How Dove Empowered Real Women And Achieved Success in 80+ Countries via Word-of-Mouth

November 24, 2015 by Izzy Liyana Harris in Amplifying Your Word-of-Mouth

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy […]

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How Spotify Built A $5B Business With >75M Music Lovers Through Word-Of-Mouth

November 23, 2015 by Izzy Liyana Harris in Amplifying Your Word-of-Mouth

The future of media is in streaming. Such goes the bold claim that predicts the eventual demise of movies and music we buy and own. And one of the companies responsible for this paradigm shift is Spotify. Spotify is a streaming music service originally developed in 2006 in Sweden and launching in 2008. It is […]

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Diet Supplements Referral Program Examples: BikiniBOD

November 23, 2015 by Samuel Hum in Referral Program Examples

BikiniBOD helps women lose weight and bring out the beauty they have within them. Founded by IFBB Bikini Pro and personal trainer Christie Cash and accomplished beauty industry expert Helen Christoni, BikiniBOD provides women with a go-to supplement for losing weight and keeping healthy. Working with the nutrition industry’s finest formulation scientists, BikiniBOD’s supplements give women what they really want: anti-aging, mental […]

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How Word-of-Mouth Helped Mashable Get Its First 2M Readers Within Just 18 Months

November 20, 2015 by Christine Aguilar in Amplifying Your Word-of-Mouth

Have you ever caught yourself wondering why Mashable is so popular? Clearly, with over 45 millions readers worldwide, you’re not the first one to ask that question. So how did Mashable become so successful? 1. Mashable stayed on top of the news, early. Starting out as a personal blog in 2005, Pete Cashmore founded Mashable, […]

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ReferralCandy X ReCharge: Introducing Hassle-Free Customer Referrals For Subscription Box Services

November 19, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

ReCharge is a recurring billing solution that seamlessly integrates with Shopify stores. It allows subscription services to manage highly customized billing. Customers can change the frequency, quantity and delivery schedule of their subscription product, skip or reschedule deliveries and so on. What does ReferralCandy have to do with this? Well, it turns out that customer […]

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