Why Do People Share? – 5 Driving Forces of Sharing [SlideShare]

November 4, 2014 by Desmond Chua in Amplifying Your Word-of-Mouth
5 driving forces of sharing [Slideshare] - ReferralCandy

As retailers and entrepreneurs, it’s all-too-easy to reduce sharing to a simplistic, mechanical function that customers “will simply do”. And we would be completely wrong. It turns out that there are several distinct reasons why people share. The New York Times’ Customer Insight Group did a study and identified the 5 following motives: 1. To […]

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How 8 (More) Successful Companies Fought For Their First Customers: ASOS, Uber, Yelp and more

September 17, 2014 by Melissa Tsang in Customer Acquisition Case Studies
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Our readers enjoyed our first collection of early customer acquisition stories, so this week we’re featuring 8 more examples of now successful companies who did things that didn’t scale. 1. ASOS – the ecommerce store mailed its own print magazine to 400,000 customers Ecommerce brand, multi-channel marketing Back in 2006, CEO Nick Robertson insisted that the […]

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Culture Is Built, Not Bought: 14 Examples Of Great Company Culture

July 1, 2014 by Melissa Tsang in General Good Stuff
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Company culture is not a foosball table. Perks are nice to have, and fun has an important place in the workplace. But a company’s culture is more than that – it is the practices that reflect company’s core values, and nurtures its team. For this reason, culture is the lifeblood of a company. Airbnb co-founder and CEO […]

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Who To Follow On Twitter For Ecommerce? – 50 Ecommerce Founders You Should Follow on Twitter

June 25, 2014 by Visakan Veerasamy in Succeeding at Social Media / Useful Ecommerce Data
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Who should you follow for ecommerce insight on Twitter? So you’ve just gotten into ecommerce, and you’re overwhelmed by all the information available. Who should you listen to? Who should you trust? Anybody working in ecommerce ought to be following the people who’ve walked the walk, and yet I haven’t yet found any satisfactory list […]

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Never Alone: How Social Media Changes The Way We Live And Consume

April 8, 2014 by Visakan Veerasamy in Succeeding at Social Media
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Tonnes of people talk about TV shows on Twitter. I have a confession to make: I never knew how much TV mattered to Americans until I started following a whole bunch of them on Twitter for work-related purposes (read: tactful stalking).  I can literally tell what’s on American TV just by looking at the ReferralCandy […]

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Social Networking Sites and Social Media: What’s the difference?

November 18, 2013 by Visakan Veerasamy in Succeeding at Social Media
Social Networking Sites and Social Media: What’s the difference?

This is a fun blogpost, written mostly for the sake of being unnecessarily pedantic. If you’re obsessive about the linguistic meaning of things, this is for you! When they made a movie about Facebook, they called it The Social Network. So why do we now tend to say “In the age of social media” instead […]

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What IS social media?

September 30, 2013 by Visakan Veerasamy in Succeeding at Social Media

In a previous post, we grumbled about definitions of social media that were too complicated or too vague. We were determined to do better. We wanted a definition that effectively described the most fundamental elements of social media, and nothing more. After many heated, caffeine-fueled arguments, this is what we came up with. Social media is: […]

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Social Media: 10 Ways To Increase Website Traffic

December 5, 2012 by ReferralCandy in Succeeding at Social Media

Are you looking for Internet traffic that will bring paying customers to your site? A quick search on Google will quickly show several sites that offer “free Internet traffic,” but what’s the catch? If these services are as great as they say, how do companies like Google still be in business selling clicks for more […]

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Social Media Do’s And Don’ts For Ecommerce

March 20, 2012 by ReferralCandy in Succeeding at Social Media
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Social media and ecommerce make ideal bedfellows. Whilst one is geared towards self-promotion, sharing and discussion, the other is about developing a strong customer-base and driving sales. It’s almost as if they were made for each other. All ecommerce sites are fundamentally standalone stores of course. So your job, as an owner, is to get […]

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