Jonah Berger’s Contagious – 75 Infectious Examples of Catchy Marketing

March 25, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing
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Over the past few months, we’ve covered the 6 STEPPS principles from Jonah Berger’s Contagious, with 75 real-life marketing examples: Social Currency Triggers Emotion Public Practical Value Stories Here’s a rundown of how each principle works, and how you can apply them to your own branding/marketing: Make your customers feel good and give them something to brag about. We share cool […]

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Jeff Bezos Quotes – 5 Inspiring Bits Of Tough Wisdom From Amazon’s CEO

March 23, 2015 by Jon Tan in Converting With Storytelling
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Jeff Bezos built Amazon, the largest retailer on the internet and forever changed ecommerce. In his free time he plans to save the Earth through space travel.  There’s no denying it, Jeff Bezos is an absolute badass. The man drops some really inspirational lines too. Here are our favourite Jeff Bezos quotes to channel a little badassery into your work […]

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Once Upon a Time… – 12 Examples of Narratives Used in Marketing

March 20, 2015 by Samuel Hum in Analyzing Good Marketing
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The last principle from the STEPPS model is Storytelling. Why do we all love to tell and listen to stories? We share stories for several reasons: To gain social currency To share a certain emotion with someone else To pass on useful advice or tips Stories aren’t just interesting; they’re useful vessels for carrying important information. So […]

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The Future Of Retail, According to Shopify CEO @Tobi

March 18, 2015 by Visakan Veerasamy in Useful Ecommerce Data
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In late 2013, in This Week In Startups, Jason Calacanis interviewed Shopify CEO Tobias Lutke. Our takeaways: Distribution keeps getting more ubiquitous, so people will pay primarily for experiences. 1: There are many different kinds of innovation– not just in software. Innovation was a common thread throughout the conversation– Tobi and Jason talked about how it […]

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Glad To Be Of Service! – 10 Examples of Providing Practical Value in Marketing

March 12, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing
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The fifth principle from Jonah Berger’s STEPPS model of virality is providing practical value. Think about the listicles and tips circulating on Facebook and you’ll know what we’re talking about. Jonah Berger explains that people share practically valuable information to help others. It works like advice: we like to have it before we make decisions, and we […]

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