Flexible payouts (cash + store credit)
- ✓ All integrations (Klaviyo, Tremendous & more)
- ✓ Full API access
- ✓ 7-day free trial
On another platform? Try ReferralCandy here.
Referral marketing questions, answered.
How much work it'll take, how much you'll be able to control, and how clearly you can show the result to your team.
How much work does a referral program add to my week?
ReferralCandy automates the customer link, purchase attribution, reward delivery, and routine program emails. You still choose the offer, approve the experience, and review performance.
Where will customers see the referral offer?
You can place the offer on the post-purchase thank-you page, in Shopify customer accounts, on your storefront, and in the email flows you already send.
Can the program look and sound like our brand?
Yes. Customize referral pages, popups, and emails with your logo, colors, images, and copy.
How do we avoid rewarding canceled or suspicious orders?
Use a purchase review period and fraud controls to hold rewards while returned, canceled, self-referred, or suspicious purchases are reviewed.
Can I show the program’s contribution to revenue?
The dashboard connects advocates, shares, referred purchases, and revenue. Export the data to CSV or pass referral events into tools such as Google Analytics and Meta.
Which store platforms does it work with?
Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento and custom or standalone stores. Shopify, WooCommerce and BigCommerce install in one click, and Magento or custom stores connect by API. Browse all integrations.
Can I run an affiliate program too?
Yes. Affiliates and creators run in their own campaign, with custom codes, tiered commissions and payouts, all on the same plan. See how our affiliate marketing software works.
Referral marketing starts with a brand worth talking about.
Own the referral customer experience, the review flow, and the report your team would use—before anything goes live.