Separate the subscription offer from the rest of the store
Limit the campaign to subscription purchases when the growth goal is recurring revenue.
Subscriptions integration
Referral marketing with precise coupon rules for Bold Subscriptions
A mixed Shopify catalog can make a referral offer surprisingly hard to control. ReferralCandy gives Bold Subscriptions merchants a clean decision: let the amount-off coupon apply to subscription products, one-time products, or both, then define exactly how many recurring orders it covers.
Not on Shopify? Try ReferralCandy for free.
Built around Shopify selling plans and amount-off coupons.
1Customer shares
2Friend chooses a plan
3Coupon follows scope
Offer scopeSubscription, one-time, or both
Why connect Bold Subscriptions
Keep one referral campaign useful across more than one buying path.
Some referred shoppers are ready to subscribe; others want a one-time order first. A Bold merchant can support the path that fits the campaign without creating a universal discount. Product-type scope determines where the code works, while the cycle limit determines how long it works.
Keep a lower-commitment path available
Allow one-time purchases when a referred friend should be able to try the product before choosing a plan.
Serve mixed carts from one configuration
Choose both purchase types when the same campaign should cover subscription and non-subscription products.
See it in your stack
Build the program around your customer journey.
Start with the integration you already run, then shape the campaign, reward, and message around the relationships your brand has earned.
Not on Shopify? Try ReferralCandy for free.
How it works
Design the Bold offer from the catalog outward
Start with the intended purchase behavior, then configure the reward and recurring duration around that decision.
- 1
Name the commercial goal
Decide whether the referral should produce a subscription start, a one-time trial, or either form of qualified purchase.
- 2
Select an amount-off coupon
Subscription-app support is available for amount-off advocate rewards and friend offers.
- 3
Match the code to product type
Enable coupons for subscription apps and select the one-time, subscription, or combined scope.
- 4
Finish with a cycle limit
Keep the default first-order limit, choose a value from 2 to 99, or set 0 when the discount is intentionally ongoing.
Catalog strategy
A better coupon starts by excluding what it should not discount.
Referral economics become easier to defend when the team can explain both the eligible purchase and the end of the incentive.
Optimize for recurring starts
Use this scope when the referral budget is specifically allocated to new subscription acquisition.
Let the friend try without subscribing
Keep the offer away from selling plans when the desired first conversion is a regular Shopify purchase.
Avoid forcing the first decision
Support both paths when the referred shopper should choose the buying model that suits them.
Who it is for
For Bold merchants with more than one way to buy.
The integration is especially useful when the catalog mixes recurring and one-time products and the referral team wants explicit control over eligibility.
- ✓Bold stores with mixed purchase options
- ✓Teams building a subscription-specific acquisition campaign
- ✓Merchants preventing broad, open-ended discounting
Questions, answered
Bold Subscriptions integration FAQ
Marketing overview first. When you are ready to configure the integration, the technical guide has the exact settings.
Can ReferralCandy coupons include Bold subscription products?
Yes. The subscription-app option supports products managed through Shopify subscription apps that use Shopify’s Subscription API, including Bold Subscriptions.
Do I need a separate referral campaign for one-time products?
Not necessarily. The same coupon configuration can cover one-time purchases, subscription purchases, or both.
Which ReferralCandy reward type supports subscription products?
Use the An amount off coupon reward type. The subscription-app option is available for advocate rewards and friend offers configured with that type.
How is a three-cycle discount counted?
The first subscription order is cycle one, so a recurring cycle limit of 3 discounts the first three orders.
Can a customer add the reward to an active Bold subscription?
Existing-subscription redemption depends on the controls the subscription app exposes. Verify manual code application in Bold and complete a test before promising that use case.
+Let your strongest relationships bring the next customer.
Connect Bold Subscriptions to ReferralCandy and make referral and affiliate growth part of the stack your team already runs.
Not on Shopify? Try ReferralCandy for free.