6 Ways Google Generated Word-of-Mouth For Their Products

June 10, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth

Most of us know Google as the all-powerful company that’s always there, and which most of us reply on for information. But have you ever wondered how Google got to where they were today, a 350-billion-dollar company? We found several instances where Google succeeded in generating a lot of buzz and word-of-mouth for their products. Now, […]

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Social Selling: How Did Spotify Get It So Right?

May 14, 2014 by Visakan Veerasamy in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

The more sales changes, the more it stays the same. I once had a thought-provoking argument on Quora when answering a question about how selling has changed over the years. I had written about how sales has ‘evolved’ from village merchants to today’s staggeringly complex marketplaces, retargeting ads and all. A commenter responded that all of that stuff […]

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Ecommerce Interview with Joe Pulizzi from Content Marketing Institute

December 11, 2013 by Samuel Hum in Analyzing Good Marketing / Increase Ecommerce Sales

This week, we’re featuring Joe Pulizzi from Content Marketing Institute (CMI), one of the biggest names in content marketing! Joe Pulizzi is the founder of Content Marketing Institute and Content Marketing World, as well as the author of books such as ‘Epic Content Marketing’ and ‘Managing Content Marketing’. Without further ado, here are his answers […]

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Google Authorship: Why You Should Totally Be On Google Plus

September 23, 2013 by Samuel Caleb Wee in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

Remember Google Plus? When it was first launched close to 2 years ago, it seemed like such a massive failure. There were a long list of reasons suggested for its failed take-off: people were slow to adopt it despite Google’s heavy pushing and integration with its other products, the early exclusivity and hype built around […]

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Did Seth Godin help save Google Maps?

June 21, 2013 by Visakan Veerasamy in General Good Stuff

So I was watching a video of a talk that Seth Godin gave at Google in 2007. Here’s something that really stood out for me from the Q&A segment. At 00:42:45, a Googler asks Seth about why Google Maps was failing. I’m geeking out over this little interaction. Engineer asks marketer why his product isn’t […]

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Social Media Do’s And Don’ts For Ecommerce

March 20, 2012 by ReferralCandy in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

Social media and ecommerce make ideal bedfellows. Whilst one is geared towards self-promotion, sharing and discussion, the other is about developing a strong customer-base and driving sales. It’s almost as if they were made for each other. All ecommerce sites are fundamentally standalone stores of course. So your job, as an owner, is to get […]

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Duplicate Content on Ecommerce Websites

November 1, 2011 by ReferralCandy in General Good Stuff

Whether due to negligence or corner-cutting, duplicate content hurts your SEO. Let’s talk about the different ways in which it happens, and how to deal with each of them. There are three kinds of content that need addressing: Editorial content, Product content and Internal content. 1. Duplicate Editorial Content Blog posts, articles, FAQ pages, customer […]

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Get Your Products Listed in Google with a Crawling Path

October 10, 2011 by ReferralCandy in General Good Stuff

One of the first hurdles you have to clear when you’re running an online shopping cart is getting your products listed in the Google index. However, many shopping carts aren’t designed with SEO in mind. This is especially tiresome if you have lots products, or a complicated department structure. The optimal solution is, of course, […]

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5 Things Businesses Need From Google Plus

September 22, 2011 by ReferralCandy in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

Google has yet to release its highly anticipated business profiles for the Google Plus social network (beyond basic test accounts such as the Ford Motor Company). What they’ll include in a public release remains to be seen. But if Google wants to know what businesses want and need in those new profiles or pages, we have a few […]

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Ecommerce Websites & Recommendations for Dealing With Google Panda

August 8, 2011 by ReferralCandy in General Good Stuff

About Google Panda  As a search engine, Google aims to provide the best quality results in response to its users’ queries. Panda was an update to Google’s search results ranking algorithm. When the algorithm changed (think of it as having a different “person” doing the ranking, with a different “personality” and different “preferences”), it was inevitable […]

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