Improving Shopify Store Conversions, with Scott Riddell of Bold Apps

April 24, 2015 by Visakan Veerasamy in Analyzing Good Marketing / Customer Acquisition Case Studies

If you run an ecommerce store– with Shopify or otherwise– you’re always concerned about how to improve your conversions. We recently teamed up with Scott Riddell from Bold Apps to do thorough audits and teardowns of several Shopify stores. Specifically, we set out to figure out how we could help these stores improve their conversions and […]

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Designer Fashion Referral Program Examples: Amuze

April 22, 2015 by Samuel Hum in Referral Program Examples

Amuze is a members-only fashion portal that gives discounts on authentic designer labels. They feature a wide range of brands for both gentlemen and ladies, such as Gucci and Yves Saint Laurent.   Members can enjoy discounts of up to 80% off, and participate in flash sales and daily deals. The dress from Chloe in the […]

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Referring Friends To A Good Night’s Sleep – Ecommerce Growth Lessons From Leesa

April 21, 2015 by Visakan Veerasamy in Referral Program Examples

Do you sleep well at night? Leesa‘s founders didn’t, and so they built a mattress company– driven by a vision to help everybody sleep better. Their value proposition? “A showroom quality product, in a box, days to your doorstep.” Perhaps most compellingly, Leesa offers all customers a 100 night sleep guarantee. If you sleep on […]

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Referral Program Components: The 4 Types Of Referral Rewards

April 21, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

In this post, we’ll go through the various types of referral rewards that are commonly used by merchants around the world. A referral reward, as we define it, is a reward that’s given to an advocate for making a successful referral. There are broadly 4 categories of referral rewards: 1. Cash rewards Cash rewards can […]

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AARRR!!: An Introduction To PirateMetrics For Ecommerce (INFOGRAPHIC)

April 16, 2015 by Jon Tan in Analyzing Good Marketing

Pirate Metrics is a simple but powerful growth model for startups put together by Dave McClure (of 500 Startups fame), based on the assumption that startups need to get customers through 5 key stages: Acquisition, Activation, Retention, Referral & Revenue… or AARRR! In this infographic, you’ll learn the basics of Pirate Metrics and how to […]

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