The full archive

Discover the key KPIs, metrics, and tools to track affiliate performance effectively.

Discover the differences between referral and affiliate marketing, their benefits, and determine which strategy suits your e-commerce brand best.

Explore 2026’s top affiliate platforms for DTC brands—pricing, key features, and best affiliate networks to pick the right DTC affiliate solution for growth.

Discover the top Shopify affiliate tracking apps for 2026. Compare features, pricing, and integrations for ReferralCandy, Refersion, UpPromote, and more – and find the best fit for your store.

Transform your organic word-of-mouth into a structured affiliate program with ReferralCandy. This step-by-step guide helps Shopify merchants overcome common challenges and launch their first affiliate program without technical expertise.

Emotions inspire us to share, to tell our friends about something. Here are 15 real-world examples of emotional marketing that we can't help but share.

Great referral emails grow your business and give you more happy customers. But how do you write emails that work? We have all the details here for you.

Creating a referral email campaign to promote your program? Here are examples of beautiful referral email designs from leading ecommerce brands so that you can draw inspiration from them!

Choose referral program incentives that fit your margins and customers. Compare cash, discounts, and custom rewards with 21 examples from ecommerce brands.

We've been running referral programs for thousands of ecommerce stores for over half a decade now, making retailers almost $470,000,000 in referral sales.

Setting up a referral program should not be hard. Here's how you can do it in six steps and start getting referrals!

Learn marketing tactics from the ecommerce brands you admire. Here are 13 free competitor analysis tools for your research.

Increase referrals and customer loyalty with FlexiTiers, a tiered rewards system that incentivizes advocates and affiliates to refer more. Learn how to set up flexible reward tiers to grow your business profitably.

Learn how to create visually stunning referral pages with ReferralCandy’s Join Block. From bold imagery to consistent branding, discover four strategies to design referral pages that drive sign-ups and boost trust, now compatible with Shopify Online Store 2.0.

Discover how ReferralCandy’s Customer Referral Details Extension seamlessly integrates referral rewards into Shopify customer accounts—boosting growth through word-of-mouth marketing.

Complete referral marketing checklist for 2026. 7-step guide to set up profitable referral programs, optimize conversion rates, and track performance. Includes industry benchmarks and fraud prevention strategies."

Compare 30+ free and paid Shopify themes for different store types. Explore layouts and features, then use the theme links to check current prices and demos.

When is the right time to prepare for Black Friday and what strategies work? This article answers both of those questions and more.

Explore 17 small business referral program examples, compare reward ideas, and follow the steps to choose incentives and launch a program for your store.

Black Friday is around the corner. To get the most sales possible, you need to equip yourself with the best Black Friday marketing strategies.

Looking for the best WordPress ecommerce plugins? Read on to find out our top picks.

ReferralCandy earns the Built for Shopify certification, ensuring top-notch quality, seamless integration, and exceptional performance for Shopify merchants looking to grow with referral and affiliate programs.

Apps like ReferralCandy are "Built for Shopify", but what does that mean? In this article, we explain all you need to know about Shopify's latest app certifcation.

What are the 7 steps involved in starting a WordPress affiliate program? To find out, read our article on it.