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ReferralCandy.

Your customers, affiliates and content creators put their trust in your brand. Choose a platform that makes it easy to share, rewards that trust, and gives your team room to grow.

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Two ways to grow through word of mouth

Customer referrals, affiliate partners, or both.

ReferralCandy runs both programs in one account, with separate campaigns, rewards, and reporting. Here’s what that means for your store.

Customer referrals

Give customers a reason to keep sharing.

FlexiTiers for product rewards and milestones
Offer a free product at the first successful referral, a higher-value product at three, and a bundle at five. Set the milestones in ReferralCandy with FlexiTiers and custom rewards. Your team supplies and ships the gifts.
A home for their referral activity
The hosted advocate portal gives customers their link, earned rewards, referral count, and progress toward the next FlexiTiers reward. A separate extension brings referral details into new Shopify customer accounts.
New customers and revenue you can measure
Separate first referred purchases from repeat purchases, track referral revenue, and export referral reports. Customer advocates’ full purchase histories stay in your store’s order data.
Affiliate marketing

Build a program around the partners you choose.

Recruit and approve your partners
Share a branded join page and turn on application approval, or invite partners directly, including by CSV. Direct invitations skip the approval queue. You bring the audience and partner relationships.
Track sales and set the commission
Use referral links and coupon codes, fixed or percentage cash commissions, and FlexiTiers to increase rewards at referral milestones. Affiliates can check earnings in their portal; enable its Assets page for images and copy.
Pay partners and follow performance
Choose PayPal or Tremendous for cash payouts, subject to review and funding, or handle affiliate payments yourself via CSV. Track revenue, conversions, active affiliates, and commissions.
FlexiTiers & product rewards

A first referral earns a product. The next milestone earns something more.

Build that reward ladder directly in your campaign. FlexiTiers lets you choose a different reward for each milestone, including custom gifts with different products or quantities.

Here’s how a program could work. You choose the products, the thresholds, and what happens after the final tier.

  1. 1 successful referralA free product

    Start with something customers already love.

  2. 3 successful referralsA higher-value product

    Give the next milestone a reward of its own.

  3. 5 successful referralsA two-product bundle

    Change the product, the quantity, or both.

Keep the next reward in sight.

The customer dashboard shows referral count, earned rewards, and the tier ladder. At two successful referrals in this example, the customer has one more to go. A progress email also follows a confirmed referral that falls between rewards, when a later reward remains.

Plan how each gift reaches the customer.

ReferralCandy tracks eligibility and tells you when a custom gift is earned after the review period. Your team creates and fulfills the gift order. Connect your systems through APIs or webhooks if you want to automate delivery; that integration requires development.

The everyday details

Know what needs your team’s attention.

Built-in tracking and review tools handle the routine work. Your program rules guide the decisions.

Self-referrals and suspicious activity

Clear self-referrals are blocked. Similar names or emails, repeated IPs, and referral spikes can trigger a flag. Review shared-household or suspected duplicate-account cases against your terms; a flag alone doesn’t establish abuse.

Returns and cancellations

Set a review period that fits your return policy for referral and affiliate purchases. Shopify refund detection adjusts order amounts; your team can remove ineligible purchases during review. Issued rewards cannot simply be recalled.

Recharge subscriptions

Friend offers can apply at Shopify Checkout. To let existing subscribers redeem earned codes, connect Recharge and enable discounts in its Customer Portal. Check your coupon and reward rules for subscription purchases before launch.

Referral Expert

Describe the program. Review the plan.

Tell Referral Expert, our AI agent, what you want from a referral or affiliate program. It uses your store and campaign information to recommend rewards or commissions, an audience, and copy, then helps create the campaign with your approval.

After launch, ask it to explain performance, adjust settings, or rework a welcome email. Spend less time assembling a first draft and finding the right controls. You review the proposed changes before they apply.

Explore the options

Which tool are you considering?

Choose a guide for a closer look at ReferralCandy alongside another platform.

Before you switch

Plan the setup, the cost, and the handover.

Setup

Connect your store, choose rewards and eligibility rules, customize emails, and place signup widgets. Shopify uses app blocks; other platforms use their integration options. Custom fulfillment and bespoke connections need work in your own systems.

Pricing model

A monthly subscription plus a success fee on each referred new customer’s first three orders. Higher plans trade a larger monthly fee for a lower percentage. Budget separately for customer rewards, partner commissions, fulfillment, and any payout-provider fees.

Migration

Import customer lists into a segment or invite affiliates by CSV. Affiliates receive new links and codes; past activity stays in the old tool. Confirm how existing customer links, attribution history, and earned rewards will be handled. Plan the customer communications and outstanding gift deliveries before switching.

Your next step

See how ReferralCandy fits your store.

Walk through customer referrals, affiliate programs, and the rewards you have in mind with our team.

Let’s talk

Book a 20-minute demo.

Walk through your use case with our team. We’ll show you exactly how ReferralCandy fits your stack.