Invite customers with demonstrated commitment
Focus the sharing ask on subscribers whose continued relationship gives their recommendation more weight.
Subscriptions integration
Connect subscriber retention and referral acquisition with Stay AI
Retention and referral growth should use the same economic logic. ReferralCandy helps Stay AI brands invite proven subscribers to advocate, attribute the purchases they influence, and decide whether an amount-off coupon belongs on the first order, several renewals, or every cycle.
Not on Shopify? Try ReferralCandy for free.
Referral attribution plus Shopify subscription coupon controls.
1Loyal subscriber shares
2Friend converts
3Reward supports retention
Margin controlChoose the cycle limit
Why connect Stay AI
Treat advocacy as an outcome of retention—not a separate campaign blast.
A customer who continues subscribing has already demonstrated trust. The referral program can turn that trust into lower-friction acquisition, while product scope and recurring duration keep the incentive aligned with payback and contribution margin.
Measure the referred purchase
Use personal links and campaign attribution to connect the subscriber’s introduction to the friend’s eligible order.
Model the reward against lifetime value
Choose the coupon duration deliberately instead of treating every subscription incentive as a permanent reduction.
See it in your stack
Build the program around your customer journey.
Start with the integration you already run, then shape the campaign, reward, and message around the relationships your brand has earned.
Not on Shopify? Try ReferralCandy for free.
How it works
A retention-aware referral setup for Stay AI merchants
Decide who should advocate, what the friend receives, and how the incentive fits the expected subscriber value.
- 1
Define the advocate cohort
Choose subscribers who have reached the point where continued use makes a recommendation credible.
- 2
Price the introduction
Set the amount-off friend offer and advocate reward against the value of an acquired subscription.
- 3
Select the eligible orders
Enable the subscription-app option and choose subscription, one-time, or combined purchase scope.
- 4
Cap the recurring exposure
Use the cycle limit to connect the discount duration to the payback model: 1–99 cycles, or 0 for an intentional lifetime discount.
Retention economics
Give every discount a reason and an end point.
The acquisition team can use a compelling offer without handing the retention team an unknown liability. The recurring-cycle setting makes the duration visible before launch.
Ask after trust has formed
A referral request becomes more believable when it follows real subscriber experience rather than immediate enrollment.
Connect duration to unit economics
Model the total value of a one-, three-, or longer-cycle offer against expected gross margin and retention.
Start contained, then expand
Begin with the recommended first-order discount and lengthen the incentive only when campaign results justify it.
Who it is for
For Stay AI teams that judge growth by customer quality.
This setup fits subscription brands where referral acquisition and subscriber retention share a commercial plan instead of operating as unrelated channels.
- ✓Retention teams activating proven subscribers
- ✓Growth teams modeling referral payback
- ✓Brands testing first-order offers before longer discounts
Questions, answered
Stay AI integration FAQ
Marketing overview first. When you are ready to configure the integration, the technical guide has the exact settings.
What connects ReferralCandy and Stay AI on Shopify?
The coupon support relies on the subscription app’s connection through Shopify’s Subscription API and the selling plans attached to subscription products.
Can I use a friend offer without discounting renewals?
Yes. Set the recurring cycle limit to 1 so the amount-off coupon applies only to the first subscription order.
Can Stay AI subscription products and one-time products share the campaign?
Yes. Choose One-time and subscription purchases when configuring the eligible product types.
What happens if I set the recurring cycle limit to 0?
The coupon applies on every billing cycle indefinitely. Use 0 only when that ongoing value is deliberate and financially sustainable.
Can advocates apply rewards to subscriptions already running in Stay AI?
That depends on the current ability to manually add discount codes to active subscriptions. Confirm the customer controls and test redemption before promoting it.
+Let your strongest relationships bring the next customer.
Connect Stay AI to ReferralCandy and make referral and affiliate growth part of the stack your team already runs.
Not on Shopify? Try ReferralCandy for free.