We have chosen one impactful ecommerce brand to receive a $10,000 grant to accelerate their growth. Now, they’ll document their journey in real-time so that you can learn from their successes (and failures).Subscribe for updates
ReferralCandy's mission is to help impactful ecommerce businesses. Many brands are unable to scale their business and impact because they lack the resource or know-how to solve growth bottlenecks.
That’s why we decided to give one emerging business a $10,000 grant.
Then, we’ll work with them to produce a series of content about their initiatives and results so that thousands of other brands around the world can benefit from it as well.
To ensure that the content we produce would be super relevant and insightful for emerging impactful brands, we made sure to pick a final recipient that fulfilled these requirements.
The recipient should have environmental/social impact, caters to an underserved niche, or has an innovative product.
The recipient should have fewer than 10 employees at the time of application and are struggling to grow the business consistently.
The recipient should need additional funding to grow their business and plan to use $10,000 within the next three months.
Happy Human is an eco-friendly startup based in Sydney that creates refillable "just-add-water" household products to reduce single-use plastic waste and carbon emissions.
Their solution is a convenient dissolvable cleaning tab made by condensing ingredients together and wrapped in compostable paper packaging. Just like Berocca but for hand wash or surface cleaner. Users simply have to drop the tab into their forever-use bottle and add tap water; then refill with their money-saving tabs that cost $3-4 each time.
Their ultimate mission as a business?
To make sustainable choices accessible to everyone by reimagining household products to be better for you, your wallet, and our planet.
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We are looking for brands that will use the grant to grow their impact on their business and community.
You have a great story, and we want to share it. We'll work with you to write about your brand story in three months.
To help others learn together, we'll work with you to write about how you used the grant and your results in three months.
Application and selection period for final recipient
Article on our favorite brands that applied to the grant
In-depth article covering how we chose the recipient of the grant and why
Behind the scenes look at the recipient + Deeper coverage into how they’re planning to use the $10,000 to solve them
Agency audit webinar
Agency recommendations video series, spread across weeks
Final check-in with recipient and results of project
(Dates may change depending on how things go and if new content is added.)
Yes, we are! We want to see more businesses that are contributing to their communities in their unique ways. But we also know running and growing a business is hard. We hope this grant can help one business increase its impact on its community.
We want to help more than one business through this grant. To achieve this, we will work with the grant recipient to create a few pieces of educational content in exchange for the grant. Specifically, the recipient agrees to do an interview with us about their founding story and agrees to write a blog post about how they used the money and what results they have achieved.
We want to empower a business that can have the maximal impact on its community with this $10,000. The two key factors we will be looking at are:
1. The impact the business has on its community (refer to application requirements)
2. How the business will use the money
The recipient will be determined by our team internally, and we will publish a blog post about how we chose the recipient.
This grant is meant to help impactful businesses that are struggling to scale their impact. We prefer the grant to be used on solving bottlenecks that will improve the business and increase its contribution to its community.
Here are some recommendations:
1. Ecommerce apps that help improve efficiency
2. Agency audits or consulting (e.g. CRO, email marketing, SEO)
3. Hiring additional teammates
4. Mentorship in different aspects
We highly discourage using the grant on only ads. If your ads aren’t profitable, spending more money on them likely wouldn’t make them profitable. If your ads are profitable, then we suggest investing this amount in other areas of your business.
We want to work closely with you, connect you with our partners, and brainstorm ideas together.
So instead of sending you the grant money directly and all at once, we will go through your plan together and approve the expenses. We will then reimburse approved expenses.
Here’s roughly how we expect to collaborate with you:
1. Week of grant recipient announcement: Video chat to go through your plan; ideally with a presentation deck
2. Following week: Interview for your founding story
3. Every two weeks: Check-ins on progress and results
4. Early to mid-June: Draft grant review blog post
You are also welcome to email us anytime in between. We would love to help!
Feel free to email us at firstname.lastname@example.org with your questions!