The customer is now on your page, looking for the perfect product that fits his/her need. The very last step is convincing the customer to click the “add to cart” button. How? With an effective product description. Which means –...
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How to Get Your Referral Messaging Right
A good referral program is memorable. A good referral program is one that will compel your customer to tell her friends about the product. A good referral program should be able to help your customers do several things well: Easily think of friends...
How J.Crew’s Social Media Strategy Sets the Stage for Its Success
J.Crew is worth $2.4 billion. The brand is one of the most popular retailers of men’s and women’s apparel, shoes and accessories. How has the brand maintained its success? Let’s find out! 1. Used Instagram Stories to Promote Blogposts J.Crew has...
20 Hot Ecommerce Startups To Watch In 2018
Ecommerce is a rapidly growing industry – it has been for several years now, and growth will only continue to accelerate in the coming years. So what are the best ecommerce startups to be watching? Here are some of our favorites. 1. Bonobos Bonobos...
How To Promote Your Referral Program – 8 Strategies To Getting More Advocates
So you’ve set up your referral program. (Nice work!) You can kick up your feet, pour yourself a drink and watch the referrals pour in, right? Not quite yet. Setting up a referral program is not enough – you still need to promote it. Airbnb...
Referral Program Best Practices – What The Most Successful Referral Programs Do Differently
So you’re thinking of setting up a referral program, and you want to know what the best practices are. First up, you’ll need a referral program. Setting one up is easy, just follow any of our guides on how to set it up in record time (or...
How Influencer Marketing Can Accelerate Your Referral Programs
Despite what skeptics would like to believe (and a general distaste for “influencers”), influencer marketing works. Really, really well. According to a Tomoson poll, businesses are making $6.50 for every $1 spent on influencer marketing. (That’s a...
The 16 Best Podcasts That Ecommerce Entrepreneurs Should Be Listening To
If you’re already following the best ecommerce blogs, looked at the best ecommerce sites and read interviews with successful ecommerce entrepreneurs, what do you do next? Podcasts! We’ve been hanging out on all sorts of ecommerce-related...