The Importance of Good Definitions (Or: How To Think Clearly)

October 29, 2013 by Visakan Veerasamy in General Good Stuff

If you’ve been reading our blog (thank you!), you may have noticed that we’ve been spending quite a bit of time defining things. Here are some of the definition posts we’ve done: What is marketing? What is social media? What is social media marketing?  What is referral marketing? What’s the difference between affliate marketing and […]

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The Spray Tan Fallacy – Why Copying The Pros Can Sometimes Be A Bad Idea

May 7, 2013 by Visakan Veerasamy in General Good Stuff

Op-Ed is a column where we share our thoughts and ideas about ecommerce, philosophy, building a sweeter marketplace and other fun stuff. Imagine looking at the above picture, and then thinking: “Oh wow, that’s what I want to be! I need to get me a spray tan.” You wouldn’t think that, because it’s painfully obvious […]

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Going The Extra Mile: The Business Of Giving A Damn

April 11, 2013 by Visakan Veerasamy in General Good Stuff

Op-Ed is a column on our blog where we share our thoughts about business, marketing, philosophy and general idea-y stuff. A friend of ours asked recently, “What’s the point of spending time on ecommerce forums? What are you after? Why do you do it?” A quick bit of context: We spend quite a bit of […]

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Sharing is Learning: How Word-of-Mouth Helps Us Overcome Information Overload.

February 4, 2013 by Visakan Veerasamy in General Good Stuff

Op-Ed is a column on our blog where we share our thoughts about business, marketing, philosophy and general idea-y stuff. We were consumers before anything else. And we still are! This was straightforward when there were only a few things to barter or pay for. If you saw something you liked – a goat, maybe, […]

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Social is Just the Beginning

November 30, 2010 by Dinesh Raju in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

You know how you keep hearing that social media is the future of marketing? And how social networks are changing the way people behave? There’s clearly something going on here, but it’s only the beginning. Marketing is all about figuring out what influences purchasing decisions. And being able to tell who a person knows and talks to is […]

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