★★★★★4.9 on Shopify · 1,530+ reviews

Referrals built for subscription brands.

Your best customers don't buy once — they resubscribe. ReferralCandy turns those recurring relationships into recurring referrals, with rewards that apply to subscription orders and keep paying as their friends renew.

Running subscriptions off Shopify? ReferralCandy works there too.

Generic referral tools fight your model.

Your value shows up in month six, not on day one. Most referral apps were built for a single checkout — so they reward the wrong order, stack badly on your pricing, and put the ask where subscribers never look.

Rewards that stop at the first order

Most tools reward the first purchase and go quiet. For a subscription brand, the relationship is the asset — the reward should keep working as the renewals do.

Coupons that break your subscriber pricing

A blanket discount code stacks awkwardly on a subscription offer and chips away at margin on every cycle. You need codes that respect how you price recurring orders.

A share prompt subscribers never see

If the ask only lives on the Shopify thank-you page, subscribers managing their plan inside Recharge or Skio never get it — and that's where they spend their time.

Recurring customers make recurring referrers.

A subscriber has already committed to the habit. When they recommend you, it carries the weight of someone who keeps coming back — and the incentive can compound right alongside the subscription.

Subscribers refer with more credibility

A recommendation from someone on their fourth box lands harder than a one-time buyer's. Your most loyal customers are also your most convincing.

Recurring orders, recurring rewards

The advocate keeps earning as their friend renews, so the reason to keep sharing grows with every cycle — not just the first order.

Lower CAC on your highest-LTV customers

A referred subscriber is worth every cycle they stay. Reward sizing pays for itself quickly when the customer keeps renewing.

Success stories

Recurring brands, measurable referrals.

Stores using ReferralCandy typically see 2–10% of monthly revenue come from referrals — and for subscription and replenishment brands, those referrals keep compounding as customers reorder.

27%of MiaoMiao's monthly revenue comes through referral sales.

ReferralCandy made it easy for our customers to share MiaoMiao with their friends. The hands-off setup means we can focus on the product while referrals keep adding up in the background.

Kelly Wu
CEO · MiaoMiao
$1.5M+generated from Branch Basics' referral program — tiered store credit, all on autopilot.

Word of mouth was always our biggest channel; we just couldn't measure it. ReferralCandy turned every recommendation into store credit our customers could spend back with us — and the program compounded from there.

Branch Basics
Replenishment · clean home · Shopify
Inside ReferralCandy

Four product surfaces, one subscription-ready program.

From the first share prompt inside the subscription portal to the fraud check before payout — everything the subscriber sees and everything you need to run the program.

Referral surfacesLive
Subscription portalRecharge, Skio, and account-management placements.
Post-purchasePrompt new subscribers after checkout.
Store widgetEmbed the referral ask where subscribers browse.
Reward previewSubscriber earns credit as referred friends renew.
Referral nudges

The ask, where subscribers actually are.

The post-purchase thank-you page, the referral block inside their Shopify customer account, an embeddable widget for your store — and the subscription portal in Recharge or Skio, where subscribers manage their plan. Four places they already visit, not buried in an email nobody opens.

Brand editorSynced
L
Logo and color tokensKeep the subscription referral flow on-brand.
Set
E
Email templateInvitation, reminder, and reward messages.
Ready
P
Landing pageRecurring-order copy without coupon clutter.
Live
Fully customisable branding

Emails and pages that match your brand.

Easily customize content and visuals without touching code.

Edit referral pages, popups, and email templates inline. Drop in your logo, your fonts, your colours — everything the subscriber sees stays on-brand.

Referral analyticsThis month
$36.8kRecurring referral revenue
184New referred subscribers
68%Renewed after first cycle
Real-time analytics

See referral revenue compound over time.

Track referral revenue, top advocates, and the funnel from share to purchase. Watch recurring referral revenue build as referred customers renew. Export to CSV, sync events to GA4 and Meta.

Fraud reviewAuto-flagged
!
Self-referral signalMatching subscriber and advocate details.
High
IP
Velocity spikeSeveral new subscribers from one advocate.
Review
$
Refund windowPayout held until the renewal clears.
Held
Fraud detection

Catch self-referrals and leaked codes before they cost you.

Auto-flag self-referrals (matching email, name, IP), velocity spikes from a single advocate, and codes leaking to scrapers like Honey or coupon sites. Set a purchase review period so refunded orders don't pay out.

Subscription apps

Recurring orders, recurring referrals.

Connect ReferralCandy to your subscription app and the same coupon can run on subscription purchases, the same advocate keeps earning on every renewal, and the referral block can live inside the subscription portal — right where your subscribers manage their plan.

Recharge
Skio
RecurPay
Awtomic
Stay AI
SEAL Subscriptions
Loop Subscriptions
Bold Subscriptions
Subi
PayWhirl
Smartrr
…and 20+ more

Subscription-only coupon codes, recurring rewards on renewals, and a thank-you-page widget that fires on every order — not just the first. On a custom subscription build, your onboarding manager wires it up via API.

Rewards

Rewards that work on recurring orders.

Store credit and subscription-only codes keep the customer spending with you and protect your subscriber pricing. Pick what fits your margins — the reward can apply to the first order, every renewal, or both.

$20
Store credit

Applied at checkout. Keeps subscribers spending with you.

1×
Free product

"Refer 3 friends, get a free box." A strong fit for consumables.

15%
Subscription-only code

A code scoped to recurring orders, so it won't break your one-time pricing.

$5
Cash on renewals

Recurring payout that keeps the advocate earning as their friend stays subscribed.

Cash payouts run through PayPal, ACH bank transfer, Venmo, virtual debit cards, and 30+ other methods via . Gift cards and charity donations also available.

Support

Frequently asked questions

The questions subscription and replenishment merchants ask most before signing up.

Does the reward apply to subscription orders, or just the first purchase?
Both. Connect ReferralCandy to your subscription app and rewards can fire on subscription orders, not only the first checkout. Your advocate keeps earning as their friend's subscription renews, and the referred friend's incentive can apply to recurring orders too.
Can the referral prompt live inside my Recharge or Skio portal?
Yes. Alongside the post-purchase thank-you page and the Shopify customer-account block, the referral block can sit inside your subscription portal — where subscribers spend their time managing their plan. On a custom portal, your onboarding manager can place it via our API.
Which subscription apps do you support?
Recharge, Skio, Loop, RecurPay, Awtomic, Stay AI, SEAL, Bold, Subi, PayWhirl, Smartrr, and 20+ others. If you run subscriptions through a custom build, your onboarding manager can wire it up via API.
Won't a referral coupon stack badly on my subscription discount?
You control how codes apply. Use store credit or subscription-only coupon codes so the referral reward doesn't compound with your subscriber pricing or erode margin on every cycle.
Does this help retention, or only acquisition?
Mostly acquisition, with a retention side effect. Store credit gives subscribers a reason to stay and spend with you, and a subscriber invested enough to refer a friend tends to stick around. ReferralCandy is a referral tool, not a loyalty app — many subscription brands run us alongside their retention stack.
We're already on Mention Me / Friendbuy / Smile / Refersion. What does switching look like?
Most migrations take an afternoon with your onboarding manager. Import your existing advocate list via CSV, recreate your reward structure, connect your subscription app, install the post-purchase block, and set up the Klaviyo flow. We've migrated stores from Mention Me, Friendbuy, Smile, Refersion, Okendo, Loyaltylion, Yotpo, and custom-built programs.

Can't find the answer? Chat with our friendly team.

Running subscriptions off Shopify? ReferralCandy works there too.