Referral Program Examples – An Epic List Of 47 Referral Programs

August 9, 2015 by Visakan Veerasamy in Referral Program Examples

  Thinking of putting together a customer referral program, and need some ideas or inspiration? Here’s a list of 47 referral program examples for businesses of all types. Click on the following links to jump to your relevant topic: A. “Best practice” Referral Program Examples – Famously successful ones, such as Dropbox, Airbnb and Uber B. Ecommerce Referral Program […]

Read More»

How Snapchat Grew Into A $10b+ Social Media Behemoth Through Word-of-Mouth

August 8, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

Snapchat took a simple, contrarian premise and grew into a social media giant with over 100,000,000 daily active users. Initially called Picaboo, it was founded by Evan Spiegel, Bobby Murphy and Reggie Brown, who were Stanford students at the time. Why was it created? Spiegel explained that it was to counter the expectation that social media is […]

Read More»

Referral Program Examples: Tesla Motors Gives $1,000 To Advocates AND Referred Friends

August 7, 2015 by Visakan Veerasamy in Referral Program Examples

Cutting-edge electric car company Tesla Motors has launched a referral program. According to USA Today, “Tesla CEO Elon Musk described the incentives as an effort to ascertain whether the company can rely on social marketing tactics more heavily and open fewer retail locations.” What does the referral program look like? $1,000 credit incentive: “Musk said […]

Read More»

How To Write Great Emails Asking For Referrals

July 30, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Great referral emails grow your business and give you more happy customers. It’s quite simple, really: Customer referrals bring you better customers who spend more and stick around longer. The more referrals you get, the better your business does. One of the best ways to ask for more referrals is by emailing your existing customers to […]

Read More»

How TOMS Shoes Built A Multi-Million-Dollar Movement With Word-of-Mouth (And Gave Away Millions Of Shoes)

July 25, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million of shoes to charity. In a Huffington Post article, Maryellen Tribby described how her 13-year-old daughter persuaded her to buy 3 pairs of TOMS shoes: “I know it’s a lot of money, but […]

Read More»

How The Undress Raised Over $615,000 on Kickstarter Through Word-of-Mouth

July 17, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

The Undress raised over $615,000 from 7,200+ backers on Kickstarter – a near-perfect example of a product driven by word-of-mouth. It’s a simple idea that solves a real, concrete problem that real people have: Changing clothes in public. The idea is well-executed, beyond ordinary expectations. The dress is actually stylish, and has all sorts of […]

Read More»

Referral Program Widgets – 3 Tools To Get You More Customer Referrals

July 7, 2015 by Visakan Veerasamy in Referral Marketing 101

Each ReferralCandy account comes with a variety of widgets that you can add to your online store to improve your advocates’ user experience and increase the effectiveness of your referral program. Widgets are optional and you can implement only the widgets that are useful to you. You can view them from within your ReferralCandy app […]

Read More»

Referral Program Components: 3 Types Of Friend Offers

June 15, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

In an earlier post, we talked about the 4 types of referral rewards you can use to reward your advocates for making successful referrals. In this post, we’ll talk about friend offers– the incentives that you give out to referred friends. Friend Offers make referral programs much more compelling. When Airbnb launched their referral program, they […]

Read More»

How To Set Up Your Referral Program’s Incentives (With 12+ Examples!)

June 10, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Setting up a referral program for your business can seem daunting. Referral programs have many different moving parts, and it’s very common for busy merchants to get stuck when setting up. One of the biggest hurdles for retailers is deciding on the referral incentives. Why? Overwhelmed by too much choice: There are many, many different ways you can […]

Read More»

How To Get More Customer Referrals

May 28, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

A referral is the highest honor a customer can give a business. It also happens to be one of the most effective forms of marketing in existence. According to one of many studies done by Nielsen, 92 percent of consumers believe recommendations from their friends and family over all forms of advertising. Unfortunately, while most satisfied […]

Read More»