AARRR!!: An Introduction To PirateMetrics For Ecommerce (INFOGRAPHIC)

April 16, 2015 by Jon Tan in Analyzing Good Marketing

Pirate Metrics is a simple but powerful growth model for startups put together by Dave McClure (of 500 Startups fame), based on the assumption that startups need to get customers through 5 key stages: Acquisition, Activation, Retention, Referral & Revenue… or AARRR! In this infographic, you’ll learn the basics of Pirate Metrics and how to […]

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Watch Referral Program Examples: DapperTime

April 16, 2015 by Samuel Hum in Referral Program Examples

DapperTime is an Australia-based company that sells watches, bags and accessories catered mainly for men. They believe that you shouldn’t have to break your bank just to look good, so all their products are extremely affordable. All of their watches are below $100, and some even cost less than $50! Another point that makes DapperTime […]

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A to Z: A Glossary Of Terms Used In Referral Marketing

April 16, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

The following terms are used as applied to ReferralCandy. They’re primarily intended to help our own clients familiarize themselves with the referral process and troubleshoot any problems or concerns they might have. That said, we believe they’ll also be helpful to anybody thinking about referral programs. As you’ll see, referral marketing can get remarkably complex! ______ Add-Ons: These are paid […]

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Stock Video Referral Program Examples: VideoBlocks

April 14, 2015 by Samuel Hum in Referral Program Examples

VideoBlocks is a subscription site that provides studio quality, affordable stock footage, motion backgrounds, and even After Effects templates. Unlike other stock footage sites that charge per download, VideoBlocks members enjoy unlimited downloads for a monthly/yearly subscription fee. Their cheapest subscription goes for $79/month, and they also offer a 7-day free trial. Although they have been using ReferralCandy since early […]

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Referral Marketing Tips: The #1 Tip To Get You More Referrals

April 14, 2015 by Eugene Wan in Optimizing Your Referral Program

So you’ve started or you’re thinking of starting a referral program for your online store. What’s the most important thing that you need to know, to give your business the best odds of success? The single most important success factor is… Get as many people to know about your referral program as possible. You can’t […]

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