ReferralCandy X ReCharge: Introducing Hassle-Free Customer Referrals For Subscription Box Services

November 19, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

ReCharge is a recurring billing solution that seamlessly integrates with Shopify stores. It allows subscription services to manage highly customized billing. Customers can change the frequency, quantity and delivery schedule of their subscription product, skip or reschedule deliveries and so on. What does ReferralCandy have to do with this? Well, it turns out that customer […]

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Bedding Referral Program Examples: Brooklinen

November 4, 2015 by Visakan Veerasamy in Referral Program Examples

Brooklinen sells luxury bedding at affordable prices. Brooklinen co-founders Rich and Vicki Fulop decided to start their business after they fell in love with the sheets at a hotel on vacation, only to balk at the $800 price tag. They navigated the bloated supply chain of textile manufacturing, discovering that it was filled with unnecessary […]

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3 Ways to Keep your Referral Program Top-of-Mind for Optimum Referral Sales

October 16, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Happy customers who say they’ll refer you… often won’t. When it comes to building a successful business, having a strong product and happy customers are critical– but they’re still not quite enough. They might love your product, buy it often, and even say they will refer you to their friends. Unfortunately, it turns out that […]

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Smartphone Accessories Referral Program Examples: Ztylus

October 6, 2015 by Visakan Veerasamy in Referral Program Examples

Ztylus sells multi-functional phone cases. While there are all sorts of phone cases available in the market today, Ztylus differentiates itself by selling cases that perform several different functions all at once. They achieve this by using an innovative ‘disc mount system’ – this system allows for multiple different attachments to be used with a […]

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8 Examples Of Creating Unexpected Utility In Marketing To Get More Word-Of-Mouth

September 25, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

To earn word-of-mouth, you need to make a Wow product. Literally a product that makes people go “Wow.” Something truly remarkable. Something really worth talking about. When we deconstruct everything that’s Wow’d people, we notice two things: Unexpected Utility (led by Innovation), and a Meaningful Story (led by Marketing). Today we’ll talk about Unexpected Utility. […]

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Referral Program Best Practices – What The Most Successful Referral Programs Do Differently

September 23, 2015 by Visakan Veerasamy in Referral Marketing 101

So you’re thinking of setting up a referral program, and you want to know what the best practices are. One of the fastest ways to understand the best practices of referral marketing is to examine already-successful referral programs to see what they’re doing. On that front, we’ve got you covered. Head over to our Epic List […]

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Referral Program Ideas – How To Think About Getting More Customer Referrals

September 22, 2015 by Visakan Veerasamy in Referral Marketing 101

So you’re thinking of setting up a referral program, and you’re looking for ideas. One of the fastest ways to get ideas for a referral program is to look at existing successful referral programs to see how they’re doing. On that front, we’ve got you covered. Head over to our Epic List of 47 Referral […]

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e-Cigarette Referral Program Examples: VaporDNA

September 18, 2015 by Visakan Veerasamy in Referral Program Examples

Vaping. E-cigarettes. It’s a relatively new industry– the modern e-cigarette was patented in 2003, and it’s gotten particular popular over the past 3-5 years or so. There’s even tentative evidence that it can be useful as a smoking cessation aid, and thousands of ex-smokers swear by it. But it’s still somewhat controversial, and like with nootropics (see: Powder […]

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Referral Program Examples – An Epic List Of 47 Referral Programs

August 9, 2015 by Visakan Veerasamy in Referral Program Examples

  Thinking of putting together a customer referral program, and need some ideas or inspiration? Here’s a list of 47 referral program examples for businesses of all types. Click on the following links to jump to your relevant topic: A. “Best practice” Referral Program Examples – Famously successful ones, such as Dropbox, Airbnb and Uber B. Ecommerce Referral Program […]

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How Snapchat Grew Into A $10b+ Social Media Behemoth Through Word-of-Mouth

August 8, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

Snapchat took a simple, contrarian premise and grew into a social media giant with over 100,000,000 daily active users. Initially called Picaboo, it was founded by Evan Spiegel, Bobby Murphy and Reggie Brown, who were Stanford students at the time. Why was it created? Spiegel explained that it was to counter the expectation that social media is […]

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