A to Z: A Glossary Of Terms Used In Referral Marketing

April 16, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

The following terms are used as applied to ReferralCandy. They’re primarily intended to help our own clients familiarize themselves with the referral process and troubleshoot any problems or concerns they might have. That said, we believe they’ll also be helpful to anybody thinking about referral programs. As you’ll see, referral marketing can get remarkably complex! ______ Add-Ons: These are paid […]

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The Referral Marketing Checklist – Everything You’ll Need To Know When Setting Up A Referral Program

April 13, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Here at ReferralCandy, we’ve been running thousands of customer referral programs for our clients. Over time, we’ve developed a body of knowledge about what makes a referral program work. We’ve witnessed retailers with great products doing well and doing not-so-well. If you’re looking to start a referral program of your own, or you’re just curious […]

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Air Travel Referral Program Examples – AirPartner

March 18, 2015 by Visakan Veerasamy in Referral Program Examples

Ever chartered a private jet? You never know when you might need to! Here’s AirPartner, which helps you do exactly that. (It’s pretty cool to pay attention to the extensiveness of the services they provide– emergency services, freight, even military aircraft. Referral program visibility – very hard to find The only hint of a referral program […]

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The Future Of Retail, According to Shopify CEO @Tobi

March 18, 2015 by Visakan Veerasamy in Useful Ecommerce Data

In late 2013, in This Week In Startups, Jason Calacanis interviewed Shopify CEO Tobias Lutke. Our takeaways: Distribution keeps getting more ubiquitous, so people will pay primarily for experiences. 1: There are many different kinds of innovation– not just in software. Innovation was a common thread throughout the conversation– Tobi and Jason talked about how it […]

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Footwear Referral Program Examples: Greats

March 11, 2015 by Visakan Veerasamy in Referral Program Examples

We’ve had a love affair with Greats for quite a while now. They’re a really cool brand with a really cool product, and they’ve been using ReferralCandy for over a year now. We’ve mentioned and featured them here and there, but we thought we’d take the time to really put it all in one place. […]

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Gaming Referral Program Examples: FantasyDraft’s Multi-Tiered Referral Program

March 9, 2015 by Visakan Veerasamy in Referral Program Examples

I’ve always have a soft spot for games– we talked earlier about World Of Warcraft’s referral program, for example. Games are interesting because they’re very “pure”. People play them if they’re fun, and they don’t play them if they’re not fun. In contrast, a B2B offering might be a lot more complicated– you might dislike […]

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Shopify’s Growth & Marketing – How Shopify Grew 10x in 3 Years

March 6, 2015 by Visakan Veerasamy in Analyzing Good Marketing

The following are our takeaways from an interview Hubspot’s CMO Mike Volpe (with Meghan Keaney Anderson) did with Shopify’s CMO, Craig Miller. Check out the interview, among others, on The Growth Show. Our summarized takeaways: Marketing is vague, growth is precise. Craig internally rebranded Shopify’s marketing team as the growth team. Once they did that, it became super-clear what […]

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Investor Referral Program Examples – Seedrs, The Equity Crowdfunding Platform

March 2, 2015 by Visakan Veerasamy in Referral Program Examples

We’ve been on a roll lately, running through a whole bunch of referral program examples. Here’s the latest one! Seedrs is a UK-based Equity Crowdfunding platform. Say hello to their landing page:   There’s actually a lot to learn from their landing page– it’s beautifully designed, responsive, has strong images, great copywriting and strong social proof. But […]

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Freedom, Power, Sex & Desire: Word-of-Mouth Wisdom From Ernest Dichter

February 27, 2015 by Visakan Veerasamy in Analyzing Good Marketing

Ernest Dichter was an Austrian-American psychologist and marketing expert in the 1950s. And from what I’ve read, it seems like he was quite a creepy guy. He called his focus groups his “living laboratory”, and lived in a castle of sorts. But he was also a total genius. He coined phrases like ‘put a tiger […]

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B2B Referral Program Examples: Booker, Business Management Software

February 24, 2015 by Visakan Veerasamy in Referral Program Examples

Booker is an all-in-one platform that allows you to run your business from anywhere. Their site is bright, cheery and very easy to understand. I’m particularly a fan of their copywriting, which shines with sincerity: Normally I’d argue that less is more, but in this case the copy– with its lengthy sentences and fragments– feels intimate, not […]

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