A customer who recommends your brand is putting their own judgment behind it. When that recommendation brings in an order, your reward is a chance to acknowledge that trust.
Your own catalog is a good place to start. A product reward gives someone another experience of the brand they chose to share: something to make, wear, use, or enjoy.
Choose something they would want to receive
A coffee brand could offer a bag of its house blend. An outdoor brand might choose a water bottle that earns a place in someone’s everyday bag. In both cases, the product makes sense as part of the relationship.
Start with that fit. A high retail price tells you little about whether a customer will be pleased to receive the item. Think about what your advocates already enjoy about your brand, then choose a reward that gives them more of it.
The choice also needs to work for your store. Consider the cost of the product and delivery alongside the referral milestone you want to recognize. Choose something you can keep offering comfortably.
Make the reward easy to understand and claim
Name the exact item someone will receive, including its size or color where relevant. Be clear about shipping, too. A free product and a free delivery are separate promises.
Then look at the path to claiming it. Searching your catalog for the right variant and copying a discount code adds work between earning the reward and enjoying it. The more of that you can handle in the redemption link, the less your customer has to figure out.
That is what ReferralCandy’s new Free product reward does for Shopify merchants. You choose one product variant as an advocate or affiliate reward. Your advocate clicks Redeem in their reward email or portal, and the link opens a cart with the item added and the discount code applied. They can continue to checkout.
Free-product rewards are available to all ReferralCandy merchants on Shopify. Each reward supports one variant, and you can optionally include free shipping.
Put one product into your program
In a referral campaign, open Advocate reward and click Edit reward settings on the tier you want to change. Under Main reward, choose Free product, then use Select product to pick your item and its Variant. Review the reward description and the Free shipping on the order with the free item option before clicking Save.
If you want to give something when a member joins, the separate Product gift campaign benefit covers that welcome. This reward recognizes the referrals that follow.
Pick a product you would be glad to give someone who sent a friend your way.