Subi

Subscriptions integration

Give Subi customers a referral path that fits recurring commerce

Customers may value the same brand in different ways: as a recurring order, a membership-style relationship, or an occasional purchase. ReferralCandy lets a Subi merchant keep one referral story while choosing which Shopify purchase types can actually redeem the coupon.

Subi is supported through Shopify’s Subscription API.

Why connect Subi

Let the referred friend choose the right relationship with the brand.

A recommendation should not create unnecessary friction at the buying decision. Use product scope to support subscription checkout, a one-time order, or both—and use the cycle limit to keep recurring value consistent with the offer promise.

Support a subscription-first campaign

Restrict the friend offer to Shopify selling plans when recurring acquisition is the specific goal.

Leave room for a one-time purchase

Include regular products when a referred shopper may prefer to experience the brand before subscribing.

Reward the introduction on clear terms

Give the advocate an amount-off coupon whose purchase scope is configured separately from the marketing message.

See it in your stack

Build the program around your customer journey.

Start with the integration you already run, then shape the campaign, reward, and message around the relationships your brand has earned.

How it works

Build the Subi referral around customer choice

Define the buying paths first, then make the link, reward, and discount duration support them.

  1. 1

    Map the intended journeys

    List whether referred shoppers should be able to subscribe, make a one-time purchase, or decide between both.

  2. 2

    Create the sharing proposition

    Explain the friend benefit clearly and give enrolled advocates a personal referral link.

  3. 3

    Match Shopify coupon eligibility

    Enable the subscription-app setting and select the product types that match the proposition.

  4. 4

    Choose the renewal treatment

    Set the recurring limit from 0 to 99, using 1 when the friend offer is meant only for the first order.

Flexible purchase paths

One campaign can respect more than one way to buy.

The referral message stays consistent while Shopify enforces whether the code applies to a selling plan, a one-time purchase, or both.

Subscribe

Prioritize recurring acquisition

Use subscription-only eligibility when the campaign is measured on new plan starts.

Try once

Reduce commitment at first purchase

Use one-time eligibility when the referral should introduce the product before the subscription decision.

Choose

Support both outcomes

The combined option keeps the offer valid whichever purchase path the friend selects.

Who it is for

For Subi brands with flexible customer relationships.

Use ReferralCandy when the recommendation should work across a varied catalog without applying the same discount rules to every order forever.

  • Subi merchants with recurring and one-time products
  • Programs giving referred friends purchase flexibility
  • Teams controlling coupon reach behind one campaign message

Questions, answered

Subi integration FAQ

Marketing overview first. When you are ready to configure the integration, the technical guide has the exact settings.

Is Subi supported by ReferralCandy’s subscription coupon feature?

Yes. Subi, formerly Subify, is listed among the subscription apps supported when connected through Shopify’s Subscription API.

Can the Subi friend offer work on both purchase types?

Yes. Select One-time and subscription purchases, which is also the default scope after enabling the option.

Does the coupon have to recur?

No. Set the cycle limit to 1 and the discount will apply to the first subscription order only.

How do I make the coupon permanent?

Enter 0 as the recurring cycle limit. That applies the discount to every future billing cycle, so confirm the economics first.

What happens if Subi becomes disconnected from Shopify?

The referral program remains active, but codes will not work on products managed by the disconnected app until the Shopify connection is restored and the subscription setting is re-enabled.

Let your strongest relationships bring the next customer.

Connect Subi to ReferralCandy and make referral and affiliate growth part of the stack your team already runs.