Turn repeat delivery into social proof
Invite customers whose ongoing subscription gives them a real product story to share with people they know.
Subscriptions integration
Build a subscriber referral loop around Loop Subscriptions
A recurring order creates more than revenue: it creates repeated proof that the product deserves a recommendation. ReferralCandy turns that confidence into a personal sharing path for Loop subscribers, then applies amount-off coupon rules through Shopify selling plans.
Not on Shopify? Try ReferralCandy for free.
Coupon scope and cycle limits run through Shopify’s Subscription API.
1Subscriber recommends
2Friend starts a plan
3Reward returns
Discount window1–99 billing cycles
Why connect Loop Subscriptions
Make every successful subscription relationship capable of starting another.
The strongest referral moment may arrive after the second, third, or sixth delivery—not only after checkout. Give an established Loop subscriber a link worth sharing, welcome the friend with a subscription-ready offer, and decide in advance how many renewals the discount should touch.
Give the friend a clear first step
Make an amount-off friend offer eligible for subscription products instead of limiting the referral to a one-time cart.
Close the loop without opening the margin
Set a defined recurring-cycle limit so the acquisition incentive does not become an accidental permanent discount.
See it in your stack
Build the program around your customer journey.
Start with the integration you already run, then shape the campaign, reward, and message around the relationships your brand has earned.
Not on Shopify? Try ReferralCandy for free.
How it works
From an established Loop subscriber to a new referred order
The campaign follows a simple growth loop, but the product scope and duration stay under the merchant’s control.
- 1
Choose the subscribers worth inviting
Enroll the customers who have enough experience with the brand to make a credible recommendation.
- 2
Create both sides of the exchange
Use an amount-off reward for the advocate, the friend offer, or both sides of the campaign.
- 3
Include the right Shopify selling plans
Enable subscription-app coupons and choose subscription purchases, one-time purchases, or the two together.
- 4
Put a boundary around renewals
Use 1 for the first order, select 2–99 for a fixed run, or enter 0 only when every future cycle should be discounted.
Loop economics
Use duration as part of the acquisition strategy.
A subscription offer is not just a percentage. The number of billing cycles determines its real cost and how long the friend continues to feel the benefit of the introduction.
Create a contained welcome
The recommended value of 1 keeps the friend incentive focused on the first subscription order and makes the cost easy to model.
Spread value across early renewals
A limit between 2 and 99 can distribute the incentive across the period where a new subscriber is forming the habit.
Reserve indefinite discounts for deliberate offers
A value of 0 applies the coupon to every billing cycle, so use it only when the long-term unit economics support it.
Who it is for
For Loop merchants who want subscriber advocacy to compound.
This page is for teams treating referrals as an extension of the recurring customer relationship, with an explicit plan for who receives value and for how long.
- ✓Loop stores inviting experienced subscribers to advocate
- ✓Growth teams measuring subscription acquisition cost
- ✓Merchants setting a clear boundary on recurring discounts
Questions, answered
Loop Subscriptions integration FAQ
Marketing overview first. When you are ready to configure the integration, the technical guide has the exact settings.
How does ReferralCandy work with Loop Subscriptions?
ReferralCandy issues amount-off coupons that can include Shopify subscription products managed through apps built on Shopify’s Subscription API, including Loop Subscriptions.
Can the Loop referral offer be subscription-only?
Yes. In ReferralCandy, choose subscription purchases only. You can alternatively choose one-time purchases only or allow both purchase types.
What cycle limit is recommended for a Loop campaign?
ReferralCandy recommends 1, which applies the discount to the first order. You can choose a fixed number up to 99 or use 0 for every billing cycle.
Can the advocate and friend have different coupon roles?
Yes. The amount-off setting can power the friend offer, the advocate reward, or both, so each side can have a distinct job in the campaign.
Will a code work on an existing Loop subscription?
That depends on whether the active subscription can accept a manually applied code. Confirm the current Loop controls and test the exact customer flow before publishing the campaign.
+Let your strongest relationships bring the next customer.
Connect Loop Subscriptions to ReferralCandy and make referral and affiliate growth part of the stack your team already runs.
Not on Shopify? Try ReferralCandy for free.