ReferralCandy vs Friendbuy

A Friendbuy alternative you can try at your own pace

Give happy customers a reason to share your brand, with a referral program your team can manage. ReferralCandy offers monthly plans, flexible rewards, and room to change your approach as you learn.

Try for free on Shopify

Using another platform? Try ReferralCandy for free

ReferralCandy compared with Friendbuy

Friendbuy vs ReferralCandy at a glance

Friendbuy

4.9· 13 reviewson the Shopify App Store

Not published (annual license)

Monthly platform fees on an annual agreement

Built for
A unified referral, loyalty and influencer platform
Programs
Referral, loyalty, influencer and affiliate
Rewards
Points, coupons, gift cards, cashback, store credit
Platforms
Shopify, Adobe Commerce, Salesforce Commerce Cloud, commercetools, API
Built for Shopify
No

ReferralCandy

4.9· 1,481 reviewson the Shopify App Store

From $9 + success fee

7-day free trial

Built for
Acquiring customers through referrals and affiliates
Programs
Customer referrals and affiliates, in one account
Rewards
Coupons, cash, store credit (Shopify only), custom rewards
Platforms
Shopify, WooCommerce, BigCommerce, Magento, custom stores
Built for Shopify
Yes

Ratings from the Shopify App Store, verified 2026-10-02.

Results brands get with ReferralCandy

27%

of MiaoMiao’s monthly revenue through referral sales

MiaoMiaoRead the MiaoMiao story

24%

referral rate, ten times the industry benchmark of 2.35%

Riff Raff & CoRead the Riff Raff & Co story

Over $1.5 million

generated from their referral program

Branch BasicsRead the Branch Basics story
Try for free on Shopify

Using another platform? Try ReferralCandy for free

Why brands choose ReferralCandy

A/B test rewards

Find the offer that converts

Every feature, every plan

Month-to-month, cancel anytime

Unlimited referrals

No cap on referrals or campaigns

Chat support

Chat with us from your dashboard

What merchants told us about Friendbuy

Merchants comparing Friendbuy with ReferralCandy wanted more flexibility in how they ran their referral program. In Raúl’s conversations, they raised the cost, annual commitments, and the help available after launch.

The cost. One merchant who was actively leaving Friendbuy described what he was paying as "an insane amount of money for what it's doing." Another, weighing us side by side, said Friendbuy's pricing "seems quite high." It comes up early, and it comes up often.

Alongside cost, merchants raised annual commitments and the help available after launch. Raúl’s full article explains the experiences behind those concerns.

Read more merchant feedback in Raúl’s comparison

ReferralCandy vs Friendbuy: FAQs

Do I need an annual contract with ReferralCandy?
No. ReferralCandy plans are month-to-month, with upgrades, downgrades and cancellation available from your dashboard.
What rewards can I offer with ReferralCandy?
Offer coupons, cash through PayPal or Tremendous, store credit (Shopify only), or custom rewards you fulfill, such as merch, loyalty points or gift cards. Gift cards are also available through Tremendous payouts.
Does ReferralCandy do referrals and affiliates together?
Yes. Run customer referrals and affiliate partnerships side by side. Each has its own program, and both report into one dashboard under one subscription. Learn about our referral marketing and affiliate marketing software.

Launch your referral and affiliate program now

Start your 7-day free trial today.

Try for free on Shopify

Using another platform? Try ReferralCandy for free

Let’s talk

Book a 20-minute demo.

Walk through your use case with our team. We’ll show you exactly how ReferralCandy fits your stack.