How Fitbit Grew via Word-of-Mouth to Become the Best-selling Fitness Tracker in 5 Years

August 1, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing / Customer Acquisition Case Studies

Fitbit went from almost going out of business 7 times to having sales of $745.3 million in 5 years. Initially, Eric Friedman and James Park released Fitbit, but it didn’t gain traction until they got more funding and fine-tuned their marketing approach a couple of years later. Today, Fitbit owns 77% market share, competing with big players […]

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How To Write Great Emails Asking For Referrals

July 30, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Great referral emails grow your business and give you more happy customers. It’s quite simple, really: Customer referrals bring you better customers who spend more and stick around longer. The more referrals you get, the better your business does. One of the best ways to ask for more referrals is by emailing your existing customers to […]

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Deciphering The Coolest Cooler: How A Tricked Out Cooler Box Climbed To The Top Of Kickstarter Through Word-Of-Mouth

July 30, 2015 by Jon Tan in Amplifying Your Word-of-Mouth

Save for the rare campaign or two run by large corporations, every campaign on Kickstarter relies almost entirely on word-of-mouth. Word-of-mouth has turned many impressive ideas into products that now sit in the hands of happy backers worldwide. Amongst the kings of Kickstarter are a two revolutionary smart watches, a card game designed by internet […]

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How CrossFit Became A Worldwide Craze Through Word-of-Mouth

July 29, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth

Many people who have heard about CrossFit think of it as a form of exercise or sport, but it actually started out with a company of the same name. Founded in 2000 by Greg Glassman and Lauren Jenai, CrossFit has grown to become a worldwide sensation – from having 250 affiliate gyms in 2007 to over 9,000 in 2014. So how […]

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How TOMS Shoes Built A Multi-Million-Dollar Movement With Word-of-Mouth (And Gave Away Millions Of Shoes)

July 25, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million of shoes to charity. In a Huffington Post article, Maryellen Tribby described how her 13-year-old daughter persuaded her to buy 3 pairs of TOMS shoes: “I know it’s a lot of money, but […]

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