At ReferralCandy, we know that choosing the right referral rewards can be daunting. With so many options – cash or custom reward, flat discount or percentage – merchants ask us all the time about...
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“With the growing cost of traditional online advertising and pay-per-click advertising, costs have risen so much that brands are looking for other ways to tap into new audiences,” Curie founder Sarah Moret...
ROAS, or Return on Ad Spend, shows you which ads not only lead to the most conversion but also earn you the most revenue. Learn how to calculate ROAS, what a good ROAS is, and how to improve it.
Project Home DIY makes it easy to get started with creative home decor projects. The subscription box service is like the HelloFresh of home decor – shipping a box with everything you need to build an...
User generated content is the easiest way to build brand loyalty and brand awareness at the same time. Here's how to use it and when to share it.
Want to explode your profits for your ecommerce business? Then increase customer retention. It's that simple. Learn how in this post.
A beauty brand built by Black women, Bolden aims to empower people of color and embolden them to celebrate the natural beauty of their skin. We spoke to sisters Chinelo Chidozie and Ndidi Obidoa about how everything...
Need some fresh ideas for your referral program? Here are 7 we recommend trying and 1 that everyone else recommends but we do not.
The marketing funnel helps you bring potential customers to your online shop, where they will eventually buy your products. Here's what you actually want to know about online marketing funnels.
Surely by now, you’ve heard of Clubhouse – the exclusive invite-only audio chat app teeming with the likes of Oprah, Elon Musk and Tiffany Haddish. Here’s our step-by-step guide to growing your following on...
Storytelling is used in marketing to connect with customers on a deeper level. Here are our favorite storytelling examples, plus 4 storytelling techniques that you can use right now.
Want to launch your own fashion brand? Here's how to start a clothing line from scratch. This step-by-step guide will walk you through everything, from choosing a niche to launching your website.
Want to grow your business and sell more products online? Then you'll want to start selling on one of these online marketplaces. We outline the best products to sell and on which online marketplaces to sell them in this...
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