The full archive

India is one of the largest markets in the world, and it's getting a lot of attention from VCs. Is its ecommerce growth about to boom, or is it just hype?

Are referred customers more valuable than non-referred customers? Researchers from Goethe University Frankfurt and the University of Pennsylvania think so.

The Hidden ROI of Affiliate & Influencer Marketing: Measuring More Than Just Sales In today’s digital marketplace, many brands rely on affil…

Don’t skip these effective Shopify speed optimization tips if you want to maximize your store’s conversion rate.

ReferralCandy vs Yotpo: why merchants who just want a referral program leave the suite -- in their own words. An honest take on who should pick which.

Referral Expert is now live for every ReferralCandy merchant. The AI that reads your referral program, sizes rewards to your store, and tunes it with you.