Food is more than a utility. It is social clay, memories, and emotions. We eat cake for our birthdays, treat ourselves with ice cream, and when we go on a date we “meet for coffee”. In some situations, convenience is more important than the social...
The customer is searching for the perfect product and after all of your hard work and strategic search engine optimization, she comes across your online shop. But it’s buried in a list with nine other shops, all of which are fighting for her...
The customer is now on your page, looking for the perfect product that fits his/her need. The very last step is convincing the customer to click the “add to cart” button. How? With an effective product description. Which means –...
Remarketing is the science behind bringing back lost customers and converting them. Marketing has never been a one-off effort where you don’t go after prospects again repeatedly. The concept of remarketing was derived so that no customer is ever...
As the health food brand that made fermented drinks cool again, GT’s kombucha is an uncanny marketing success story across multiple fronts. How do you sell a product in an entirely new category? How do you stay true to your small-batch roots when...
Product branding is the secret ingredient of successful, well, brands. Branding is the invisible thread that ties it all together: product, story, vision, target customers, solution. Branding is the difference between the $10 no-name trainers you...
Think “referral program” and what pops into your mind? Likely, not Gift Cards. Instead, you think of a program built with the express intention of getting customers to convince their friends to become customers too. That’s true! But there’s another...
As a consumer, are you a fan of personalization? Let’s picture this. Recall the last time you had a personalized experience and how it made you feel right after. It could be something as simple as sitting in a comfy chair and having the seat...
Marquis Matson
Jon Tan
Si Quan Ong
Rotem Gal
Kevin Indig
Aqiba D
Michelle Polizzi
Raúl Galera