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3 Ways 110-Year-Old Ford Continues to Engage Digitally

Ford is the world’s 5th largest automobile manufacturer, and has 110 years of history behind it. It is evident that the brand has adapted to the [...]

How McDonald’s Gets People Talking

McDonald’s needs no introduction – it’s the world’s leading fast food chain, with over 36,000 locations in more than 100 countries worldwide. Unlike many other [...]

How GE Maintains Global Presence Via Social Media

General Electric, GE, is an American corporation headquartered in New York City, and a B2B brand. GE’s business activities stretch across the power, water, oil and [...]

How A24 Successfully Broke Into The Highly Competitive Global Film Market

A24 is an American film distribution, production, and finance company formed in 2012 by marketing and distribution veterans Daniel Katz, David Fenkel, and John Hodges. [...]

How Seatgeek Sells >$13m Of Tickets Every Month

Person A: “I copped Kobe’s last game on Seatgeek and with a promo code!!” Person B: “No way!” Person A: “Yes! Here let me pull [...]

How to Increase Search Traffic to Your Ecommerce Site

Search traffic is the lifeline of any digital business when it comes to finding new leads, expanding into new markets, and growing your overall business. [...]

Flying The World’s Population: How Qatar Airways Soared To The Top Via Word-Of-Mouth

For all the bigotry and stereotyping Middle-Easterners face when flying, it seems deliciously appropriate that for the past decade, the world’s best airlines have been [...]

How SKII Became Asia’s Premier Beauty Brand Via Word-Of-Mouth

The beauty industry is volatile, competitive, and mercilessly transient. It sees the quick births and sudden deaths of new brands and products regularly throughout the [...]

How Word-Of-Mouth Rescued Cadbury From Infamy

Chocolate is life. It really is. It’s triggered the rise and fall of empires, revolutions, countries, relationships, and of course, waistlines. Chocolate is as natural [...]

Diamonds for the Digital Age: How Tiffany & Co. Embraced Online Marketing

Image: fashionablyyours.ca. When we think of “tiffany blue”, we think of Tiffany & Co. and its quaint and elegant blue packages. This particular pastel shade of [...]

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