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As impressive and complex the modern world is, and the grand business tools that come with it, that’s not really what convinces an audience to buy your products. So what does? Good, old-fashioned, heart-to-heart...
Once Upon a Time… – 12 Examples of Narratives Used in Marketing
The last principle from the STEPPS model is Storytelling. Why do we all love to tell and listen to stories? We share stories for several reasons: To gain social currency To share a certain emotion with someone else To...
Monkey See, Monkey Do: 10 Examples of Public Visibility Used in Marketing
The fourth principle from Jonah Berger’s STEPPS model is Public Visibility. Imagine you are in a restaurant in a foreign country, and you see everyone taking off their shoes before entering. Chances are...
eCommerce SEO Best Practices in 2020 (You Can Actually Do Today)
In the big sea of ecommerce stores, it is difficult to make yourself noticed. That’s why ecommerce seo is so important. Mastering search engine optimization, or SEO, is key to allowing customers to find your brand...
Gotta Get Down On Friday: 13 Examples of Triggers Used in Marketing
The second principle of Jonah Berger’s STEPPS list is Triggers. When you look at a peanut, you might think of peanut butter. You might also then think of jam. The peanut acts as a trigger for the consequent...