Fintech Referral Program Examples: MatchMove, Mobile Wallet

May 22, 2015 by Visakan Veerasamy in Referral Program Examples

MatchMove is an eWallet service which allows people to make online payments using prepaid-based cards. The service allows its users to have better control over their spending limits, and offers security by ensuring that the source of funds (credit card, bank account, etc) aren’t revealed to 3rd-party merchants. MatchMove has a non-standard integration since it’s […]

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Referral Program Setup: Setting A Referral Review Period

May 20, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Customer referral programs and return policies don’t always play together every nicely. For instance, what if an advocate refers a friend to your store, who buys something (earning a cash reward in the process)… and then returns the product? That could get a little messy. The simplest way to prevent complications like these is to […]

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Improving Shopify Store Conversions, with Scott Riddell of Bold Apps

April 24, 2015 by Visakan Veerasamy in Analyzing Good Marketing / Customer Acquisition Case Studies

If you run an ecommerce store– with Shopify or otherwise– you’re always concerned about how to improve your conversions. We recently teamed up with Scott Riddell from Bold Apps to do thorough audits and teardowns of several Shopify stores. Specifically, we set out to figure out how we could help these stores improve their conversions and […]

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Referring Friends To A Good Night’s Sleep – Ecommerce Growth Lessons From Leesa

April 21, 2015 by Visakan Veerasamy in Referral Program Examples

Do you sleep well at night? Leesa‘s founders didn’t, and so they built a mattress company– driven by a vision to help everybody sleep better. Their value proposition? “A showroom quality product, in a box, days to your doorstep.” Perhaps most compellingly, Leesa offers all customers a 100 night sleep guarantee. If you sleep on […]

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Referral Program Components: The 4 Types Of Referral Rewards

April 21, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

In this post, we’ll go through the various types of referral rewards that are commonly used by merchants around the world. A referral reward, as we define it, is a reward that’s given to an advocate for making a successful referral. There are broadly 4 categories of referral rewards: 1. Cash rewards Cash rewards can […]

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Watch Referral Program Examples: How DapperTime Uses Referrals To Grow Its Stylish Business

April 16, 2015 by Visakan Veerasamy in Referral Program Examples

DapperTime is an Australia-based company that sells watches, bags and accessories catered mainly for men. Check out their site: Some interesting things to note about DapperTime: Their products are extremely affordable – all of their watches are below $100, and some even cost less than $50. They also offer free shipping worldwide. Social media, especially Instagram, is […]

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A to Z: A Glossary Of Terms Used In Referral Marketing

April 16, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

The following terms are used as applied to ReferralCandy. They’re primarily intended to help our own clients familiarize themselves with the referral process and troubleshoot any problems or concerns they might have. That said, we believe they’ll also be helpful to anybody thinking about referral programs. As you’ll see, referral marketing can get remarkably complex! ______ Add-Ons: These are paid […]

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The Referral Marketing Checklist – Everything You’ll Need To Know When Setting Up A Referral Program

April 13, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Here at ReferralCandy, we’ve been running thousands of customer referral programs for our clients. Over time, we’ve developed a body of knowledge about what makes a referral program work. We’ve witnessed retailers with great products doing well and doing not-so-well. If you’re looking to start a referral program of your own, or you’re just curious […]

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Air Travel Referral Program Examples – AirPartner

March 18, 2015 by Visakan Veerasamy in Referral Program Examples

Ever chartered a private jet? You never know when you might need to! Here’s AirPartner, which helps you do exactly that. (It’s pretty cool to pay attention to the extensiveness of the services they provide– emergency services, freight, even military aircraft. Referral program visibility – very hard to find The only hint of a referral program […]

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The Future Of Retail, According to Shopify CEO @Tobi

March 18, 2015 by Visakan Veerasamy in Useful Ecommerce Data

In late 2013, in This Week In Startups, Jason Calacanis interviewed Shopify CEO Tobias Lutke. Our takeaways: Distribution keeps getting more ubiquitous, so people will pay primarily for experiences. 1: There are many different kinds of innovation– not just in software. Innovation was a common thread throughout the conversation– Tobi and Jason talked about how it […]

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