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How Dr. Dre’s Beats Became The Most Popular Headphones In The World

Everyone loves a business success story, they make us feel good and provide inspiration to keep going with our own business endeavors. Beats is a [...]

Storytelling, Big Data, and Cannibals: Why OKCupid Remains An Online Dating Powerhouse

It’s a multi-billion dollar industry built around your primal need for love, lust, and connection via the Internet. Gone are the days when we’d get [...]

How Porsche Humanized Its Brand and Cars via Word-Of-Mouth

Not many people own a Porsche car, but that hasn't stopped the German automobile maker from engaging all of its fans. Famously portrayed as a prestigious and elite [...]

How Harley-Davidson Rode To Iconic Brand Status Through Word-of-Mouth

Love them or hate them, Harley Davidson is one of the most evocative brands in the world. "The only motorcycle manufacturer That makes big, loud [...]

Introducing Industry Benchmarks for Referral Program Performance

We often hear from our users that they'd like to have a better understanding of exactly how well their referral programs are doing. Today, we’re excited to [...]

How Canon Maintains its Global Position with Social Media Marketing

Canon is highly regarded by photography aficionados as one of the ‘big guns’ in the industry. Originating in Tokyo, Japan, Canon now has a global presence. Canon [...]

How Tesco Became the UK’s Biggest Retailer via Word-of-Mouth

Tesco is a famous UK supermarket chain that currently operates in 11 different countries, becoming one of the world's largest retailers. Despite its gargantuan size and [...]

What Is The Return-on-Investment (ROI) for Referral Programs?

Referral programs have some of the highest return on investment (ROI) of all marketing channels.   Dropbox's referral program (above) helped them grow from 100,000 to [...]

Fashion Referral Program Examples: Recliner

Recliner is a New York based fashion company making "PJs and robes for the style-conscious individual." They've gotten quite a bit of buzz. Let's take a [...]

The Bottom Line: How Japan’s Line App Conquered Hearts and Smartphones across Asia

LINE Mascots (from left): Brown, Cony, and Sally. When Naver Corporation first released their social messaging app “LINE” in 2011, nobody expected that it would [...]

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