Unlocking the Power of Referral Marketing With ReferralCandy and BigCommerce

Raúl Galera

May 29, 2023

Unlocking the Power of Referral Marketing With ReferralCandy and BigCommerce

ReferralCandy is the ideal solution for merchants who want to grow their customer base and increase sales through referral marketing. This powerful platform enables ecommerce stores to reward customers for spreading the word about their business, resulting in more targeted, qualified customers.

Why Use Referral Marketing?

According to McKinsey, 63% of Gen Z consumers trust their friends' opinions more than any other source, making referral marketing a great tool to increase brand awareness and sales. In fact, one happy customer can generate up to nine referrals. Referral marketing is cost-effective, and efficient, and helps businesses build a network of advocates for their brand.

Benefits of Using ReferralCandy with BigCommerce

Connecting ReferralCandy to your BigCommerce store offers a wide range of benefits, such as: 

The platform allows you to track key metrics, including:

  • Referral revenue
  • Referred traffic to your website
  • The number of customers who join the program

With ReferralCandy and BigCommerce integration, you can easily reach out to new customers and engage your existing ones, resulting in higher conversion rates and sales.

ReferralCandy Features

ReferralCandy is a powerful, easy-to-use platform for creating and optimizing referral programs. It allows you to connect with other third-party apps like Bold, PayWhirl, and ReCharge to automate the process of building your referral programs. 

Other features include:

  • Monitor customer activity to detect suspicious referral activities
  • Invite customers immediately after checkout or 14 days after their last email
  • Connect Mailchimp, Google Analytics ID, Google Adwords, and other third-party apps
  • Access industry benchmarking data for insights into your program's performance against other brands.

How ReferralCandy Works with BigCommerce

ReferralCandy integrates seamlessly with BigCommerce, enabling merchants to track referrals and rewards earned by customers. Plus, with custom rewards and automated invites, it's easy to keep customers coming back for more. To get started, simply sign up for a ReferralCandy account, authorize the app to access your BigCommerce store, and insert the tracking code. Then, you can start creating the referral program of your dreams.

ReferralCandy is the perfect solution for BigCommerce merchants who want to increase customer acquisition and retention through referral marketing. With the ability to track performance and rewards, merchants can leverage the power of word-of-mouth marketing to grow their businesses. Sign up for 30 free days of ReferralCandy and growth with the power of referral marketing to increase customer acquisition and retention! 

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Raúl Galera

May 29, 2023

Raúl Galera is the Growth Lead at ReferralCandy, where they’ve helped 30,000+ eCommerce brands drive sales through referrals and word-of-mouth marketing. Over the past 8+ years, Raúl has worked hands-on with DTC merchants of all sizes (from scrappy Shopify startups to household names) helping them turn happy customers into revenue-driving advocates. Raúl’s been featured on dozens of top eCommerce podcasts, contributed to leading industry publications, and regularly speaks about customer acquisition, retention, and brand growth at industry events.

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