4 Tactics Lululemon Uses to Leverage Word-of-Mouth For Their Brand

June 30, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing / Customer Acquisition Case Studies

Founded in 1998, Lululemon is a yoga and sports apparel company from Canada. Although its first store was opened in 2000, the company sold $350 million worth of products in their 113 retail stores 8 years later. In 2012, Lululemon was reported to have the third most productive retail stores in the US, only behind Apple and Tiffany & […]

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4 Ways How Under Armour Grew via Word-of-Mouth to Eventually Overtake Adidas

June 25, 2015 by Samuel Hum in Analyzing Good Marketing / Customer Acquisition Case Studies

Founded in 1996 by former football player Kevin Plank, Under Armour has been the embodiment of willpower, strength and drive. Their ads often feature strong, determined and badass athletes, such as basketball player Stephen Curry and Olympic swimmer Michael Phelps: In January 2015, it was reported that Under Armour had beaten Adidas for the no. 2 spot in US sportswear […]

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8 Examples Of How Apple Generates Word-Of-Mouth All Over The World

June 23, 2015 by Jon Tan in Amplifying Your Word-of-Mouth

Everyone’s talking about Apple. News channels fight to be the first to report any news at all about the latest iDevice. Everywhere, people are verbally sparring in the war between the iPhone and every other phone out there. In cafes and coffeeshops around the world, fervent Mac users shoot judgemental stares and blast tweets about that […]

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8 Ways Companies Earned My Word-of-Mouth: A Consumer’s Perspective

June 22, 2015 by Tysha Khan in Amplifying Your Word-of-Mouth

Editor’s note: The following is a guest post that’s focused on representing a consumer’s perspective (i.e; not a marketing professional’s). _____ Word-of-mouth marketing is all the rage these days, with professionals spending hours and dollars, trying to figure out how to get people to talk about their company. Well, I’m no professional, but I have […]

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4 Ways T-Shirt Company Threadless Built a Fanatical Community Through Word-of-Mouth

June 17, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth

If you’re a graphic designer, or a fan of graphic T-shirts, chances are, you’d have heard of Threadless. They are an online community of T-shirt designers, and a platform where they congregate to submit and vote on T-shirt designs. Designs are submitted every week, and the highest-voted designs get printed onto actual T-shirts for sale. Designers are […]

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