Start with warmer traffic
Build the audience around people who followed a personal referral link and reached the friend-offer experience.
Ads and retargeting integration
Referral and affiliate audiences you can retarget with AdRoll
Your advocates have already introduced a high-intent visitor. The AdRoll integration helps your team continue that conversation by adding tracking to the friend-offer landing page and building an audience of referred visitors who have not yet purchased.
Not on Shopify? Try ReferralCandy for free.
AdRoll script placement on the ReferralCandy friend-offer landing page.
Referral audienceLast 30 daysFriend-offer visits12.4kIllustrative view
Audience statusBuildingReferred visitors
Direct WhatsApp Social
Example dashboard for layout exploration. Not customer data.
Why connect AdRoll
Give referred visitors a thoughtful second path back to the store.
A referred friend has context that a cold visitor does not: someone they know has already made the introduction. ReferralCandy places the AdRoll tag on the offer-claim experience so your paid team can create an audience around that signal and use retargeting to continue the journey.
Use the ad platform your team already operates
Keep audience strategy, creative, budgeting, and campaign optimization inside AdRoll.
Separate interest from completed purchase
Exclude customers who already converted so the retargeting budget stays focused on referred visitors who still need a reason to return.
See it in your stack
Build the program around your customer journey.
Start with the integration you already run, then shape the campaign, reward, and message around the relationships your brand has earned.
Not on Shopify? Try ReferralCandy for free.
How it works
How ReferralCandy works with AdRoll
Connect the tracking identifier, collect eligible friend-offer visits, define the audience, and run the retargeting campaign in your ad platform.
- 1
Prepare tracking in AdRoll
Create a URL Visited audience in AdRoll for go.referralcandy.com*, then copy the advertiser ID and pixel ID from the AdRoll Pixel.
- 2
Add the AdRoll advertiser ID and pixel ID in ReferralCandy
Open Integrations and Ads & Retargeting, enter the AdRoll advertiser ID and pixel ID, and save the connection.
- 3
Build the referral audience
Use visits to go.referralcandy.com* as the audience signal for referred friends who reached the offer experience.
- 4
Retarget without chasing purchasers
Exclude successful customers and use the audience in a campaign that gives the referred visitor a relevant path back to the store.
Audience design
Use AdRoll to continue an introduction, not repeat it.
The referral already supplied social context. Retargeting should preserve that advantage with creative and an offer that feel connected to the recommendation rather than like a generic acquisition ad.
A friend followed a personal recommendation
The audience begins when a referred visitor reaches the ReferralCandy friend-offer landing page after clicking an advocate’s link.
Focus on referred visitors who did not buy
Create the website-visitor audience and exclude completed purchasers before the campaign starts serving.
Bring the visitor back with context
Run the retargeting campaign from AdRoll, using the same audience controls, creative standards, and reporting process as the rest of your paid program.
Who it is for
For paid teams that want more value from the referral traffic they already earned.
Use the AdRoll integration when referred visitors reach the offer but do not convert on the first session, and the team wants a structured way to re-engage them.
- ✓Paid acquisition teams using AdRoll
- ✓Referral programs with meaningful friend-offer traffic
- ✓Brands that can exclude completed customers from retargeting
Questions, answered
AdRoll integration FAQ
Marketing overview first. When you are ready to configure the integration, the technical guide has the exact settings.
What does the ReferralCandy integration with AdRoll track?
It adds the AdRoll tracking tag to the ReferralCandy friend-offer landing page so visits from referred friends can populate a retargeting audience.
Who should be included in the audience?
Include referred visitors who reached the friend-offer experience and exclude people who already completed a successful purchase.
Where do I configure the AdRoll campaign?
ReferralCandy supplies the page-level audience signal. Audience rules, ads, budgets, and campaign optimization remain in AdRoll.
What ReferralCandy page should the audience use?
go.referralcandy.com*
How quickly does the audience populate?
ReferralCandy notes that friend-offer page views can take up to 24 hours to appear on the AdRoll Audience page.
+Let your strongest relationships bring the next customer.
Connect AdRoll to ReferralCandy and make referral and affiliate growth part of the stack your team already runs.
Not on Shopify? Try ReferralCandy for free.