How 10 Companies Generated Massive Word-Of-Mouth Through Newsjacking

May 24, 2015 by Jon Tan in Amplifying Your Word-of-Mouth

The holy grail of word-of-mouth is to make the news. Nothing else gets quite as much reach, and nothing else generates quite as many conversations. Somewhere along the path of marketing history, a brilliant mind figured if you couldn’t make the news… you could hijack it. This strategy is called Newsjacking and we’ve gathered 10 great examples for […]

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Fintech Referral Program Examples: MatchMove, Mobile Wallet

May 22, 2015 by Visakan Veerasamy in Referral Program Examples

MatchMove is an eWallet service which allows people to make online payments using prepaid-based cards. The service allows its users to have better control over their spending limits, and offers security by ensuring that the source of funds (credit card, bank account, etc) aren’t revealed to 3rd-party merchants. MatchMove has a non-standard integration since it’s […]

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10 Companies that Generated Word-of-Mouth by Delivering Immense Practical Value

May 21, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth

I recently came across Product Hunt: a site that lists the best products in the world at the moment. It features a voting system, where users can vote for whatever they find most awesome or useful, from mobile apps to technological hardware products. Wondering how certain products got more votes than others. we listed out […]

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Referral Program Setup: Setting A Referral Review Period

May 20, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Customer referral programs and return policies don’t always play together every nicely. For instance, what if an advocate refers a friend to your store, who buys something (earning a cash reward in the process)… and then returns the product? That could get a little messy. The simplest way to prevent complications like these is to […]

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How 13 Of The Best Kickstarter Projects Achieved Success With Word-Of-Mouth

May 18, 2015 by Jon Tan in Amplifying Your Word-of-Mouth

Kickstarter projects succeed because of word-of-mouth. Projects don’t come to fruition unless they meet their goals, backers have to get involved in spreading the word to see their favoured projects succeed. Even after funding is complete (every project on this list has exceeded it’s goal funding!) the system of stretch goals keeps backers involved in […]

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