Word-of-Mouth and Referral Marketing Blog

Best of Reddit’s content on Ecommerce, Marketing, Social Media and more

reddit alien

We love Reddit. It’s a beautiful, messy and chaotic place full of interesting insights into the human psyche. [Here’s a video that explains it beautifully.]

ProTip: When landing on any of the subreddits, click “top” to see what the most upvoted submissions are. Click “gilded” to see comments that have earned the gratitude of other Redditors. This is a quick way to explore reddit and get the “maximum juice” in the minimum time. 

Here are some subreddits worth following if you’re in the ecommerce + marketing space. Enjoy.

r/ecommerce

r/ecommerce is a very small subreddit with only 1,800+ subscribers, so it’s actually be pretty easy to send something to the top there if you take the trouble to develop quality content. The top link has only 18 upvotes.

Top Discussions:

Top Links:

r/socialmedia

r/socialmedia has 9,900+ subscribers. The links at the top seem to be slightly spammy. There aren’t any real discussions of note. Maybe social media managers are just more likely to have conversations on the channels that they dominate. I’ve found that Twitter is a good place to catch them.

Top Links:

Discussions:

Lots of the posts near the top of r/socialmedia are actually examples of social media marketing gone awry. There are similar patterns in r/marketing and r/advertising. It’s understandable- we’re all humans who love to gossip and complain. It would be interesting to see if someone could legitimately game that system- kind of like SEO, but by playing to the crowd.

r/advertising

r/advertising has about 9,500+ subscribers (which is fewer subscribers than r/socialmedia but the quality of links and discourse seem to be higher.

Top posts:

  1. A resignation letter printed on a bottle of Jack Daniels. Witty, clever. (By the way, check out this incredibly polite cease-and-desist letter sent by Jack Daniels to an author who published a book with a similar design. Jack Daniels totally “gets it”.)
  2. Mercedes ad someone wrote which involves the car killing young Hitler. Falls perfectly into the “Banned Commercial” trope, which is a quick and easy way to get lots of attention on something without having to pay for it. (There’s an interesting story behind it: “We had a workshop with them in the agency. Its a win/win situation they cant write spots but got a lot of studentpower to produce it – we got a lot of funny scripts but no client who is willed to pay for production.”) Pretty insightful.
  3. A controversial quote by Banksy, a celebrity graffiti artist. This is the kind of thing that gets a lot of people talking. Many will upvote because it’s a clever-sounding quote attributed to a celebrity, and then others will try to gracefully challenge the quote to assert their own dominance. It’s a great spectacle to observe and study.
  4. Example of a clever guerilla ad, cross-posted from r/pics. The world would be cooler with more ads like these.
  5. A funny “development of ad” picture using the botched restoration of of Ecco Homo as a metaphor for what happens to ad ideas after meeting with clients.

You may notice an interesting phenomena here- things that are witty and clever gather more upvotes than “high-quality, in-depth content” because there’s no gradation between “Heh, nice”, and “Wow, this is REALLY good”. As a result, a lot of the top-voted content in large communities tend to be “lowest common denominator” posts. This is where jokes and puns start to get rewarded, and serious discussions start to wither out.

BONUS: From r/IAmA, I work in Advertising, AMA, and and from r/art, a very heartfelt essay by an ad man.

Discussions:

  • How to tell if your ad concept sucks. Even if you’re not working in advertising, the ideas presented here are worth going through. Particularly enjoyed reading about how even good agencies make bad ads, and how “good” ads that have advertising people in a buzz doesn’t necessarily shift product.
  • Re: Dove’s Photoshop ad. Interesting discussion about Dove, Axe, photoshop, ad agency stuff. Interesting read to give you some context about the advertising industry. Most of us probably have an oversimplistic view of it.
  • Innovative examples of guerilla advertising. Noteworthy for an intelligent comment about the motives and consequences of guerilla marketing.

r/SEO

r/SEO has 12,500+ subscribers.

Here are the good reads:

r/marketing

r/marketing has over 16,000 subscribers, but quite a few of those subscribers acknowledge that it isn’t a particularly great place to be. One of the top things on marketing is a post about how annoying the posts on marketing are. People ask for free advice on how to do their jobs. The subreddit suffers from being overly vague. You’re more likely to find intelligent marketing discussions on Twitter, and on more specific niche sites and forums. Perhaps it’s because marketers prefer to attach their personal name (and brand) to their discussions. Quora has slightly better responses, for example.

Discussions:

r/entrepreneur

The top of r/entrepreneur is dominated by “feel good” submissions, with motivational quotes and success stories. This is probably a function of its 57,500+ subscribers. The more subscribers a subreddit has, all else held constant, the more it panders to populist sentiment. We’ll skip those.

Discussions:

  • How to monetize successful Facebook Page for dads? Most upvoted comment was to do affliate links to products on Amazon. That’s the simplest and easiest method. Second-from-top comments points out that the audience on a Facebook Page is “rented”, and the goal should be to shift people from the Page. Good discussins.
  • How to get an app developer on board? A great comment and lots of great discussion. (The short answer: Pay them, or make it very worth their while. The answer to “why” is worth the read.)
  • 24 year old needs advice on her dreams, please help! Top comment has some quality insight on how to sell, confidently, and how to turn a hobby into a business. Lots of other good comments, too.

That’s about all we could find. If we missed anything juicy, let us know in the comments!

PS: A random good read for the sake of it- Where has all the money in the world gone?, a r/finance classic.

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Visakan Veerasamy

Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.

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