
Study: The five habits of highly effective referral programs
Every Shopify store with a referral program is running the same basic mechanic: a customer brings in another customer, the brand rewards the…
69 articles

Every Shopify store with a referral program is running the same basic mechanic: a customer brings in another customer, the brand rewards the…

Promo code abuse prevention guide for ecommerce: stop unauthorized sharing, multi-account fraud, and reseller exploitation with smarter code design, verification rules, real-time monitoring, and enforcement that protects margins.

Ecommerce data integration guide for connecting store, email, ads, and analytics so customer and order data stays consistent, usable, and reliable.

Have your own pet peeves for the ecommerce industry? Maybe these experts share the same!

Here are some marketing trends to look out for in 2023 which will significantly influence your ecommerce planning.

A record of how the ReferralCandy team came up with the recipient of the Growth Grant and why.

The Growth Diaries shares ten stories from brands in the ecommerce and DTC space and how they're making an impact in their communities.

One of the coolest parts of my job at ReferralCandy is probably how exposed I am to new products and companies. Ever since I joined the company in 2016, there hasn’t been a single week in which I haven’t discovered a cool new product.

Real customer reviews can persuade a new buyer to take action and make their own purchase. Here's 10 ways we've gathered from DTC experts.

By now, you’ve heard of Clubhouse - the invite-only platform teeming with celebrities. Here’s our step-by-step guide to growing your following on Clubhouse.

The right shopping cart solution can make your ecommerce experience very good. Explore the pros and cons of a standalone online shopping cart and see which are the best for your online shop.

How to beat Amazon at eCommerce? We cover Amazon's weaknesses and how you can provide a better experience for customers to win them over.

How to make money on Instagram for your business you ask? Well, you have come to the right place. Check out these tips to start increasing brand awareness!

What is customer advocacy and how it can boost sales isn't as tough as you think. We outline the tips to implement and execute a successful advocacy plan.

How do you run a brand? You need to find the right messaging - you need to talk to customers, and you need wifi to send Usain Bolt the contract.

Turning your passion into an online business can be a vastly rewarding decision. Follow these steps to find out how you can profit from your passion!

Word-of-mouth marketing is important for your business during COVID-19. If you're looking at ways to increase awareness for your business, look no further!

Last year, the average shopper spent $1,000 on Black Friday Here are 22 Black Friday Marketing Ideas for you to drive record sales for your store.

80% of future revenues comes from 20% of existing customers. Reduce customer churn with these surefire tactics in this guestpost from Oracle.

What is remarketing? And how does it perform for ecomnerce stores? ecommerce experts share their retargeting experiences in this post on how the grew their…

How GT's Kombucha grew the market for fermented drinks - and then dominated it to grow into a billion-dollar business through word-of-mouth.

Forget growth hacks - why not aim for measured, incremental marketing growth? Here are some techniques to move the needle forward.

Sell directly through your social media posts and stories - and see how Nike, Ben & Jerry's and Marvel Studios have used it successfully.

Ever thought about how you can gain social proof through interactive content? Well, looking at the recent marketing trends, we reckon you'll have to!

Thinking of starting an eCommerce business so you can travel the world? 5 things to think about first, outsourcing work and referrals.

In this post, we have analyzed the present trends and come up with a collection of ecommerce niches that will be in demand in 2021.

How do we calculate the ROI of referral marketing and paid social ads and how do the two marketing strategies compare? Read on to find out.

Jeulia is an ecommerce store that is marketing jewerly online successfully. This article examines what they are doing correctly with their marketing.

Valentine's Day is one of the biggest sales holidays of the year. These are some of the best Valentine's Day referral programs.

These are the 2019 special calendar dates for ecommerce stores. Start planning your 2019 ecommerce promotions now by making a note of these holidays.

Fashion marketing is highly competitive. Here are the best fashion marketing examples from Nike and Rent the Runway to Chanel and Threadless.

There is still plenty of profit to be made after Christmas. Run some of these after Christmas sales to maximize your profits.

While word of mouth is proven to help businesses grow sales, you might not realize how this online chatter can help you rank higher in organic search.

If you want to earn from your social media reach, you can start with sharing about your favourite products through referral programs. We show you how…

The best apps in the Magento marketplace can take your ecommerce store to the next level. Check out these apps for your online store.

