Founded in 2019 and acquired by Everly Health in 2021, Natalist is led by a team of moms and doctors on a mission to reduce the historical shame, misinformation, and outdated product offerings women experience on their path to parenthood. Inspired by our own complex fertility journeys, Natalist offers fertility, pregnancy, and postpartum essentials that are science-backed and designed with sustainability in mind. Natalist takes the guesswork out of reproductive health with thoughtfully designed products that empower customers and support them every step of their fertility health and reproductive journeys.

Halle Tecco is the Founder of Natalist and now the EVP of Women's Health Strategy at Everly Health. She is the host of The Heart of Healthcare Podcast and a board member at Resolve, The National Infertility Association. Previously, she was the founder of early-stage digital health venture fund Rock Health and an Adjunct Professor at Columbia Business School. Halle started her career working in finance and business development roles at Intel and Apple. Halle has appeared in The New York Times, The Wall Street Journal, and CNBC. She was named as one of Goldman Sach’s Most Intriguing Entrepreneurs, listed on the Forbes 30 under 30, and listed on Business Insider’s 30 leaders under 40 changing healthcare. She received her MBA from Harvard Business School and her MPH from Johns Hopkins University with a concentration in Women's and Reproductive Health.

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