Referring Friends To A Good Night’s Sleep – Ecommerce Growth Lessons From Leesa

April 21, 2015 by Visakan Veerasamy in Referral Program Examples

Do you sleep well at night? Leesa‘s founders didn’t, and so they built a mattress company– driven by a vision to help everybody sleep better. Their value proposition? “A showroom quality product, in a box, days to your doorstep.” Perhaps most compellingly, Leesa offers all customers a 100 night sleep guarantee. If you sleep on […]

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Referral Program Components: The 4 Types Of Referral Rewards

April 21, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

In this post, we’ll go through the various types of referral rewards that are commonly used by merchants around the world. A referral reward, as we define it, is a reward that’s given to an advocate for making a successful referral. There are broadly 4 categories of referral rewards: 1. Cash rewards Cash rewards can […]

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AARRR!!: An Introduction To PirateMetrics For Ecommerce (INFOGRAPHIC)

April 16, 2015 by Jon Tan in Analyzing Good Marketing

Pirate Metrics is a simple but powerful growth model for startups put together by Dave McClure (of 500 Startups fame), based on the assumption that startups need to get customers through 5 key stages: Acquisition, Activation, Retention, Referral & Revenue… or AARRR! In this infographic, you’ll learn the basics of Pirate Metrics and how to […]

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Watch Referral Program Examples: DapperTime

April 16, 2015 by Samuel Hum in Referral Program Examples

DapperTime is an Australia-based company that sells watches, bags and accessories catered mainly for men. They believe that you shouldn’t have to break your bank just to look good, so all their products are extremely affordable. All of their watches are below $100, and some even cost less than $50! Another point that makes DapperTime […]

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A to Z: A Glossary Of Terms Used In Referral Marketing

April 16, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

The following terms are used as applied to ReferralCandy. They’re primarily intended to help our own clients familiarize themselves with the referral process and troubleshoot any problems or concerns they might have. That said, we believe they’ll also be helpful to anybody thinking about referral programs. As you’ll see, referral marketing can get remarkably complex! ______ Add-Ons: These are paid […]

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