How CrossFit Became A Worldwide Craze Through Word-of-Mouth

July 29, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth

Many people who have heard about CrossFit think of it as a form of exercise or sport, but it actually started out with a company of the same name. Founded in 2000 by Greg Glassman and Lauren Jenai, CrossFit has grown to become a worldwide sensation – from having 250 affiliate gyms in 2007 to over 9,000 in 2014. So how […]

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How TOMS Shoes Built A Multi-Million-Dollar Movement With Word-of-Mouth (And Gave Away Millions Of Shoes)

July 25, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million of shoes to charity. In a Huffington Post article, Maryellen Tribby described how her 13-year-old daughter persuaded her to buy 3 pairs of TOMS shoes: “I know it’s a lot of money, but […]

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8 Best Things You Can Do to Boost Your Referral Rates and Get More Sales

July 24, 2015 by Samuel Hum in Optimizing Your Referral Program

So far, we’ve written about several components you need to configure while setting up your referral program: What kind of referral rewards should you give: Cash? Credit? Or Discounts? Who should you be rewarding? Advocates, their friends, or both? What’s the best referral review period for my company? But even so, there are many different things […]

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How Pebble Sold A Million Watches With Word-Of-Mouth: 6 Tactics and Examples

July 22, 2015 by Jon Tan in Amplifying Your Word-of-Mouth

Technology is an industry traditionally dominated by enormous corporations, but things are changing. Through the combination of an innovative product and a solid marketing strategy, Pebble has sold over a million smartwatches with a miniscule advertising budget. The company even had the gumption to go head to head with Apple… and came out winning. Here […]

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3 Ways GoPro Became Synonymous with Action Cameras Thanks to Word-of-Mouth

July 21, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing / Customer Acquisition Case Studies

In 2012, GoPro holds 42% of the total market share for action cameras, far surpassing their competitors including Ion (12%) and Sony (8%). Today, GoPro is synonymous with “action cameras”, which is an amazing feat, seeing that founder Nick Woodman bootstrapped the company for 10 years in 2001. When you see a first-person-view footage of a skydiver, […]

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