Previously, we wrote an article on how 7 fashion eCommerce businesses acquired their first referral program customers.
Aside from showing why referral programs work, what these 7 stories had in common was that they created a product they truly cared about and went to great lengths to spread word-of-mouth through good referral messaging and referral program incentives.
That combination of great product and intentional customer advocacy and word-of-mouth growth is what separates fashion brands that grow organically from those that rely entirely on paid acquisition.
To add to that list, here are 10 fashion eCommerce brands that you can learn how to promote your referral program to gain more customers and increase sales:
ReferralCandy did a case study with Okabashi. We found that their referred customers spent, on average, 13.2% more than their regular customers did!
We hope this list has inspired you to attract more customers and increase sales with the help of a referral program!
Whether you're selling bags, shoes, or dresses, referral programs are a great way to spread awareness of your brand and reward your customers at the same time. ReferralCandy has a plethora of referral email templates, refer a friend template, and referral programs for small business. Your customers love talking about where they got their stuff!
For fashion brands ready to go beyond referrals, affiliate and partner marketing programs offer a natural complement that scales brand awareness through trusted voices.
As a finalist in Esquire's Best Dressed Real Man contest, Samuel is ReferralCandy's fashion eCommerce expert and resident sartorialist. He is obsessed with human behavior, social psychology, and handstands. He is also the lead calisthenics trainer at Weightless.
Grow your sales at a ridiculously
lower CAC.
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