We asked 10 CEOs what the killer feature for eCommerce brands will be in 2019 - after both Alibaba & Amazon opened brick-and-mortar stores in 2018!

Single's Day on 11/11 is getting huge. Here are five global brands who got involved in Single's Day 2017 with amazing promotions. Take a look.

The Nike Colin Kaepernick ad and Donald Trump's campaign had some key features in common that ultimately benefitted them in the end.

A Shopify Dropshipping store is an easy way to break into eCommerce. Our comprehensive guide from Browser to Business Empire shows you how.

Animal style, we delve into In-N-Out marketing strategy, the secret of the Secret Menu and what makes the brand an underground cult classic everybody loves.

How do you get people to complete the customer journey and make a purchase? The answer lies in retargeting and we show you how best to do it.

We take a look at the Hopsy marketing strategy to see how they've grown over the years, connecting breweries to craft beer drinkers.

If you run a restaurant, food eCommerce or F&B subscription box, you'll want an effective referral program. We show you how in this blog.

Now’s the time to invest in a social media word-of-mouth marketing strategy. We show you how to how to make it work for your business.

These are thirty of the best eCommerce plugins to help your website run more effectively and efficiently.

Growing your sales will always be a concern when you run an e-commerce store. We look at ways you can improve your WooCommerce Marketing to boost sales.

A multichannel eCommerce business doesn’t have to be overwhelming. Here are Talkative’s tips on how you can create a multi-platform customer experience.

Can online retailers compete with Amazon? Here are the 8 reasons consumers are switching to Amazon-only eCommerce shopping.

Get a head start with the right eCommerce template for your online store. Check out our picks for 25 of the most gorgeous templates.

ReferralCandy is now integrated with Sticky.io (previously LimeLight) so you can easily add a referral program to your subscription e-commerce store!

Nothing grabs consumers' attention better than a seasonal sale. The enticement of these discounts is a good way to increase your store's traffic and sales.

Lessons we learnt from ThreadBeast on how to stand out in the competitive US apparel market though social media, branding and referrals.

Get inspiration from successful ecommerce stores using WooCommerce referral programs to attract new customers through word-of-mouth marketing.
![How To Master SEO, According To 21 Experts [Infographic]](/images/cms/620491ef4f5481dbd93ba928_search-marketers-greatest-fears-fi.webp)
Here's a great infographic, illustrating how you face your fears as an SEO and become a true SEO master. Take a look through.

We have a new product! It's called CandyBar. We now provide a digital punchcard so small business owners and brick-and-mortar stores. Check it out.

Instagram is one of the most popular social media platforms, it has over 700 million monthly active users. How can you market with Instagram? Check it out.

A quick glimpse into what we think about social media and how it should be used.

I thought, “Wow, if guys are willing to pay a couple hundred dollars for a product that’s just a prototype, this thing has really got some legs.”'

Menswear brand Ministry of Supply met their $30,000 Kickstarter target in 5 days, and went on to raise over $420,000. How did they do it?
![How To Acquire Customers At Scale, In 3 Steps [Infographic]](/images/cms/6204924655882b37b641ac93_beefinal_600.png)
Check out this infographic, it combines 3 ways to get scalable growth, relevant statistics, and includes real-life examples that have actually worked.

Mellow is a futuristic kitchen robot that's selling like crazy. We confronted cofounder Zé Pinto Ferreira to spill his secrets, for your benefit. Enjoy!

You have a good product team, marketing team, and sales team. Your sales figures are okay, but they aren't spectacular. Why's that? Take a look at why here.

Have Twitter and other social platforms simply become means by which brands can push out messages? It's possible. We have more details for you here.

If you've been reading our blog, you may have noticed that we've been spending quite a bit of time defining things. To clear things up, check this post out.

Storytelling can be an extremely powerful marketing tool. Do you want to learn how you can use storytelling to help marketing your brand? Take a look here.
Op-Ed is a column on our blog where we share our thoughts about business, marketing, philosophy, and general ideas. Check it out here.

Email messages drive 1,350% more traffic than social media. Isn't that huge! Check out how you can utilize this amazing marketing strategy.

In eCommerce, business people would kill for the kind of power a hefty jackpot leverages. Regardless of economic status, consumers turn out their pockets.

SOPA. You might not have heard of it yet, but it’s a clear and present danger to the Internet that we love and have built our businesses on. Take a look.