Referred Customers Spend 13.2% More At Okabashi, Thanks To ReferralCandy

Okabashi has sold more than 30 million pairs of shoes in the last 27 years.

Their customers claim that Okabashi sandals are the most comfortable they've ever owned, and are eager to refer friends to the store.

Okabashi recognized that word-of-mouth was a valuable source of new customers, and started looking for a referral marketing solution that suited their needs. That's when they discovered ReferralCandy.

"Our customers feel great promoting our shoes, and supporting US manufacturing,” says Hadi Irvani, Director of E-Commerce at Okabashi.

Once set up, the ReferralCandy platform drove the Okabashi customer referral program by sending campaign emails out after each new purchase.

Customers would introduce their friends to Okabashi by sharing the discount coupon in those emails.

The social media integration features also made it easy for customers to share coupons on social media channels like Facebook and Twitter.

Okabashi started their campaign with ReferralCandy in March 2011 and saw increased sales within a week.

If you ever need a new pair of sandals, here is a discount coupon for Okabashi. I have worn them 17 or so years: http://t.co/xDDUE8MYfz

— Lee Owens (@leeowens1) September 5, 2014

If you ever need a new pair of sandals, here is a discount at Okabashi. Here's a coupon if you need one now: http://t.co/Mg3TYrBrz0

— John Loppnow (@johnloppnow) March 17, 2014

ReferralCandy is now one of the top 10 drivers of referral traffic to the Okabashi website. Referred customers also spend 13.2% more on average.