How TOMS Shoes Built A Multi-Million-Dollar Movement With Word-of-Mouth (And Gave Away Millions Of Shoes)

July 25, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million of shoes to charity. In a Huffington Post article, Maryellen Tribby described how her 13-year-old daughter persuaded her to buy 3 pairs of TOMS shoes: “I know it’s a lot of money, but […]

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How The Undress Raised Over $615,000 on Kickstarter Through Word-of-Mouth

July 17, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

The Undress raised over $615,000 from 7,200+ backers on Kickstarter – a near-perfect example of a product driven by word-of-mouth. It’s a simple idea that solves a real, concrete problem that real people have: Changing clothes in public. The idea is well-executed, beyond ordinary expectations. The dress is actually stylish, and has all sorts of […]

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Referral Program Widgets – 3 Tools To Get You More Customer Referrals

July 7, 2015 by Visakan Veerasamy in Referral Marketing 101

Each ReferralCandy account comes with a variety of widgets that you can add to your online store to improve your advocates’ user experience and increase the effectiveness of your referral program. Widgets are optional and you can implement only the widgets that are useful to you. You can view them from within your ReferralCandy app […]

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Referral Program Components: 3 Types Of Friend Offers

June 15, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

In an earlier post, we talked about the 4 types of referral rewards you can use to reward your advocates for making successful referrals. In this post, we’ll talk about friend offers– the incentives that you give out to referred friends. Friend Offers make referral programs much more compelling. When Airbnb launched their referral program, they […]

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How To Set Up Your Referral Program’s Incentives (With 12+ Examples!)

June 10, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Setting up a referral program for your business can seem daunting. Referral programs have many different moving parts, and it’s very common for busy merchants to get stuck when setting up. One of the biggest hurdles for retailers is deciding on the referral incentives. Why? Overwhelmed by too much choice: There are many, many different ways you can […]

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How To Get More Customer Referrals

May 28, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

A referral is the highest honor a customer can give a business. It also happens to be one of the most effective forms of marketing in existence. According to one of many studies done by Nielsen, 92 percent of consumers believe recommendations from their friends and family over all forms of advertising. Unfortunately, while most satisfied […]

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Supplements Referral Program Example: Powder City

May 26, 2015 by Visakan Veerasamy in Referral Program Examples

We had a chance to speak to Nathan Smeltzer, the owner of Powder City. We chatted about the company, their challenges and their experience with referral marketing. Powder City is an ecommerce store for health supplements. They sell all sorts of supplements, with categories including “Nootropics”, “Energy”, “Relaxation”, “Pre-workout” and more. They have a team of […]

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Fintech Referral Program Examples: MatchMove, Mobile Wallet

May 22, 2015 by Visakan Veerasamy in Referral Program Examples

MatchMove is an eWallet service which allows people to make online payments using prepaid-based cards. The service allows its users to have better control over their spending limits, and offers security by ensuring that the source of funds (credit card, bank account, etc) aren’t revealed to 3rd-party merchants. MatchMove has a non-standard integration since it’s […]

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Referral Program Setup: Setting A Referral Review Period

May 20, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Customer referral programs and return policies don’t always play together very nicely. For instance, what if an advocate refers a friend to your store, who buys something (earning a cash reward in the process)… and then returns the product? That could get a little messy. The simplest way to prevent complications like these is to […]

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Improving Shopify Store Conversions, with Scott Riddell of Bold Apps

April 24, 2015 by Visakan Veerasamy in Analyzing Good Marketing / Customer Acquisition Case Studies

If you run an ecommerce store– with Shopify or otherwise– you’re always concerned about how to improve your conversions. We recently teamed up with Scott Riddell from Bold Apps to do thorough audits and teardowns of several Shopify stores. Specifically, we set out to figure out how we could help these stores improve their conversions and […]

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