ReferralCandy is now more Mobile Friendly. Sweet!

January 31, 2013 by Alvinl in General Good Stuff

So I was just having a casual chat with our product software development team today, and they made a remark on how they had come up with some small features to improve our product. “What’s that?” I asked, thinking that it would be something obscure about HTML tags. “Well, we are using this new method […]

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10 Simple Ecommerce Website Updates to Implement Now

January 14, 2013 by Alvinl in General Good Stuff

There are hundreds of ecommerce website updates you could make. Anyone who’s managed an ecommerce company has a list of things to change on the site. The biggest issue as a manager is determining the priority list. It’s hard to know what can be done easily and what really should be done. We’ve got some help. […]

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Five New Years Resolutions For Your Sales Funnel

January 10, 2013 by Alvinl in General Good Stuff

The year 2013 has arrived, and although you’ve likely made resolutions for your personal life, now is the time to chart a bold new course for your sales funnel as well. It’s always tempting to leave well enough alone, but the best marketers are never content to just let things be and are constantly striving […]

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How to Write Great Emails Asking for Referrals!

December 21, 2012 by Alvinl in Optimizing Your Referral Program

Whether you sell products or services, whether you run a store or a consulting shop, whether doing enterprise sales or doing B2C, the principles of asking for referrals are the same. We’ve run thousands of referral campaigns here at ReferralCandy and we’ve generated millions of dollars in sales for our retailers. So to help you […]

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5 Ways to Establish Your Own Brand as an Ecommerce Retailer

December 18, 2012 by Alvinl in Analyzing Good Marketing

Internet retail continues to up the competition factor among similar brands. Department stores like Belk and Macy’s compete with a range of retailers, from Walmart to Nordstrom to each other. Shoppers visit their local electronics store to browse and then turn to their smartphones to compare prices on sites like Amazon and eBay. An increase […]

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2 Simple Steps to Get More Referrals for Your Refer-a-Friend Program

November 26, 2012 by Alvinl in Optimizing Your Referral Program

Here at ReferralCandy, we’re often asked about how online retailers can improve their referral programs to get more sales. In response to these questions, we’re starting a series of “Candy Tips” to help you make better use of word of mouth marketing. To start with, here are 2 Candy Tips to get more participants making referrals […]

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What’s your Facebook Engagement Factor?

October 24, 2012 by Alvinl in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

One of the great ways to reach out to your audience and position your brand is through Facebook, and our last post on the Top 10 “Most Liked” Online Retailers on Facebook got a great response. While researching for that piece though, we stumbled upon a far more interesting phenomenon. As you may know, in addition to […]

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The Top 10 Most Popular Online Retailers on Facebook

September 20, 2012 by Alvinl in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

Have you ever been to a rival online retailer’s website and and wondered how they got so many likes on Facebook? Have you ever wondered which online store owns the most popular Facebook page? Have you ever wondered why your high school crush never liked your Facebook cover photo back? Well, the geeks here at […]

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Writing Persuasive Messages: Tips from a Nobel Laureate

August 23, 2012 by Alvinl in General Good Stuff

It’s not everyday that you get tips on messaging and marketing from a Nobel Laureate. But that is exactly what Nobel Prize Winner in Economics Daniel Kahneman does in his recent bestseller Thinking Fast and Slow. Much of his book centres on the two Systems in our brain – The first system, simply called System […]

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6 Youtube Videos to Inspire Your Team to Success

July 25, 2012 by Alvinl in General Good Stuff

You may have realised this by now but there are many crucial things we can learn from watching Youtube videos — like how to get a girlfriend, create a successful ecommerce site, pretend to understand quantum mechanics, and do the party rock shuffle. You name it, there’s a video out there telling you how to […]

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